Hisense has appointed famous Chinese-born Singaporean actress Gong Li as its new global brand ambassador.

“The cooperation between Gong Li and Hisense, which has promoted Chinese brands to the world, brings out the best in each other,” the company said in a statement.

According to Hisense, the reason behind the appointment is that Gong Li’s spirit coincides with the brand’s focus and benefits its overseas marketing activitie