Tag Archives: Haier

Haier Crowned World’s No.1 Major Appliance Brand for 17th Consecutive Year

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Global appliance giant Haier has once again secured its position as the world’s leading major appliance brand, according to the latest data from Euromonitor International. This marks the 17th consecutive year that Haier has topped the global rankings—a testament to its sustained innovation, customer focus, and market leadership.

The Euromonitor recognition reaffirms Haier’s dominance in the global home appliance sector, where it continues to outperform competitors across categories such as refrigeration, laundry, and air conditioning. The brand’s consistent investment in smart home technology, user-centric design, and localized manufacturing has helped it maintain a stronghold in both emerging and mature markets.

This milestone not only highlights Haier’s global influence but also underscores its commitment to quality, sustainability, and digital transformation—key pillars driving the future of the appliance industry.

Safety check for 85,000 tumble dryers at risk of fire

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Urgent safety check for 85,000 tumble dryers at risk of fire. Affected brands include: Candy, Baumatic, Caple, Haier, Hoover, Lamona, Iberna, Montpellier. ⚠️ Check yours now. 👉 It takes just a few minutes to check if yours is affected. Find your model and serial number, and either check online or contact the manufacturer. If you own one of the affected models, you should STOP using it immediately and unplug the appliance https://www.gov.uk/government/news/urgent-safety-check-for-85000-tumble-dryers

Witt Denmark A/S Named Official Nordic Distributor for Haier and Candy

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Starting November 1, 2025, Witt Denmark A/S will officially distribute Haier and Candy products across Denmark, Sweden, Norway, Finland, and Iceland. This strategic partnership strengthens Haier Europe’s regional presence and expands Witt’s portfolio of global brands.

By combining Witt’s deep market knowledge with Haier’s innovation in smart, sustainable appliances, the collaboration aims to accelerate the rollout of IoT-enabled, energy-efficient solutions tailored to Nordic consumers.

“We’re thrilled to offer a wider range of cutting-edge products to our Nordic customers,” says Jonas Haubjerg Grøn, Sales Director at Witt. Francesco di Valentin, Chief Business Officer at Haier Europe, adds, “This marks a key step in our growth strategy, built on shared values of innovation and customer focus.”

Haier Europe sees the alliance as a move toward becoming the top choice for smart, sustainable home solutions in Europe.

Haier and Cevital Partner to Advance Smart Living in Algeria

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Haier has entered a strategic alliance with Cevital, Algeria’s leading industrial group, to co-develop and market smart home appliances. By combining Haier’s global tech expertise with Cevital’s local manufacturing and distribution power, the partnership aims to deliver innovative products and intelligent living solutions

Haier Powers Up in Thailand: Chonburi Air Conditioning Industrial Park Begins Production

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On September 23rd, 2025, Haier marked a major milestone in its global expansion strategy with the official launch of production at its Chonburi Air Conditioning Industrial Park in Thailand. This state-of-the-art facility, located at the WHA Eastern Seaboard Industrial Estate 3, is set to become the largest air conditioner manufacturing base in Southeast Asia—and Haier’s biggest overseas AC production hub.

🚀 A Giant Leap for Smart Manufacturing

Spanning over 324,000 square meters, the Chonburi plant is designed for scale and innovation. With a planned annual production capacity of 6 million units, the facility will manufacture a wide range of air conditioning products, including smart ACs equipped with sensor technology and Wi-Fi connectivity. The first phase kicks off with a capacity of 3 million units, expected to double by 2027.

Haier Invests $490M to Reshore GE Appliances Production in the U.S.

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Haier Group is making a bold move to strengthen its American footprint, investing $490 million to expand the GE Appliances manufacturing plant in Louisville, Kentucky. The investment will bring washing machine production back to U.S. soil, with new production lines set to launch in 2027.

This reshoring effort aligns with Haier’s long-term vision to position GE Appliances—acquired in 2016—as the leading washing machine brand in America. Over the past decade, Haier has poured €3.5 billion into developing GE’s production capabilities.

Kevin Nolan, President and CEO of GE Appliances, emphasized the strategic importance of the move: “Reshoring is essential because of our ‘zero distance to customers’ strategy.” The investment not only boosts domestic manufacturing but also reinforces Haier’s commitment to innovation, agility, and customer-centric growth.

Haier Joins Liverpool FC as Global Partner

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Liverpool FC has teamed up with Haier, the world’s top home appliance brand, in a new global partnership that blends innovation with nostalgia. Haier, known for leading the industry in retail sales for 16 straight years, will use the club’s platforms to spotlight its cutting-edge technology and connect with fans worldwide.

The partnership also marks the return of Candy—Haier’s iconic brand that once graced Liverpool’s shirts from 1988 to 1992—bringing a beloved name back into the spotlig

OPSS issues stop warning for 17,000 heat pump tumble dryer owners

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If you have an integrated heat pump tumble dryer that has recently been modified by Haier, you must stop using it immediately because a fire risk still exists. Office for Product Safety and Standards have served Haier with an immediate ‘Requirement to Warn’ Notice, placing them under a statutory obligation to contact those owners who were part of the company’s recent Corrective Action Programme.  Brands involved include Candy, Baumatic, Caple, Haier, Hoover, Lamona, Iberna and Montpellier.https://www.gov.uk/government/news/opss-issues-stop-warning-for-17000-heat-pump-tumble-dryer-owners

Change in the top management line of Electrolux Group

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Vincent Rotger , long experience at Whirlpool and Haier, will take over from Henrik Dagberg as Chief Strategy Officer, and will lead the Business Development area. Rotger, a graduate in France, held the same function at Haier Europe before becoming CEO of Ever Ever, a French start-up dedicated to the design of durable and sustainable home appliances

Haier ID ultimate series 6 built in oven

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Welcome to the future of cooking – meet the Haier ID Ultimate Series 6 oven – where sleek design meets smart, intuitive cooking. ✨

ID Series 6 has a sublime design, an indistinguishable aesthetic that perfectly connects the exterior and interior elements, captivating all the senses in an instant, free from distractions.

All ID Series ovens are designed to enhance your unique culinary identity, a real assistant that unlocks your potential in the kitchen. This is made possible through Bionicook, a fusion of cutting-edge technology and a deep understanding of human characteristics.

Thanks to Bionic Vision, the built-in camera can detect the food and memorize your preferences, to ensure consistently impeccable results based on your tastes.

By connecting it to the hOn app, you can easily start, edit, and monitor cooking programs for flawless cooking results. And with an A++ energy rating, you can get top-tier performance without compromise.