At this year’s IFA, the Frio Group made a powerful statement with its portfolio of brands—La Sommelière, Avintage, Climadiff, Provintech, Avintage sur mesure, and Frigelux—showcasing a wave of innovations that push the boundaries of refrigeration and smart technology. Among the highlights: the debut of specialized cheese and vegetable cellars, and a major leap forward in AI integration within the Vinotag app, reinforcing Frio’s edge in a competitive global market.

🌍 A Global Vision Backed by Results

With decades of presence at IFA, Frio Group continues to evolve, blending tradition with cutting-edge innovation. Already a household name in France, the company is rapidly expanding its international footprint. “We’ve reached breakeven this year, with exports now accounting for 50% of our turnover,” shared President Didier Grychta. “We’re seeing strong momentum in the U.S., South America, and South Korea.”

The first half of 2025 saw a 15-point growth surge, driven by standout performances both domestically and abroad. In France, La Sommelière is gaining traction in the freestanding segment, while Climadiff and Avintage are making waves in the built-in category—especially with the Platinum range, which is resonating with kitchen designers. Frigelux’s new built-in refrigerator line is also proving to be a hit.

🧀 Avintage Expands Its Horizons

Located in Hall 6.1, Frio’s expansive booth spotlighted fresh innovations across all its brands, with Avintage leading the charge. Responding to market demand, the brand introduced new formats in its Platinum range, including 75 cm tall units and a 98 cm niche—perfectly aligned with standard oven and microwave dimensions.

But the real breakthrough? Avintage is venturing beyond wine. The brand now offers dedicated cellars for cheese and vegetables—two categories often underserved by traditional refrigeration. “Wine isn’t the only product that requires careful preservation,” noted Marketing Director Pierre-Jean Landelle. “Cheese and vegetables have unique needs that standard fridges simply don’t meet.”

President Grychta added, “The wine-cheese pairing was a natural evolution. Our cheese cellar mimics a maturing environment, keeping products at tasting temperature. The vegetable cellar, which doesn’t exist on the market today, offers a genuine solution for consumers.” These new cellars feature customizable temperature and humidity settings, with the vegetable model reaching over 90% humidity. Launch is slated for early 2026.

🤖 Vinotag Gets Smarter with AI

Frio Group is also transforming the digital experience with its Vinotag app. Originally designed to help users catalogue their wine collections, the app now features conversational AI for a more personalized experience.

“Say I’m having Indian food tonight—I can ask the app to recommend the best bottle from my cellar,” explained Landelle during a demo. “It can also tell me which bottle to drink first based on peak aging, or suggest additions to my collection based on what I already own.”

This AI-driven functionality turns Vinotag into a smart sommelier, offering tailored insights and recommendations that adapt to each user’s preferences and inventory. It’s a leap forward in digital wine management, making the app more intuitive and versatile than ever.