Sustainability and climate protection will dominate the presentation of the world’s leading manufacturer of premium domestic appliances at the IFA in Berlin. A keen focus will be on the new technologies and features with which Miele aims to protect the environment and support users in acting more responsibly. These will feature alongside clever innovations for creative cooking and lifestyle which are only available from Miele. The family-owned company will present More than 400 appliances at a their booth in Building 2.1, accompanied by inspirational live events and starred chefs-de-cuisine offering food to sample. Trade fair motto: ‘Discover quality ahead of its time. For a better tomorrow’.
A contribution towards reducing food waste comes for example in the form of new free-standing refrigerators from the K 4000 series with their innovative PerfectFresh Active system in which the combination of a temperature of around zero degrees with humidity and a fine mist of water keeps vegetables and fruit crisp and attractive for up to five times longer. In addition, further improved smart cooking assistants and recipe apps as well as intelligent energy management, ensure more sustainability in the household. And more new products at the IFA trade fair mainly focus on the kitchen, starting with a well-known, particularly tasty, nutritious, and healthy preparation method: steam cooking.
In this field, Miele is expanding a model range which is already more than impressive by adding further models both at the top and the bottom ends of the lineup. In concrete terms, these are steam ovens which combine an oven or wall oven with first-class specifications with a fully-fledged steam cooker. Firstly, Miele will be presenting new models with top features, such as improved cleaning convenience. Secondly, there will be a new entry-line model series which will reduce the starting price in this sought-after product category by around one-third, making cooking with steam more accessible to a larger target audience. Miele will also be presenting a new entry-level series of ovens, with a new design, significantly more features and offering better value for money. And, in the booming market for induction hobs with an integrated downdraught extractor, there will be new models at IFA which guarantee more efficient extraction than their predecessors – whilst at the same time being noticeably quieter. All models have been tested to last 20 years. For that reason alone, a decision for Miele is a contribution towards everyday sustainability.
Miele arrived in Kraków! After an intense period of construction, furbishment, training and polishing, Miele Experience Center in Unity Center is officialy open.
UK Trade distributor PJH has signed a deal to add the full range of Miele built-in and freestanding appliances to its appliance offering.PJH already supply Elica, Neff, Bosch, Whirlpool, Hotpoint, Indesit, AEG. Electrolux and Zanussi, as well as its own brand Prima.
After four years of reconstruction, the future of the site is sustainably secured
Eight million euros invested in state-of-the-art production and logistics
Position as supplier of high-quality stainless steel components further strengthened
The Miele plant in Bürmoos near Salzburg has completely repositioned itself over the past four years – as a supplier of high-quality stainless steel components for almost all appliance plants in the Miele Group as well as for the Italian subsidiary Steelco Group. In addition, the new Miele subsidiary Otto Wilde Grillers has recently had its most established product range produced in Bürmoos. “Hardly a stone has been left unturned in our production halls,” says plant manager Dr. Hendrik Wermers. The necessary investments were made, for example, in a new cutting centre with laser processing and a fully automated high-bay warehouse, as well as in state-of-the-art production technology for surface processing When Miele set up its plant in Bürmoos in 1962, it was the first production site outside Germany. This step was originally intended to give Miele access to the EFTA free trade zone, which at the time existed parallel to the EU’s predecessor organisation, the EEC, and to which Austria also belonged. Initially, small-room washing machines, spin dryers, and waste compactors were produced, before the factory specialised more and more in the processing of stainless steel sheets and wires. From 2012 onwards, the production of sterilisers and so-called container washing systems was added, in which, for example, instrument trolleys or entire hospital beds are disinfected.
The next turning point followed in 2017, when Miele acquired a majority stake in the Italian medical technology specialist Steelco Group and bundled its entire hospital project business there. This was done to strengthen competitiveness in what was then, as now, a fiercely competitive market worldwide – and it also affected the manufacturing of the appliances produced in Bürmoos. Now the challenge was to compensate for this and at the same time further improve the cost structures. “A time frame of four years was defined for this, which our team used with great commitment and, above all, successfully,” says Hendrik Wermers. In the process, production on the 40,000 square metre site was largely dismantled and rebuilt, and the processes were completely restructured. What has remained is the focus on high-quality stainless steel components, which are now distributed among these three product segments:
Fascias and panels for washing machines, dryers and dishwashers, for example, as well for other built-in kitchen appliances from Miele (domestic and commercial),
baskets and inserts used in washer-disinfectors, disinfectors and sterilisers for medical facilities and laboratories
as well as complex assemblies for medical and laboratory technology, which are supplied in particular as large-scale appliance accessories to Miele’s subsidiary Steelco. In the past four years alone, Miele has invested eight million euros in Bürmoos, for example in a high-bay warehouse for the fully automated supply of production with sheet metal blanks as well as for the storage of finished parts which were previously cut or punched by laser. Another major investment concerns the production of front panels for Miele appliances, which the Bürmoos plant now produces more than twice as fast as before. This is ensured by a highly efficient automatic front panel machine, which brings together the stainless steel and plastic components and finally also applies the model- and country-specific printing.completely new manufacturing process for Miele in Bürmoos is surface treatment by means of so-called electropolishing. This refers to a multi-stage electrochemical process for the best possible smoothing of the surface to prevent the adhesion of viruses and bacteria. This is particularly important for baskets and inserts and other components for use in medical and laboratory technology.
“Unfortunately, about 80 jobs had to be eliminated in the course of the realignment,” reports plant manager Wermers, “but all colleagues who were affected at the time have for the most part found new jobs seamlessly, not least thanks to our good contacts with other companies.” In the meantime, Miele is expanding again in Bürmoos and currently employs around 220 people. “They have all done a great job over the past few years, for which I would like to sincerely thank each and every one of them,” says Hendrik Wermers, “and I would also like to thank the experts at the Miele Professional plants in Bielefeld and Lehrte, which are connected to us, for their support.”
The latest addition to Miele’s product portfolio in Bürmoos is the O.F.B. range from Miele’s new subsidiary Otto Wilde Grillers in Düsseldorf. This is a top-heat grill which, depending on the model, is heated with gas or electricity, operates at very high temperatures, and is largely made of high-quality stainless steel. This is why Hendrik Wermers had initially wanted to bring his factory into the game as a supplier of components, but then also won the final assembly for Bürmoos. “We have the expertise, the capacities and the flexibility for that.” A deal was quickly reached with the new customer: “We are counting on a long-term partnership, because the Bürmoos plant helps us to take the next steps in quality, scalability and further product optimisation, even for our most established product,” says Otto Wilde production manager Dr. Achim Schade. Furthermore, despite enormous cost pressures, the company is pleased to have found a partner in Bürmoos in the heart of Europe.
Miele has opened a major store in Solihull’s Touchwood shopping centre. Known for its premium and sustainable home appliances, Miele has picked the town for its latest ‘experience centre.’
The experience centre will be a dedicated retail unit in Touchwood, but will also provide customers the chance to try out its products. Expert sales staff will also be on hand to provide customers with the opportunity to fully explore Miele appliances live
Miele takes seriously the goal of reducing its carbon footprint by intervening at different levels on the entire production cycle. As an article in the South China Morning Post explains, the company has decided to purchase the steel necessary for its furnaces from the German steel mill Salzgitter whose production process, as verified by the certification body TUV Sud, reduces emissions by two thirds. of greenhouse gases both thanks to the use of arc furnaces and by using a greater share of scrap metal as raw material.
It is not clear to what extent this ‘green steel’ will be adopted in other productions, given the high cost and still very limited supply. Salzgitter is aiming to use ‘green’ hydrogen as an energy source, reducing the ecological impact of its product to 5% compared to conventional steel. In addition, Miele intends to increase the amount of recycled plastic used from 194 to 7,500 tons / year, especially for the production of vacuum cleaners.
The Gütersloh-based company has been offsetting the greenhouse gases generated by its plants since last year, financing reforestation projects in Mississippi, Uganda and Nicaragua, as well as solar energy plants in India and biogas in Nepal.
In 2021, honey sales rose by 7.5% to 4.8 billion euros and should easily exceed 5 billion in 2022 to reach 8 billion in 2030.
Miele have been shortlisted for Large Kitchen Appliance Brand of the Year in the prestigious Which? awards. According to Which?, “When you buy a Miele, you can be confident you’re getting a quality product. It’s long been a reliable name in the industry, and with good reason: most that pass through our independent testing are Best Buys. You get what you pay for, too, as Miele often has the lowest rate of faults of all brands in our annual owner survey – showing that while buying one is an investment, it’s one that will pay dividends in the long run.”
Miele opened their new Miele store at Bluewater in Kent, its their 4th with Abingdon London, Edinburgh in the UK – Get the full Miele experience of our craftsmanship and sustainability first hand from the expert Miele team below
No fewer than 7 Miele products are to be awarded the coveted Red Dot Product Design Award this year: The Triflex HX2 Pro rechargeable handstick, the motorised Black Levantar downdraft extractor, the KM 7999 FL induction hob, the SmartLine Hong Kong cooking unit CS 7151/7152 with its gas burners and the Miele Professional washing machines and dryers from the PWM and PDR series. Each year, this sought-after design prize is awarded to products which excel in terms of the quality of their design. This year, around 50 experts sitting on an international jury evaluated more than 6,500 submissions from 60 countries.
Alongside the design quality of the products, the jury’s assessment also included such aspects as functionality, sustainability, and longevity as well as innovativeness and ergonomics. These criteria are met by the new Triflex HX2 Pro. The second generation of this compact allrounder from Miele’s Bielefeld plant brings together the unique flexibility of its predecessor with further increased suction power and improves user convenience. The jury was particularly taken in by the intuitive user interface, well-conceived design details and the mature functionality of the product. Whether regular vacuum cleaner or handstick for difficult-to-access places: Thanks to the patented 3-in-1 design, the PowerUnit, consisting of motor unit, rechargeable battery and the dustbox, can be reconfigured in a flash. If the PowerUnit is fitted at the top, the unit lends itself to vacuuming under furniture or along the ceiling. If fitted close to the floor, the centre of gravity shifts, providing the perfect balance for vacuuming large areas without experiencing fatigue. In this configuration, the Triflex can also stand upright – unsupported – which is practical for short breaks in work when, for example, the phone rings or food has to be removed from the hob. In solo mode, the PowerUnit is ideal for removing crumbs from the breakfast table or cleaning the car. The Triflex HX2 is available in four elegant colours, each combined with subdued colour elements in rosé gold and a crystal grey dustbox
Red Dot’ also went to the Black Levantar downdraft extractor, developed, and built at Miele’s competence plant for ventilation and filtration technology in Arnsberg. Discreetly concealed in the base unit, it only rises above the worktop when cooking is in progress. Thanks to a 17 cm deep fan unit, more space remains in the base unit for drawers. Thanks to Con@ctivity, suction power adapts to work on the hob in three settings and two booster stages. Manual operation involving reaching over the hob is no longer required. New, too, are the convenient controls using WiFi technology and the Miele app. Perfect illumination of the neighbouring hob unit is provided by dimmable three-stage LED lighting
Another award winner was the KM 7999 FL induction hob. The large-scale hob unit offers flexible space for up to 5 pots or pans and is operated via a multi-functional and multi-colour touch display. Centred in the front of the ceramic glass screen, the controls allow power settings, temperatures, and cooking times to be intuitively selected at the touch of a fingertip. Once a pan is placed on a ring, a colour indicator appears in the corresponding position in the touch display. A total of 8 TempControl sensors ensure perfect frying results. These infra-red sensors below the glass screen precisely regulate the temperature between 140°C and 230°C, dispensing with the need to keep adjusting power settings. This means burnt food is a thing of the past. Special-purpose accessories are not required; the pots and pans used simply need to be suitable for induction cooking. It goes without saying that the induction hob is connectivity-enabled via WiFi and can be integrated into the Miele app. To ensure a pleasant room climate at all times, the hob communicates with the tried-and-tested Con@ctivity functionTwo products specifically developed to cater for the cooking preferences and lifestyle in Hong Kong convinced the jury with respect to functional quality and precision craftmanship. The gas modules from the SmartLine series are particularly slim whilst featuring high-power brass burners. The special X-shape trivet design provides the maximum possible surface for large pots and pans, and above all for woks. With their glass ceramic screen, these elegant units can be fitted flush or on-set. The CS 7151 is equipped with a 6 kW wok burner. The CS 7152 features two burners: A max. 1.9 kW standard burner and a max. 3.2 kW high-speed burner – ideal for large woks which require strong heat.
In addition to this, the jury commended two products from Miele’s Professional sector: the high-end Performance Plus Little Giants with their stainless-steel front, offering an intuitive user interface and a design which exudes calmness and clarity.
This applies to over 90 wash programmes grouped into programme packages to serve the needs of specific channels. These includes special-purpose programmes for workwear, domestic-type clothing such as shirts or WetCare programmes, Miele’s aqueous wash system for garments labelled ‘non-washable’. Features also include two programmes for the RKI-compliant disinfection of laundry from retirement homes. The heart and soul of the new machines are new controls which allow programme customisation. Depending on the application, M Touch Pro Plus controls with their full touch colour display for instance can be set to offer a full complement of programmes and parameters or to be incredibly simple – in more than 30 languages. All machines are connectivity-capable. Programme cycles are short and at the same time environmentally friendly. The shortest cycle on Performance Plus washing machines uses a mere 5.9 l of water per kilogramme of laundry and is finished in only 42 minutes. Residual moisture is as low as 44%, saving valuable energy in the subsequent drying stage
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