Rowenta’s new AeroSteam vertical iron tackles wrinkles in one smooth pass using a powerful combo of steam and suction. Ready in just 30 seconds, it’s perfect for quick touch-ups—no ironing board needed.
💨 OPTIFLOW Technology presses fabric against the heated plate for flawless results, while the Monotemp plate and three suction modes adapt to all fabric types, even delicate ones.
Compact, fast, and easy to use, AeroSteam turns ironing into a hassle-free routine. Innovation meets practicality—your clothes, crease-free in minutes.
Bora, the pioneering Austrian brand renowned for revolutionizing kitchen ventilation with its cooktop extractor systems, has announced the departure of Chief Sales Officer Sven-Michael Funck. After just over a year in the role, Funck has chosen to leave the company to explore new personal and professional opportunities.
Funck brought a wealth of industry experience to Bora, having previously spent more than 12 years at Schock, the Lower Bavarian manufacturer known for its premium sinks and faucets. His tenure at Schock included over six years as CSO, where he played a key role in driving international growth and brand positioning.
While Bora has not yet named a successor, the company expressed appreciation for Funck’s contributions during a period of strategic expansion. His departure marks a notable shift in the leadership team as Bora continues to innovate in the premium kitchen appliance sector.
Stay tuned for updates on Bora’s next steps and leadership developments as the company builds on its reputation for design-forward, high-performance kitchen solutions.
🧊 Smart design meets sustainable living: LG Electronics is showcasing its latest refrigerator lineup at IFA 2025, engineered specifically for European lifestyles. The new Fit & Max series—featuring French door and bottom-freezer models—delivers cutting-edge energy efficiency, intelligent features, and space-conscious styling for modern kitchens.
🌍 Designed for Europe, Built for Efficiency
Responding to growing demand for eco-friendly appliances, LG’s new models meet—and in some cases exceed—the EU’s top-tier “A” energy rating. The bottom-freezer model surpasses the standard, while the French door variant earns an impressive A rating, a rare feat in its category.
This performance is powered by LG’s advanced insulation and AI-driven energy-saving technologies. By learning household usage patterns, the refrigerators optimize compressor activity during low-demand periods, reducing electricity consumption without compromising freshness.
🧠 Smart Features for Smarter Living
The Fit & Max lineup is packed with intelligent innovations:
AI Fresh: Tracks door-opening habits and pre-adjusts cooling to maintain consistent temperatures.
AI Saving Mode: Automatically reduces energy use during off-peak hours.
Linear Cooling™ & Door Cooling+™: Minimize temperature fluctuations and deliver fast, even cooling.
Fresh Converter+™: Customizable compartments for meat, fish, and produce.
🏡 Space-Savvy Design for Compact Kitchens
European kitchens often demand clever use of space—and LG delivers. The Zero Clearance Hinge allows doors to open fully even when placed flush against walls, while the Premium Flat Door design offers a sleek, built-in aesthetic.
Inside, storage is maximized with:
Retractable Shelves for tall items
Deeper Shelving for added capacity
Soft Closing Doors for quiet, smooth operation
❄️ French Door Model: Slim, Stylish, and Functional
LG’s new French door refrigerator debuts a Thin Door design with integrated ice and water dispensers. The Ultra Slim In-Door Ice Maker frees up shelf space while ensuring a steady supply of ice. Enhanced basket design prevents bottle tipping, and flexible shelving adapts to diverse storage needs.
🧊 Bottom-Freezer Model: Flexible and Family-Friendly
The bottom-freezer series offers multiple size options and customizable compartments:
Adjustable Shelf with seven height settings
Retractable Shelves for bulky items
Movable Bucket, My Box, and Mini Door Basket for personalized organization
💬 A Vision for the Future
“LG’s new refrigerator lineup reflects our commitment to meaningful innovation—combining energy efficiency, smart technology, and space-conscious design,” said Lyu Jae-cheol, President of LG Home Appliance Solution Company. “We’re focused on making everyday life easier, more sustainable, and beautifully integrated into the modern home.”
LG Electronics is unveiling four new vacuum solutions at IFA 2025, designed specifically for European homes:
– 🤖 Robot vacuum with steam mop and AI navigation – 🧼 Built-in robot vacuum station for hidden, hands-free cleaning – 🌀 Stick vacuum with consistent suction and allergy-friendly features – 💧 Wet-dry stick vacuum with AI-assisted roller and self-cleaning mop
Highlights include steam sterilization, automatic dust disposal, and intelligent cleaning that adapts to your space. The built-in station fits under the sink, while the wet-dry model lifts both liquid and solid messes with ease.
> “We’re committed to making everyday life easier, cleaner, and more comfortable,” said Lyu Jae-cheol, President of LG Home Appliance Solution Company.
LG Electronics is making waves at Clean Show 2025—the premier North American tradeshow for the commercial laundry industry—taking place in Orlando, Florida from August 23 to 26. At the heart of LG’s exhibit is a robust lineup of advanced laundry solutions designed to meet the evolving needs of laundromats, hotels, healthcare facilities, and other commercial operators.
💡 Smarter, Faster, More Efficient
Showcasing its commitment to innovation, LG introduces its latest AI-powered laundry technologies that deliver exceptional performance, energy efficiency, and operational savings. Visitors to the LG Professional AI Zone will get a first look at the LG PROFESSIONAL LAUNDRY series—making its U.S. debut at the show. Though not yet available stateside, this flagship lineup underscores LG’s global leadership in high-volume, high-performance laundry systems.
🌀 AI-Driven Combo Units: Precision Meets Speed
The PROFESSIONAL LAUNDRY Combo units are equipped with LG’s intelligent AI technology, which automatically adjusts water levels and optimizes wash and dry cycles based on load size. These machines complete a full cycle in just 60 minutes*, helping businesses reduce energy consumption without sacrificing quality.
⚙️ Engineered for Stability and Speed
LG’s proprietary Ball Balancing System ensures smooth, stable drum rotation at speeds up to 1,100 RPM, generating a g-force of 520. This innovation reduces vibration, improves water extraction, and shortens cycle times—ideal for demanding commercial environments.
🔥 Dual Action Heat Exchange & Ductless Design
The Dual Action Heat Exchange System delivers fast, even drying by efficiently transferring heat to fabrics, lowering energy usage while maintaining top-tier performance. Plus, a ductless design offers flexible installation options, making it easier for businesses to save on setup costs and maximize space efficiency.
LG Electronics is unveiling a next-generation lineup of AI-driven laundry solutions designed to meet the evolving needs of European consumers. With a strong focus on energy efficiency, sustainability, and intelligent performance, LG’s latest appliances reflect the company’s commitment to innovation tailored to modern lifestyles.
🌍 Sustainability Meets Smart Design Leading the charge is the new LG HeatPump WasherDryer—also known as the LG WashCombo. This all-in-one unit combines the power of LG’s washer and dryer technologies, maintaining its Energy Class A rating across the full wash-to-dry cycle. Originally part of LG’s premium SIGNATURE series, the updated model features DUAL Inverter HeatPump™ technology and eco-friendly R290 refrigerants, delivering exceptional efficiency while complying with Europe’s rigorous environmental standards.
Its space-saving built-under design and generous load capacity make it ideal for compact European homes, while advanced AI algorithms ensure customized fabric care with every cycle.
🧠 Intelligent Features for Cleaner, Greener Laundry LG’s new washing machines introduce the Microplastic Care Cycle, which reduces microplastic emissions from synthetic fabrics by up to 60%*. AI motion control further boosts energy savings, while AI DD™-powered Core-Tech enables the AI Wash™ function to detect load weight and select the optimal wash pattern—protecting delicate garments and conserving power.
On the drying side, LG’s latest models also achieve Energy Class A ratings. The AI Dry™ feature, powered by AI Dual Inverter™ technology, intelligently adjusts drying speed based on fabric type, weight, and humidity—especially beneficial for soft textiles.
🛠️ Designed for European Preferences Understanding that many European households prefer DIY installation, LG has integrated self-installation checkup tools via its LG ThinQ app. The new Comfort Kit for the 24-inch laundry lineup further enhances accessibility and ease of use.
From intuitive displays to automatic cycle optimization, LG’s expanded portfolio simplifies daily laundry routines while elevating home aesthetics. The 24-inch WashTower, available in a range of colors, blends seamlessly into contemporary interiors.
💬 A Vision Rooted in Local Insight “By combining advanced AI with deep customer insights, LG has developed laundry solutions that reflect the unique habits and preferences of European users,” said Lyu Jae-cheol, President of LG’s Home Appliance Solution Company. “This approach strengthens our leadership in Europe and reinforces our role in shaping the future of sustainable home appliances
CleaDeep is introducing Arspura, a new brand focused on improving kitchen air quality, with its official debut at IFA 2025 in Berlin. The unveiling will take place on September 4 at the IFA Next Dream Stage, featuring Arspura’s signature IQV (Inclined Quad-Vortex) technology and the latest P Series appliances.
CEO Dr. Ray Ren emphasized the need for quiet, stylish solutions that meet Europe’s strict environmental standards and address growing concerns over indoor air pollution—especially in open-plan kitchens.
Recent studies show that cooking, regardless of stove type, routinely produces PM2.5 levels above WHO safety limits, posing serious health risks. Traditional ventilation systems often fall short, especially when used inconsistently.
To spotlight this issue, Arspura’s launch event will include insights from Dr. Heinz Fuchsig, a leading expert in indoor pollutants and occupational health. Attendees can explore Arspura’s innovations through live demos in a dedicated Lab Room, with further product showcases at Booth H26a-619 throughout the exhibition.
At IFA 2025 in Berlin (Sept. 5–9), Samsung and LG Electronics will spotlight their latest AI-powered home appliance innovations, aiming to redefine everyday convenience and efficiency.
Samsung will present its “AI Home — Future Living, Now” experience, showcasing bespoke appliances integrated through SmartThings. The company’s ambient AI vision, introduced at Galaxy Unpacked, positions the smartphone as the central hub for connected living—anticipating user needs and streamlining daily routines.
LG Electronics returns with the “AI Appliances Orchestra,” unveiling 25 new high-efficiency products tailored for European homes. Its ThinQ On platform will demonstrate seamless connectivity across devices, emphasizing practical applications of AI in real-life settings.
Both companies are doubling down on the European market amid profitability concerns and rising competition, using IFA as a strategic platform to engage directly with consumers and partners.
Miele is set to redefine culinary spaces with its latest innovation: Next Level Cooking. Leading the showcase is the sleek and sophisticated Downdraft Hood range, designed to elevate both performance and aesthetics in the modern kitchen.
This cutting-edge ventilation system combines powerful, energy-efficient extraction with seamless design. With just a gentle touch of the panel, the hood rises smoothly into position, creating an ideal cooking environment. When not in use, it retracts discreetly into the countertop, preserving a clean and uncluttered workspace.
Adding to its allure is an integrated lighting system that enhances the kitchen’s ambiance—whether you’re in full cooking mode or simply enjoying the space. Users can easily customize the lighting color and brightness via the Miele app, tailoring the atmosphere to suit any mood or moment.
With Next Level Cooking, Miele continues to push the boundaries of innovation, blending functionality, elegance, and smart technology into one seamless experience
Miele new products to be unveiled at IFA 2025. The Triplex HX3 Pro Aqua is a vacuum cleaner that combines a powerful suction power with a wet mop cleaning function. 99.99% dust removal performance, up to 70 minutes of battery durability, and strong cleaning is possible through the Aqua Twister Pro nozzle. Rotating pads and integrated water tanks are applied to quickly and hygienically clean large areas, and even invisible dust can be checked through the 360-degree light strip
WHITEGOODSNOW 