The De’Longhi Group recently welcomed over 200 global managers to its annual Global Sales & Marketing Conference—an event designed to energize strategic initiatives and reinforce the Group’s leadership ambitions. The gathering spotlighted strong consumer response and commercial success across several recent product launches, enhancing brand positioning across all business units.
Key innovations celebrated at the conference included multiple award-winning products recognized with both Red Dot and iF design distinctions. De’Longhi unveiled its new coffee machines—Prima Donna Aromatic, La Specialista Touch, and Dedica Duo—each reflecting the brand’s commitment to quality and user experience. Kenwood expanded its popular “Go Collection” and launched the new Cooking Chef, advancing its footprint in the food preparation space. Braun introduced new models to its air fryer range and elevated its premium ironing segment with the CareStyle 9 and QuickStyle 7. Meanwhile, Nutribullet broadened its reach with the Flip portable blender, entering new categories while reinforcing its presence in blending.
Looking ahead, the conference also showcased the upcoming product portfolio—merging technological innovation, iconic design, and the trademark “joy of use” that defines the De’Longhi Group. These future launches reflect a meticulous process where consumer insights, advanced industrial design, and manufacturing excellence converge under the “Made by De’Longhi” philosophy, promising to enrich everyday life for users around the world.
Tag Archives: De’Longhi
Introducing the Specialista Touch: De’Longhi’s Latest Coffee Machine Innovation
De’Longhi unveiled its latest coffee machine innovation, the Specialista Touch, at the Coffee Fest.
The Specialista Touch features a 3.5” touchscreen that allows you to select from nine pre-set recipes, ranging from a creamy cappuccino to a refreshing cold brew. Its exclusive Bean Adapt system automatically adjusts the grind, dose, and temperature to ensure the optimal extraction of any type of bean. Additionally, its powerful steamer with Auto LatteArt ensures the perfect texture for professional-grade latte art.
What sets the Specialista Touch apart is its ability to guide you through five essential steps to achieve the perfect coffee. Combining touchscreen precision with the experience of manual preparation, it offers:
**Precision Grinding**: With 15 grinding levels and high-quality stainless steel burrs, the Specialista Touch guarantees precision and durability in every dose, whether single or double.
De’Longhi expects growth in turnover and margins
The three-year period 2024-2026 the Treviso group expects an average annual growth of 7-9% in turnover and gross margins of 15-16% company writes that it expects a continuation of the favorable growth dynamics of the coffee machine segment, in particular those capable of processing coffee beans. Growth is also expected in the Nutrition area
, both in the world of products for domestic and professional use, as well as from the opportunities coming from the nutrition area thanks to the international development of the Nutribullet brand. De’Longhi also foresees expansion opportunities in other categories such as ironing.
De’Longhi Reports First Quarter 2024 Earnings
Key Financial Results
Revenue: €658.8m (up 9.4% from 1Q 2023).
Net income: €51.3m (up 33% from 1Q 2023).
Profit margin: 7.8% (up from 6.4% in 1Q 2023). The increase in margin was driven by higher revenue.The persistent growth of the coffee business, as well as the recovery of the nutrition and food preparation category, led to an organic increase in turnover at constant currencies in the high single digits for the third consecutive quarter. The consistency of trends, combined with the one-month consolidation of the business combination between La Marzocco and Eversys, enabled the Group to increase turnover by about 10%”, commented CEO Fabio de’ Longhi.
De’Longhi ends 2023 with an 82% increase in net profit
Fourth quarter with clear growth allowed De’Longhi to surprise the markets with an expanding balance sheet in terms of margins and cash generation the Group increased sales by 4.7% (8% at constant exchange rates) with Ebitda margins equal to 16.6% of revenues (a marked improvement compared to 14.6% last year). In the 12 months, turnover fell by 2.6% (-0.2% at constant exchange rates) but Ebitda went from 11.5 to 14.4% of revenues.Net profit almost doubled from 364 to 663 million euros and 40% will be turned over to shareholders who will receive a dividend of 0.67 euros.The growth of Eversys’ professional coffee machines was significant, maintaining a sustained expansion trend throughout the year, achieving a turnover of over 30% in the twelve months.
De’Longhi presents the machine for hot and cold coffee
La Specialista Maestro is De’Longhi first-ever manual coffee machine that combines both hot and cold coffee in one awesome machine. The model is able to prepare a silky smooth Cappucino, a rich Espresso or creamy Latte and cold coffee with the options Cold Brew on ice or velvety Espresso Cool.
Kenwood’s campaign with food influencers
Kenwood’s new digital campaign, built on a passion for design and expertise in the kitchen, focuses on those who have become real food-themed reference points on social media , authentic representatives of the passion for home cooking .
The numbers of this project are: 12 food influencers involved , over 100 videos shared during 2023 to an aggregate fan base of more than 14 million users . These figures reflect Kenwood’s goal of communicating in simple, authentic and personal language through influencer activity across their social media channels on Facebook, Instagram, YouTube and TikTok. The forecast is to double the brand’s organic visibility on social networks and significantly increase direct traffic from social networks to Kenwood Club, the recipe sharing platform which represents the heart of the brand’s editorial positioning.
“ The new strategic plan represents a significant evolution for the brand – comments Andrea D’Aloia, Italy marketing director of the De’Longhi Group -. We want to reach people’s homes not only with the quality of our products, but also and above all with our vision: preparing food at home thanks to Kenwood is easier, more fun and guarantees exceptional results. Influencers are the link between our philosophy and everyday life ”
De’Longhi: turnover and profits reduced
Net profitability fell 25% but remains 6.4%. The cash register improves but sales remain 18% lower than those of the first quarter of 2022.In the first quarter of 2023, the turnover of the De’Longhi group fell by 18% to 602 million. Net income fell more or less proportionally to 39 million (6.4% of turnover). The net financial position is instead positive for 317.2 million, an improvement of 18.5 million compared to the end of 2022 and 42.6 million at the end of the first quarter of 2022,
Andrea D’Aloia is Marketing Director at De’Longhi
Andrea D’Aloia, since 2020 Marketing Director of Miele Italia has become Marketing Director in De’Longhi. The manager himself announces it on his Linkedin profile. D’Aloia was ‘born’ in Ferrero where he carried out an international career in Luxembourg, Singapore and Frankfurt. Polyglot (he speaks Chinese as well as English) he enters the marketing of Burger King in Zurich and then arrives at Miele. In recent weeks you have started an Executive MBA at SDA Bocconi.
De’Longhi Eletta
The new De’Longhi Eletta Explore – the ultimate bean-to-cup coffee machine designed to elevate consumers’ coffee experiences at home.
With the ability to make endless varieties of hot, cold, and cold brew coffee drinks at the touch of a button, the Eletta Explore features three proprietary technologies, including LatteCrema Hot, LatteCrema Cool, and Cold Extraction, to satisfy every coffee lover’s needs
WHITEGOODSNOW 