Dyson 2025: Reinventing Everyday Tech with Smarter, Sleeker Solutions

Dyson has once again raised the bar in home and personal tech. At the recent IFA Berlin showcase, the brand unveiled a dazzling array of new products—from ultra-slim vacuums to AI-powered robot cleaners and next-gen hair styling tools. Whether you’re chasing cleaner floors, fresher air, or flawless curls, Dyson’s 2025 lineup delivers performance with panache.

🧹 Vacuuming, Reimagined

Dyson PencilVac™
Dubbed the world’s slimmest vacuum, the PencilVac™ is just 38mm in diameter but packs a punch with its Hyperdymium™ 140k motor. It glides effortlessly in all directions—even sideways—and fits under low furniture. With a syringe-style bin ejection system and conical brush bars that prevent tangling, it’s a minimalist’s dream with maximum functionality.

Dyson V16 Piston Animal
This flagship cordless vacuum boasts a 900W motor delivering 315 air watts of suction. It features intelligent suction adjustment, a compression bin that stores up to 30 days of dust, and the Submarine 2.0 wet roller head for dual wet-dry cleaning. It’s built for homes that demand deep cleaning without compromise.

🤖 Smarter Cleaning with AI

Spot+Scrub AI Robot Vacuum
Dyson’s new robotic cleaner uses AI-powered cameras to detect stains, recognize over 200 household objects, and adjust its cleaning pattern until the job is done. It includes a self-cleaning wet roller and a bagless dock, all controllable via the MyDyson app.

💨 Air Purification Gets a Jet-Engine Makeover

Dyson HushJet Purifier Compact
Inspired by aviation, this purifier uses a sculptural nozzle to project high-speed airflow quietly and efficiently. It captures 99.97% of particles as small as 0.3 microns and operates at a whisper-quiet 24dB in sleep mode. With Alexa and Google integration, it’s smart, sleek, and powerful.

💇‍♀️ Hair Styling, Elevated

Airwrap Coanda 2x
The fourth-generation Airwrap is here, featuring Dyson’s fastest motor yet—the Hyperdymium 2. It offers twice the air pressure, six styling attachments, and app-driven personalization. Designed to deliver salon-quality results with no heat damage, it’s a game-changer for at-home styling.

Supersonic r Hair Dryer
Compact, quiet, and powerful, the Supersonic r uses laminar flow heating and instant cool shots for precision styling. It’s Dyson’s most advanced hair dryer to date.



✨ Final Thoughts

Dyson’s 2025 lineup isn’t just about upgrades—it’s about rethinking how we interact with our homes and ourselves. From AI-driven cleaning to heat-free styling, these innovations reflect a bold vision of the future. Whether you’re a tech enthusiast or a design lover, Dyson’s new models are worth the buzz.

Dyson Pencil Vac

Dyson has unveiled the PencilVac, a sleek, ultra-slim cordless vacuum designed to redefine household cleaning. Dubbed “the broom of the future,” this innovative device boasts a streamlined 38-millimetre diameter—mirroring the design efficiency of Dyson’s Supersonic hairdryers—for an ideal balance between usability and cutting-edge technology.

Engineered for hard floors, the PencilVac features a continuous, rounded silhouette and a large cleaning head, offering effortless manoeuvrability. At its core is Dyson’s newly developed Hyperdymium motor—the company’s smallest and fastest vacuum motor—which delivers powerful suction while maintaining a compact form. This motor drives an advanced two-stage dust filtration system, ensuring optimal airflow by efficiently separating dust from the air.

Dust is compressed within a specialized air-compressing bin, maximizing capacity and minimizing emptying frequency. The vacuum’s ergonomic handle houses a swappable battery, while the innovative Fluffycones™ cleaner head strips and ejects even long hair, eliminating tangles around the brush bar. A dual brush-bar system enables effective cleaning both forwards and backwards, delivering exceptional edge-to-edge performance.

The PencilVac’s cutting-edge features include the Dyson Hyperdymium™ 140k motor, which enhances suction alongside laser-like illumination for precise cleaning. Its 22mm linear dust separation system captures 99.99% of particles as small as 0.3 microns, ensuring superior air quality. Additionally, a new air-powered dust compression system optimizes bin capacity with a hygienic, no-touch ejection mechanism for effortless disposal.

For a smarter cleaning experience, Dyson’s first-ever connected cordless vacuum links to the MyDyson™ app, providing real-time battery updates and filter maintenance guidance.

With its groundbreaking design and advanced functionality, the Dyson PencilVac promises to elevate everyday cleaning to an entirely new level.

Dyson Wash G1: A New Spin on the Vacuum-Mop

Dyson introduces a model that stands out from its competitors with a unique design.

Although lacking a traditional suction mechanism, the Wash G1 effectively collects dirt and cleans floors.

Dyson, renowned for its distinctive design language, has entered the competitive stick vacuum-mop market with the Wash G1. This move by the British manufacturer directly addresses the surging popularity of these hybrid devices, a trend largely driven by numerous Chinese brands.
Dyson boldly asserts that the Wash G1 sets a new hygiene standard in this category, a claim underpinned by its unique, suction-free operation. This begs the question: can a device that doesn’t suck still be accurately termed a vacuum?
Conventional stick vacuum-mops typically employ a system where clean water is dispensed onto the floor via a brush, and simultaneously, the dirty water, laden with grime, is suctioned back into a separate tank. This dirty water tank usually incorporates a filter to capture dust, debris, and hair.
In contrast, the Wash G1 features a 1-liter clean water tank and an 800-ml dirty water tank. Instead of suction, the Wash G1 employs a different mechanism for debris collection. Two small nylon bristle brushes, positioned between two larger, counter-rotating microfiber washing rollers, agitate and direct the debris towards a filter located at the base of the unit.
This innovative, suction-free approach eliminates the need for air filtration and expulsion, inherently reducing the potential for unpleasant odors and internal blockages. Consequently, the Wash G1 promises a simpler maintenance routine.
Furthermore, unlike the suction-based water removal in other models, the Wash G1 utilizes a low-flow pump to transfer dirty water to its designated tank. To date, this “absorbing” rather than “sucking” method appears to be exclusive to Dyson within this product class.
The Wash G1 prioritizes user-friendliness with a small control screen integrated into the handle. This interface allows users to easily adjust the moisture level according to the specific cleaning needs of the area. A clear battery life indicator keeps users informed of the remaining cleaning time. Dyson estimates a 35-minute runtime, sufficient to clean an area of approximately 290 square meters.
Weighing in at 4.8 kg when empty, the Wash G1 is on the heavier side but maintains impressive maneuverability. Its cleaning performance is noteworthy, leaving floors damp rather than saturated, facilitating rapid drying.
Complementing the Wash G1, Dyson offers its own cleaning solution, the Dyson 02 probiotic. This solution utilizes live microorganisms to actively break down dirt and neutralize odors.
Emptying and rinsing the dirty water tank is a straightforward process. Collected debris is simply discarded into the trash, while the rollers benefit from a  “autoclean” function activated once the unit is placed back on its charging base.

Experience High-Power Technology with the Dyson Supersonic r Hairdryer

Meet the future of hair drying—the Dyson Supersonic r™. This state-of-the-art device is equipped with advanced features like the Dyson Hyperdymium™ motor and smart RFID sensors in its accessories, which automatically adjust the motor and temperature to provide optimal airflow for your hair.

Dyson’s latest innovation, the Dyson Supersonic r™, is not just powerful; it’s also the lightest and most precise hairdryer to date. Boasting a 30% smaller and 20% lighter design than the original Supersonic™ model, it ensures quick drying while delivering smoother, shinier results. Plus, it’s available in two stunning new colours: Ceramic Pink, inspired by the hue of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone,
Developed and tested in collaboration with top hair professionals, the Dyson Supersonic r™ first dazzled at A/W24 Fashion Week. This previously exclusive stylist’s tool has now become an essential item in the kits of hair talents like Sam McKnight, Eugene Souleiman, and Lacy Redway, who appreciate its manoeuvrability, comfort, and precision.

Dyson to cut up to 1,000 jobs

Dyson announced today that it is reportedly looking to cut a third of its UK workforce as part of a global restructuring and cost-cutting drive. Chief executive Hanno Kirner said: “We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future. As such, we are proposing changes to our organisation, which may result in redundancies.

Dysons latest beauty technology

James Dyson unveiled Dysons latest beauty technology in Korea.

Introducing the Dyson Supersonic Nural™ hair dryer, with added sensing technology.

Scalp protect mode measures distance using a Time of Flight sensor, automatically reducing heat to maintain a comfortable, consistent scalp temperature.¹

Attachment learning uses a Hall sensor to recognise attachments and automatically switch to your last-used settings.
Pause detect uses a motion-sensing accelerometer to know when it’s put down – reducing unnecessary noise.

Dyson opened the largest store in Berlin

Dyson’s largest store in the world is now open in Berlin. It was a tremendous effort from all teams involved. Dyson Demo Stores serve as a showcase of Dyson’s latest technology where customers can learn about our machines from highly trained Experts or get hands on with our innovative Demo experiences.

Dyson investment plan

Dyson reveals the next phase of its five-year, £2.75bn investment plan to develop machines that use software and connectivity to improve themselves. This has been explained by Jake Dyson, the company’s chief engineer, who shows in a YouTube video an update of Dyson’s five-year investment plan that includes products that improve themselves thanks to software and “data science”, allowing solve problems in the machines before the owner is aware of them.

In line with Dyson’s announcement of investment in robotics at the beginning of the year, this new commitment to hire software developers and data scientists reinforces the company’s commitment to its software & connectivity team, which has multiplied by 10 in a decade. .

Led by Jake Dyson, these professionals are working on a new generation of smart products 10-15 years from now.

Hardware, software and connectivity play a key role as Dyson increasingly embeds intelligence into its machines, the MyDyson app and user experience, looking to create self-improving products for the long term. https://youtu.be/Uni7TfoC5e0

MyDyson App

Introducing the new MyDyson™ app.

The MyDyson™ app isn’t just compatible with Dyson smart machines. From hair care to cordless vacuums, you can now register even more of your Dyson technology. For the best Dyson experience.

With expert guides and content, helpful reminders and 24/7 support to help you get the most from your compatible machine.

Unlock additional features and benefits with the MyDyson™ app. Download it today and see how to get more from your compatible machine here: http://ms.spr.ly/6045dMNeb


Dyson goes on hiring drive in the UK and South-east Asia

Dyson has announced that it will hire more than 2,000 engineers and digital specialists in locations, including Singapore.

£2.8 billion (S$5.06 billion) investment plan announced in 2020. This year, £600 million of the £2.8 billion will be spent on investing in technology, facilities and laboratories.The roles to be filled span all levels and are in the electronics, acoustics, design engineering, machine learning, software, data connectivity, and robotics and materials teams. Dyson reported a 5 per cent growth in 2021 to £6 billion, up from £5.7 billion in 2020. Profits also rose in tandem, growing by 16 per cent from £1.3 billion to £1.5 billion