Tag Archives: KitchenAid

KitchenAid Go Update

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KitchenAid Go is revolutionizing kitchen convenience with its innovative line of cordless, battery-powered appliances. Originally featuring an electric mixer, hand blender, coffee grinder, mini vacuum cleaner, chopper, and immersion blender, the collection now boasts two exciting additions: a citrus juicer and a Top Down chopper—bringing the total to eight smart domestic tools.

✨ **One Battery, Endless Possibilities** 
All KitchenAid Go appliances are powered by a single 12V lithium-ion battery that’s both removable and rechargeable. This universal battery system not only reduces waste but also empowers users to expand their appliance lineup without purchasing duplicate power sources.

🍋 **Meet the Citrus Juicer** 
Designed for effortless juice extraction, the new juicer features automatic reverse rotation to squeeze every last drop from citrus fruits of all sizes—from tiny limes to juicy grapefruits. Its 473 ml tank includes a precision spout for splash-free pouring, and every component—the juicer, stainless steel sieve, and lid—is dishwasher safe for easy cleanup.

🔪 **Introducing the Top Down Chopper** 
With its upright design, the Top Down chopper simplifies food prep. Users chop directly in the 0.83-liter bowl, seal it with the included lid, and store it—all in one seamless process. Equipped with a stainless steel S-shaped blade and Quick Pulse control, this versatile tool handles everything from dried fruits and herbs to sauces and purées. Like the juicer, all components are dishwasher safe.

KitchenAid Artisan Mixer Unveils “Butter” — A Color that Warms the Heart

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KitchenAid introduces a deliciously nostalgic new shade to its Artisan stand mixer range: *Butter*. Inspired by the comforting richness of butter, this hue celebrates the simple joy of togetherness. “Butter is a tribute to the sweetness of memories,” the brand shares, “and the pleasure of things done together—a color that blends design, emotion, and authenticity into one inviting tone.”

💛 **Elegance Meets Performance** 
Beneath its charming exterior, the mixer boasts a galvanized metal construction and a quiet yet powerful 300W motor. With 10 speed settings and two versatile bowls—a 4.7-liter bowl with ergonomic handle and a 2.8-liter stainless steel bowl—it’s designed for creativity and convenience.

🧁 **Accessories to Elevate Every Bake** 
The set includes three whisks and a dough hook to handle everything from delicate meringues to sturdy bread doughs. And for easy cleanup, all removable parts are dishwasher safe.

KitchenAid Expands Cordless Appliances with New Additions

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KitchenAid is expanding the range with two exciting new appliances: a citrus juicer and a mini chopper.

A Growing Cordless Lineup
KitchenAid’s Go series doesn’t stop there. Other appliances in the range include an immersion blender, hand mixer, multi-function chopper, personal blender, coffee grinder, and handheld vacuum cleaner. Each device is powered by the same removable battery, which comes with a USB Type-C charging cable for added convenienc

KITCHENAID RIVALS BEST RICE COOKERS 

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KitchenAid team’s latest innovation – the Grain and Rice Cooker.
Inspired by the global availability and consumption of grains, rices, and beans for health, dietary, and environmental reasons, the Grain and Rice Cooker has been tested and improved by the KitchenAid Small Appliances team through years of hard work,The new KitchenAid Grain and Rice Cooker provides the perfect water-to-grain ratio every time, for 21 different ingredients. The integrated scale senses how much has been added and cuts out the guesswork with cook times and liquid ratios

Whirlpool Corporation introduced SlimTech™ insulation,

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Whirlpool Corporation introduced SlimTech™ insulation, the first vacuum-insulated structure (VIS) technology in a refrigerator in the North American market.

Using a proprietary material that is vacuum-sealed within the door or sides of the refrigerator, SlimTech™ insulation can reduce the wall thickness by up to 66% – allowing for up to 25% more capacity inside the refrigerator.

“For the past 112 years, we have shaped the landscape of modern home appliances in the kitchen and the laundry room, developing products that have improved life at home for millions of consumers from the introduction of the first electric wringer washer and first home dishwasher,” said Marc Bitzer, Whirlpool Corporation chairman and CEO. “SlimTech™ insulation is yet another turning point for the industry, and this launch is just the beginning of how we will utilize this technology.”This refrigeration breakthrough will deliver benefits ranging from increased capacity and quieter performance to the potential for increased sustainability and design flexibility.
SlimTech™ insulation will launch in 2024 on select JennAir® 30 in. Column refrigerators and will later expand to KitchenAid brand

Whirlpool Corporation introduced SlimTech™ insulation, the first vacuum insulated structure (VIS) technology in a refrigerator in the North American market. This technology represents a significant step forward in refrigeration technology, which has long relied on bulky polyurethane foam for insulation.

By using a proprietary material that is vacuum-sealed within the door or sides of the refrigerator itself, SlimTech™ insulation can reduce the wall thickness by up to 66% – allowing for up to 25% more capacity inside the refrigerator.

Justin De Lapa appointed General Manager EMEA at KitchenAid

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The American brand of “small” and “large” household appliances, KitchenAid , has appointed Justin De Lapa General Manager of the EMEA division (small household appliances). He succeeds James Goldsmith who held this position for 7 Years .Our ambitions are great, and my challenge will be to take the brand as far as possible, in terms of sales, notoriety on the food processor but also on the other categories, namely breakfast, coffee and food preparation, to continue to satisfy our consumers as well as possible says Justin De Lapa. He will now be responsible for the strategic vision and the achievement of KitchenAid EMEA’s objectives for the coming years.

Award for KitchenAid artisan mixer

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Awarded as part of the “Grand Prix de l’Innovation de la Foire de Paris”, the “Prix Gifam de la consommation responsable” rewards innovative products with low environmental impact, sustainable and recyclable. This year the winner is the KitchenAid 6.6 L artisan stand mixer with bowl lift.

Following its approach of supporting consumers in the more responsible use and maintenance of their appliances, Gifam, the French Association of home appliances manufacturers, awared KitchenAid’s 6.6L artisan pastry robot for its innovative, energy-efficient and sustainable nature. «The jury wanted to reward an innovative, efficient and versatile product that fully meets consumer needs. This recognition is an opportunity to demonstrate the commitment of household appliance manufacturers and their constant efforts in terms of innovation, aimed at offering products that are always efficient and durable » – said Camille Beurdeley, General Delegate of Gifam.

The revisited version of the Artisan multifunction pastry robot with 6.6L lifting bowl has 11 start speeds including a soft start speed and features a new slow incorporation speed for more control and precision. The multifunction pastry robot has been designed to be a versatile culinary tool. Moreover, it promotes responsible consumption and benefits from a 5-year product warranty and 15-year repairability

KitchenAid FreeFlex Dishwasher

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Whirlpool Corporation is proud to announce that KitchenAid FreeFlex Dishwasher triumphed for exceptional product design at the internationally prestigious Red Dot Awards 2023.

The awards seek out the year’s best products, with a jury of 43 international experts identifying outstanding products that shine through high #aesthetic excellence, technical #innovation, and smarter functionality.

“We are incredibly proud to have once again been honored at the Red Dot Design Awards. At Whirlpool Corp., we believe that great design goes beyond aesthetic beauty but also how products can enhance and elevate everyday life,” said Olga Loskutova, Vice President Product and Brand Marketing EMEA, Whirlpool Corp.

Whirlpool UK Achieves 50 Per Cent Reduction in General Waste

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Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has announced the appointment of Axil integrated Services in a multi-million-pound contract. This follows a highly successful previous partnership with the waste management firm that saw the manufacturer achieve a 50 per cent reduction in general waste and achieve its zero waste to landfill by 2022 pledge at Whirlpool sites in Peterborough and Yate.

The manufacturer’s re-appointment of Axil highlights Whirlpool UK’s ongoing commitment to its sustainability goals, including its Net Zero 2030 target for its Scope 1 and 2 emissions. To date, the waste management expert has already supported Whirlpool UK in reducing its plastic usage by 80 per cent, as well as an overall reduction in general waste by 50 per cent – approximately the weight of a double-decker bus each month. In addition, Axil has saved the company 1,800 in manual hours by introducing machinery for waste movements and processing.