Amica new strategy

Amica group announced a new “Back to Profitability” strategy. Its goal is to ensure the sustainable growth of Amica Group in key European markets and to focus on the heating equipment segment. Our assumptions? Increase sales by 7% annually by 2030, EBITDA at 5% in 2027 and 7% from 2030, increase RONA (return on net assets) to 14% in 2027 and exceed 17% from 2030. Additionally, we strive for stable dividend payments to shareholders. Amica have used the past 10 years to expand in Western Europe, invest in production capacity and new technologies, optimize our operations and strengthen our financial base. External factors, such as the pandemic turmoil, the war in Ukraine and our exit from the Russian market, which means a loss of sales of approximately 300,000 pieces of heating equipment per year, have stood in the way of full implementation of the HIT2023 strategy goals. The new “Back to Profitability” strategy, which we are announcing during the cyclical downturn in the household appliances industry, focuses on ensuring lasting profitability for the Amica Group and using the potential of the production center in Wronki, Greater Poland. We intend to make good use of the opportunities we see in the coming years – emphasizes Jacek Rutkowski, President of the Management Board of Amica SA mission is to offer durable and reliable household appliances with the highest quality of service to make everyday life easier for consumers, while respecting the local traditions and heritage of our brands (#Amica, #Fagor, #Gram, #Hansa, #CDA). In turn, our vision is to become the most recommended brand of heating equipment on key markets in Europe.

CDA @KBB

CDA will be showing a range of home appliances at the KBB Show 2022, which takes place from 6 to 9 March at the NEC Birmingham.

Highlights include four entry-level dishwasher models in both 60 and 45cm sizes, two mid-level and one 60cm top-of-the-range model

New built-in coffee machine that delivers barista-style coffee ☕

Built-in ovens, extractors plus wine coolers.