Hisense Gorenje, the Chinese-owned consumer electronics and household appliances maker, has shut down its production unit at Bistrica ob Sotli in the east of Slovenia
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Hisense introduces Advanced and Essential , two new lines of washing machines and dryers
Hisense introduces Advanced and Essential , two new lines of washing machines and dryers able to combine design, quality materials, performance and a strong technological component.
The Advanced lineit consists of two washing machine models (WFGA80141VM and WFGA90141VM) with 8 and 9 kg load capacities and a 9 kg dryer (DHGA901NL). Advanced appliances represent Hisense’s winning proposal in the world of washing, starting from the design, designed to improve the ergonomics of the product, up to the choice of robust materials that guarantee reliability and stability. The range can count on a large loading mouth and an Inverter motor. Characteristics of the line are the Wave Plus basket, which with a reduced number of holes guarantees at the same time kindness and performance, Steam Mix technology, which thanks to the use of steam makes the garments softer, sanitizes them and removes odors, and the automatic program adjusts temperature and duration according to the weight and type of clothing.
The DHGA901NL dryer of the Advanced line, with 9 kg and energy class A ++, offers similar features, including the Wave Plus basket and the wide loading mouth, but adds the Twin Flow bidirectional airflow that reduces times and guarantees homogeneous drying, and the Ion Refresh technology, which thanks to the negative ions acts on bad smells and reduces the electrostatic charge.
The new Essential range consists of five washing machines and a dryer model. The washing machines differ in load capacity (7, 8 and 9 kg), energy efficiency and, above all, in size, being two of the five models (WFGE70141VM / S and WFGE80141VM / S) based on a slim design with a depth of 46, 5 cm which is perfect for those who have to optimize space. There is no shortage of excellent technical features: the large loading mouth, Steam Mix, Inverter motor and Wave Plus basket. The DHGE901 dryer of the Essential range, with a load capacity of 9 kg and in class A ++, offers Twin Flow airflow , a large loading mouth and the Easy Clean filter, placed on the door and very easy to clean.
Hisense Plans To Open Washing Machine Factory in Africa
Hisense has made public its plans to open a washing machine manufacturing plant in South Africa by February 2021.
This will be the company’s second manufacturing plant in the continent, following the opening of a KES 2.2 Billion plant back in 2013 that is used to produce TVs and fridges. In 2019, Hisense added an additional production line that saw it start assembling smartphones in the Atlantis factory.
“Since launching washing machines in the country three years ago, Hisense has achieved a 12% market share in that segment,” the group said.
The new factory, which will also be in Atlantis, north of Cape Town in South Africa, will add an additional 200 jobs into the country’s economy. Hisense says that they currently employ more than 800 people and reach over 3000 people through their outreach programmes that train and uplift the wellbeing of people in communities around South Africa.
In 2019, Hisense managed to put out more than 530,000 TVs and 331,000 fridges from their factory in the country. “In 2019, one in four TVs or fridges sold in South Africa was a Hisense,” said the company.
Hisense has also made significant inroads in Africa, with products also being exported to 13 other African countries, including Kenya, South Africa, Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho.
Hisense has appointed actress Gong Li as its new global brand ambassador
Hisense has appointed famous Chinese-born Singaporean actress Gong Li as its new global brand ambassador.
“The cooperation between Gong Li and Hisense, which has promoted Chinese brands to the world, brings out the best in each other,” the company said in a statement.
According to Hisense, the reason behind the appointment is that Gong Li’s spirit coincides with the brand’s focus and benefits its overseas marketing activitie
Hisense and Gorenje committed to protect their staff from the virus
Hisense Europe Group (HEG) management and representatives of trade unions at the plants in Slovenia (Velenje), Serbia (Valjevo) and the Czech Republic (Mariánské údolí) are united and committed to their intention to protect the health of all employees across Europe during the coronavirus pandemic. HEG management and representatives of trade unions at plants in Slovenia, Serbia and the Czech Republic have urged their employees to strictly abide by the preventive measures against spreading of COVID-19 that were imposed to benefit each individual employee as well as the entire company. HEG continues to work closely with healthcare authorities in all countries it operates in, strictly following all the measures imposed by local authorities.
«Our common response to the current pandemic – reads the statement signed by the HEG management and trade unions in all three countries – is the zero-tolerance approach to the violation of prescribed measures. Behaving responsibly is the only way that can help us maintain our health during the pandemic, which is a major challenge the entire world is facing. We have been investing all our efforts in making sure our employees are well-educated about the importance of strict implementation of all measures, both in the plants and outside them. Together, we urge all employees to practice discipline, physical and social distancing even outside the plants, and thus help contain the spreading of the virus.»
The Group ensures that “HEG plants, as well as all other organizational units throughout Europe, have been following strict preventive measures since day one of the pandemic: physical distancing, mandatory use of disinfection barriers, regular disinfecting of hands and work areas, measuring body temperature at the entrance, and wearing protective masks provided by the company. Protective barriers have been installed in all our plants; they prevent physical contact wherever possible, premises are regularly disinfected, and meetings are held online or with mandatory proper physical distancing.”
Hisense’s Velenje factory starts production
Hisense’s Velenje factory starts TV production in January 2021
The management of Hisense Group has confirmed the decision to establish a new TV set factory in Velenje.
The production of this product group will be established within the production site of Hisense Gorenje, in one of the existing production halls and will begin operating in January 2021.
Hisense will cut about 2,200 jobs in Europe by the end of the year
Chinese household appliances maker Hisense will cut about 2,200 jobs in Europe by the end of the year because of a coronavirus-related demand slump, Slovenia-based Hisense Europe said on Thursday.
The company said that March orders were down by a third year on year, by almost two thirds in April and are expected to be down by a quarter in May and June.
Hisense has 9,309 employees in Europe, 5,580 of whom work in Slovenia, with the rest mainly in Serbia and the Czech Republic, the company told Reuters.
It said the number of jobs in Slovenia will be reduced by about 1,000 while roughly 1,200 jobs will be cut in other countries.
China’s Hisense to close its European factories over coronavirus
Chinese home appliances maker Hisense (will close all its European factories from March 23 to April 4 in response to the coronavirus outbreaks in Europe, Slovenia-based Hisense Gorenje said on Friday.
6thIt said the company has sufficient materials to continue production but has decided to stop it to help reduce the spread of the virus and protect the health of its employees.The company has factories in Slovenia, Serbia and the Czech Republic producing washing machines, dryers and cookers.Hisense Gorenje is among the five largest exporters in Slovenia. The country, which borders Italy, Austria, Hungary and Croatia, has so far confirmed 341 coronavirus cases, and one death.
6thIt said the company has sufficient materials to continue production but has decided to stop it to help reduce the spread of the virus and protect the health of its employees.The company has factories in Slovenia, Serbia and the Czech Republic producing washing machines, dryers and cookers.Hisense Gorenje is among the five largest exporters in Slovenia. The country, which borders Italy, Austria, Hungary and Croatia, has so far confirmed 341 coronavirus cases, and one death.
Hisense efficiency
Hisense wants to showcase its most advanced and efficient household products, with the intention of respecting the environment. Therefore, it combines the best design, the latest innovation and the greatest efficiency to bring the latest advances to the users and favor the saving of energy consumption.
The company reinvests a significant amount of annual revenue in its 12 R&D centers around the world for the development of more efficient products and capable of leading an increasingly sustainable path. In addition, the company implements in its facilities recycling systems that contribute to the improvement of its profitability and allow the reuse of materials to reduce the environmental impact.
Among Hisense’s contributions to greater energy efficiency, the firm recommends regulating the temperature properly both at home and in the workplace. In this sense, determining the ideal temperature is easier thanks to the integration of wi-fi in models such as Brissa CA70BT01 . It is also important that they work with R-32, a pure refrigerant gas that has a low Atmospheric Heating Potential.
Hisense appliances, such as the WFGS1016VM A +++ washing machine (-20%) or the HS6130W Dishwasher , are committed to an A +++ rating. And the Inverter technology of products such as Brissa CA50XS01 can save energy and extend the life of appliances.
A connected home is a more responsible home, so the new Hisense appliances have ConnectLife, an application capable of offering reminders for the maintenance of registered devices, advice on food preparation and other useful household tricks. In addition, it integrates services and products offered by external partners, such as Alexa, Google or Siri.
Finally, it is essential to avoid bad habits of using appliances. For example, introducing hot foods into the refrigerator means 5% more energy consumption for each degree you need to cool. When cooking, the heat of food must be maintained at all times. A good example is the new Hisense induction hob, such as I6456C . Thanks to the programs it incorporates, you can keep the residual heat and keep the dishes warm and combine different cooking zones to create a single large cooking area.
Hisense exec says Gorenje important in plans to grow
Hisense, a Chinese conglomerate with global presence, says its Slovenian company Gorenje plays an important role in its plans to grow; the multinational would like to double its revenue from last year’s 17 billion US dollars in five years’ time.
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