Haier renewable energy.

Haier Europe, our driven by a vision of a sustainable future, where renewable energy powers our world and reduces their environmental footprint.
committed to sourcing 60% of energy from renewable sources across all production facilities by 2025, and reducing Scope 1, 2, and 3 emissions, in line with the Science Based Targets initiative.

The journey towards sustainability is accelerating through large-scale solar panel installations in Turkey, China, and Italy. The industrial hub in Turkey now meets 100% of its energy needs with clean electricity, while the Jinling plant in China generates 6.24 million kWh per year from solar panels, covering 20% of its energy consumption

Samsung Expands Reach for the Bespoke AI Combo Dryer: Smart Living Redefined”

Samsung Electronics is extending its market reach with an expanded retail footprint for the 2025 Bespoke AI Combo laundry dryer.

Following its successful launch last month, the company announced on April 20th a significant increase in sales locations, growing from approximately 500 outlets—including Samsung Dotcom, Samsung Store, and Hi Mart—to a total of 1,000 stores. The expansion incorporates 120 Samsung stores, 110 Homeplus locations, 130 E-Mart outlets, and 78 E-Land venues.

This initiative underscores Samsung’s commitment to maintaining its leadership in the domestic laundry dryer market while establishing the strong association of “AI Home Appliance = Samsung” in consumers’ minds.

The 2025 Bespoke AI Combo features a maximum washing capacity of 25kg and a drying capacity of 18kg for the Korean market, without altering its external dimensions. Enhancements to the heat exchanger enable faster drying, reducing the “speed course” time for a 3kg load by 20 minutes, allowing users to complete washing and drying in just 79 minutes.

Equipped with the advanced “AI Home” display, the dryer offers seamless visibility into the washing and drying process. Additionally, its smarter Bixby integration enhances the overall smart home experience. The product incorporates cutting-edge features such as ‘AI Customization+’ for tailored settings, ‘Auto-Open Door+’ for automatic door opening post-cycle, and ‘AI Detergent Automatic Input’ for precise detergent dispensing based on laundry needs.

Customers can also access the Bespoke AI Combo through the ‘AI Subscription Club.’ This program provides annual inspections, comprehensive maintenance, and free repair services for up to five years when purchased under the AI all-in-one pricing plan.

With the Bespoke AI Combo, Samsung continues to redefine modern living, delivering innovative solutions for a smarter and more connected home

Dyson Wash G1: A New Spin on the Vacuum-Mop

Dyson introduces a model that stands out from its competitors with a unique design.

Although lacking a traditional suction mechanism, the Wash G1 effectively collects dirt and cleans floors.

Dyson, renowned for its distinctive design language, has entered the competitive stick vacuum-mop market with the Wash G1. This move by the British manufacturer directly addresses the surging popularity of these hybrid devices, a trend largely driven by numerous Chinese brands.
Dyson boldly asserts that the Wash G1 sets a new hygiene standard in this category, a claim underpinned by its unique, suction-free operation. This begs the question: can a device that doesn’t suck still be accurately termed a vacuum?
Conventional stick vacuum-mops typically employ a system where clean water is dispensed onto the floor via a brush, and simultaneously, the dirty water, laden with grime, is suctioned back into a separate tank. This dirty water tank usually incorporates a filter to capture dust, debris, and hair.
In contrast, the Wash G1 features a 1-liter clean water tank and an 800-ml dirty water tank. Instead of suction, the Wash G1 employs a different mechanism for debris collection. Two small nylon bristle brushes, positioned between two larger, counter-rotating microfiber washing rollers, agitate and direct the debris towards a filter located at the base of the unit.
This innovative, suction-free approach eliminates the need for air filtration and expulsion, inherently reducing the potential for unpleasant odors and internal blockages. Consequently, the Wash G1 promises a simpler maintenance routine.
Furthermore, unlike the suction-based water removal in other models, the Wash G1 utilizes a low-flow pump to transfer dirty water to its designated tank. To date, this “absorbing” rather than “sucking” method appears to be exclusive to Dyson within this product class.
The Wash G1 prioritizes user-friendliness with a small control screen integrated into the handle. This interface allows users to easily adjust the moisture level according to the specific cleaning needs of the area. A clear battery life indicator keeps users informed of the remaining cleaning time. Dyson estimates a 35-minute runtime, sufficient to clean an area of approximately 290 square meters.
Weighing in at 4.8 kg when empty, the Wash G1 is on the heavier side but maintains impressive maneuverability. Its cleaning performance is noteworthy, leaving floors damp rather than saturated, facilitating rapid drying.
Complementing the Wash G1, Dyson offers its own cleaning solution, the Dyson 02 probiotic. This solution utilizes live microorganisms to actively break down dirt and neutralize odors.
Emptying and rinsing the dirty water tank is a straightforward process. Collected debris is simply discarded into the trash, while the rollers benefit from a  “autoclean” function activated once the unit is placed back on its charging base.

Bertazzoni Opens Its First Exclusive Showroom in Milan

Bertazzoni, the renowned Italian kitchen appliance brand with a rich heritage, proudly unveils its first-ever single-brand showroom in Milan. Situated at Via Durini 17, this stunning new space is nestled in the heart of the Durini Design District, a globally recognized hub for interior design excellence.
Spanning three levels and covering 230 square meters, the showroom is meticulously designed to provide an immersive experience blending design, engineering, and project innovation. Visitors can explore over 60 Bertazzoni products, showcasing the brand’s craftsmanship and technology, with a special spotlight on new launches debuting at Design Week,
This dedicated showroom offers a unique opportunity to dive into Bertazzoni’s universe, where aesthetics, performance, and customization converge to redefine the modern kitchen.

Cimbali Group secures landmark victory against counterfeiting in China

Shanghai Court has sanctioned four Chinese companies for producing espresso machines that closely resemble Slayer models in a major boost for Cimbali Group Judges recognised that similarities between some design elements, including the distinctive X-shaped side supports, had caused consumer confusion between genuine Slayer Espresso coffee machines and models produced and marketed by the counterfeit Chinese companies.
 
The four unnamed Chinese companies were ordered to immediately cease producing and marketing machines with designs and packaging that could be confused with the Slayer brand. They were also ordered to pay damages and legal fees.

Gazprom shifts gears: From gas exports to home appliances

Gazprom, the Russian gas giant, is planning to produce washing machines and refrigerators at the former Bosch plant near St. Petersburg. This move comes as a response to the decline in gas exports to Europe and the absence of a new contract with China. Production is expected to commence later this year

Bora is building a new factory

Bora has embarked on a new chapter by bringing part of its production operations in-house. To achieve this, the company is constructing an innovative ‘vertical factory’ right next to its headquarters in Niederndorf, Tyrol. The project is slated for completion in the latter half of 2026.

Despite the compact plot size of just 6,000 square meters, the three-story facility will maximize its space, offering a total area of 20,000 square meters. Bora founder and CEO, Willi Bruckbauer, shared that the building’s larch façade has been thoughtfully designed to blend seamlessly into the surrounding landscape and panoramic views, ensuring harmony with its natural environment.

Bora CEO Willi Bruckbauer (second from left) together with the governor and the Minister of Tourism and Production of the Tyrol region

Introducing the Shark TurboBlade

Traditional fans can be noisy, bulky, and limited in reach, often requiring multiple units to cool a space. TurboBlade changes everything, offering greater coverage, customization, and a sleek, modern design with the most powerful bladeless fan at its core. 

With no trade-offs or compromises, Shark TurboBlade delivers:   

– 360° multi-zone coverage through a blade of air you can pivot, twist, and oscillate to cool every corner 

– AirBlanket Mode for horizontal, widespread airflow while you rest and recharge 

– Unmatched versatility with 10 speeds and noise levels, plus Sleep Mode and BreezeBoost for customized cooling  

SharkNinja is committed to solving consumer problems and delivering best-in-class solutions that combine next-level design and innovation. Shark TurboBlade is just the latest step in that journey.  

BSH signs historic lease in Munich

KGAL GmbH & Co. KG (KGAL) and BSH Home Appliances Group have signed a major long-term green lease ahead of schedule for the “Aviva” office complex in Neuperlach. Covering 60,000 m² of gross floor space, this is Munich’s largest leasing deal in five years.

BSH plans to transform its headquarters into a modern campus featuring customer experience spaces, product showcases, and training facilities.

“This ensures sustainable use and long-term profitability,” said Dr. Christian Nieraad of KGAL. Dr. Matthias Metz of BSH added, “We’re creating an inspiring and innovative workplace that strengthens Team BSH.”

Elba Italy: Celebrating 75 Years of Excellence in Kitchen Innovation

Elba Italy, a renowned name in kitchen appliances and a true emblem of “Made in Italy,” is celebrating its remarkable 75th anniversary. Since its inception in 1950, the brand has continually evolved while steadfastly preserving the values that have earned it global recognition. This milestone is more than just a celebration of Elba Italy’s success story—it’s a stepping stone to new opportunities, markets, and challenges. With unwavering passion and dedication, Elba Italy continues to inspire excellence on the world stage and build upon its legacy of innovation and quality.The production site, located in the Veneto region, covers an area of over 54,000 m² and employs more than 400 people , maintaining a strong local connection and a production process entirely Made in Italy. Thanks to 47 different production platforms and a supply chain that involves hundreds of certified suppliers, the company guarantees the production of over 300,000 household appliances per year.