Bora has embarked on a new chapter by bringing part of its production operations in-house. To achieve this, the company is constructing an innovative ‘vertical factory’ right next to its headquarters in Niederndorf, Tyrol. The project is slated for completion in the latter half of 2026.
Despite the compact plot size of just 6,000 square meters, the three-story facility will maximize its space, offering a total area of 20,000 square meters. Bora founder and CEO, Willi Bruckbauer, shared that the building’s larch façade has been thoughtfully designed to blend seamlessly into the surrounding landscape and panoramic views, ensuring harmony with its natural environment.



