BSH Home Appliances has welcomed back a familiar face: Bruno Piquand has been appointed Western Europe Marketing Director for Gaggenau, the group’s premium home appliance brand. Although the official announcement came in early December, Piquand stepped into the role at the start of autumn.
In his new position, Piquand leads marketing strategy across France, Belgium, and the Netherlands. His mission is clear: to reinforce Gaggenau’s position as a leader in the luxury appliance market. This includes cultivating strategic partnerships, deepening customer engagement, and strengthening ties with B2B stakeholders such as kitchen specialists, interior architects, and designers.
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Discover the Art of Reduction: Gaggenau’s Minimalistic Series Redefines Kitchen Elegance
In a world where design often competes for attention, Gaggenau’s Minimalistic series takes a bold step in the opposite direction—toward clarity, cohesion, and quiet sophistication. These appliances don’t demand the spotlight; they dissolve into their environment, allowing form and function to speak in whispers rather than shouts.
🎯 Design Philosophy: Less Is More
“The Gaggenau Minimalistic series, by contrast, is about reduction – a cohesive front, no handles, and precise execution,” says Alexander Stuhler, Gaggenau Industrial Designer. This philosophy manifests in appliances that are visually seamless yet technically uncompromising. It’s a celebration of restraint—where every detail is intentional, and nothing is superfluous.
🔥 Performance Behind the Silence
Despite their understated presence, these appliances deliver professional-grade performance:
Oven: Features a concealed full-surface grill and powerful bottom heat, ideal for achieving restaurant-quality results at home.
Combi-Steam Oven: Combines steam, circulated heat, and grill functions for unmatched versatility and precision.
Fully Automatic Coffee Machine: Introduces “Barista” mode, empowering users to customize every cup to perfection.
Warming Drawer: Maintains exact temperatures for everything from delicate pastries to dinner service.
Vacuum Drawer: Opens up culinary possibilities from preserving freshness to prepping ingredients for sous-vide cooking.
✨ Minimalism Meets Mastery
This series isn’t just about aesthetics it’s about elevating the cooking experience. By stripping away the unnecessary, Gaggenau allows users to focus on what truly matters: precision, performance, and the joy of creation.
🔍 Explore the Collection
Whether you’re designing a contemporary kitchen or refining your culinary craft, the Gaggenau Minimalistic series offers a refined toolkit for those who value both beauty and substance.
Ready to experience clarity in the kitchen?
Discover the Gaggenau Minimalistic series at.
Gaggenau Redefines Kitchen Architecture with Vario Expressive Expansion
Gaggenau’s expansion of the Vario Expressive series is a masterclass in blending technology with architectural elegance. Here’s a breakdown of what makes this launch so compelling:
🧊 Modular Luxury Meets Design Philosophy
– Eleven new models span refrigerators, freezers, fridge-freezer combos, and wine cabinets.
– Each unit is modular, allowing for standalone installation or seamless side-by-side integration.
– This flexibility supports contemporary kitchen architecture, where appliances are part of the design narrative—not just functional add-ons.
🚪 Seamless Integration & Visual Harmony
– Handleless doors and flush surfaces eliminate visual clutter.
– Interiors are carefully structured, emphasizing symmetry and flow.
– The appliances are designed to resemble high-end furniture, elevating them to architectural elements.
🎨 Material Palette & Interior Aesthetics
– A restrained mix of dark brushed stainless steel, anthracite aluminum, and glass creates a calm, cohesive look.
– The palette supports a harmonious atmosphere, ideal for minimalist or modern interiors.
🍷 Specialized Functionality
– The inclusion of wine cabinets signals attention to lifestyle and luxury.
– These units likely feature precision climate control and elegant display options, aligning with Gaggenau’s reputation for performance and refinement
Gaggenau Unveils the Minimalistic Range
Premium appliance brand Gaggenau unveils its new Minimalistic range, arriving in Europe October 2025. Designed to blend seamlessly into modern kitchens, this collection contrasts the bold Expressive line with a sleek, handle-free aesthetic and hidden interfaces.
🖤 Refined Simplicity
– Floating stainless steel control ring: the only visible element
– Smoked glass fronts: digital interface appears only when activated
– Invisible joints and precise alignments for a flawless finish
🔥 High-Performance Appliances
Includes ovens, steam ovens, microwaves, coffee machines, warming drawers, and vacuum drawers. Highlights:
– Ovens reach 300°C, with a five-pane door rated to 485°C
– Proximity-activated controls and smart cooking modes
🎨 Distinctive Finishes for Seamless Integration
| Finish | Character |
|————–|—————-|
| Sterling | Subtle gloss with shimmering metallic accents that catch the light |
| Onyx | Deep matte tones designed to disappear into darker kitchen environments |
Each finish is crafted to complement sophisticated interiors while enhancing the Minimalistic range’s understated elegance.
Built for those who value discreet luxury and professional-grade performance, the Minimalistic range is ideal for architectural kitchens with high aesthetic standards.
Gaggenau Expressive
Gaggenau presents its first new cavity range in nearly two decades: the Gaggenau Expressive series. Each appliance showcases visual balance through thoughtfully crafted components, including the innovative floating control ring – a testament to Gaggenau’s skill in metal craftsmanship, which seamlessly blends form with function. Seeing these next icons of Gaggenau come to life is truly special, as the new series carries the essence of our tradition while stepping boldly into the future.Cooking 2.0
The Expressive range ovens also feature a high-performance cooking system and an extended grill surface located behind Gaggenau’s iconic blue enamel cavity. Key features include a temperature that can reach 300°C, an intuitive user interface that lights up when you approach the appliance, and a mechanism that allows the door to be opened easily with a light touch. The ovens also feature advanced automatic programs, a multi-point temperature probe, and a pyrolytic self-cleaning system. Another major advantage: the electric smoke catalyst purifies the exhaust air, allowing for smoke- and odor-free cooking and pyrolytic cleaning
Introducing Gaggenau Beijing.
Situated in Beijing’s prime city centre, Gaggenau has unveiled its latest showroom – a space where tradition and innovation converge.Visit Gaggenau Beijing at SL4001, 4F, China World Mall, Beijing and schedule an appointment via +86 10 8535 1058.
Gaggenau UK MD
Simon Richmond, director at luxury appliance brand Gaggenau UK, has announced he will be stepping down before the end of this month to begin his retirement.
Richmond joined Gaggenau back in 2020,
Keeping cool with Gaggenau
Gaggenau new generation of cooling will be available for purchase in Europe in late fall 2024, in North America from mid-November and in Asia-Pacific within 2025.A new standard in freshness.
Pushing the boundaries of technical advancement, the new generation of cooling leaves nothing to chance.
At the heart of the new cooling series is a professional freshness system. The full-width chilled drawer and up to two extendable fresh climate drawers with humidity control allow even the most delicate ingredients to be preserved – with gentle cushioned closing.
To ensure ideal storage conditions on all levels, the new series offers an ethylene absorber, air filters, and freezer burn as well as oxidation protection to prolong freshness. Additionally, there is a range of dedicated cooling programs – perfected to set the right humidity and temperature for specific types of food.
Featuring an adaptive light concept, the new generation of cooling intends to provide guidance by adjusting to the ambient conditions. For example, when a drawer is opened, it dims the surrounding compartments. At the same time, the respective area on the display is highlighted, offering guidance on where to change settings. It also helps to fully utilize the capability of the appliance with animated quick guides for maintenance, among other possibilities.
Opening of the Gaggenau showroom in Oslo
Nordic design sets a benchmark for clean aesthetics and elevated living, and the Gaggenau Oslo showroom is no different. The first in a series of renewals in the region, the bright space, with its floor-to-ceiling windows, generously allows for natural light and evokes the Norwegian countryside, light-hued wood, simplicity, and a focus on the joy of living.
In the new Gaggenau showroom two kitchens with contrasting lighter and darker looks are on display, incorporating the Gaggenau 400 and 200 series appliances respectively
Gaggenau increases its presence in North America and Australia
Growing demand for products Gaggenau in North America and Australia,so the luxury brand specialized in the production of professionally inspired household appliances has decided to opennew showrooms in Vancouver and Toronto and new flagship stores in Sydney and Miami, with a concept that perfectly blends the brand’s rich heritage with local cultural and design elements. “Each of our new flagships in the world – says Peter Goetz, Managing Director of Gaggenau – represents a unique, high-end experience, designed to inspire. Our appliances, our brand, our philosophy and our heritage are woven into the architecture, creating a very attractive local landmark”.
The new flagships serve as experiential centers for culinary enthusiasts, architects, interior designers and homeowners who wish to explore the art of cooking, each boasting a unique space and character, drawing inspiration from local communities, offering sophisticated moments of reflection for food-conscious users and professionals design. In North America the emphasis is increasingly on a modern aesthetic, which favors the kitchen as the centerpiece of the home’s lifestyle. The “modern classic” design by Gaggenau aligns perfectly with this trend, offering timeless, sophisticated and elegant solutions for luxury kitchens.
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