Whirlpool has filed a complaint with U.S. authorities, alleging that Samsung and LG’s American subsidiaries manipulated internal “transfer pricing” to lower tariffs on imported appliances. By undervaluing goods shipped from overseas units, Whirlpool claims the companies reduced their tax burden unfairly.
The complaint was submitted to the White House and U.S. Customs in August, reigniting tensions in a market where Samsung and LG now hold a combined 36% share, compared to Whirlpool’s 20%.
Both Korean firms deny wrongdoing, citing compliance with U.S. tax laws and highlighting their investments in domestic manufacturing.
Whirlpool’s move could influence future tariff policies and intensify scrutiny of multinational pricing strategies.
The Miele Steam Drawer celebrates world premiere at IFA
Miele new Steam Drawer is a compact powerhouse of culinary versatility. Unveiled for the first time at IFA Berlin, this 14 cm high drawer redefines what’s possible in a classic 60 cm kitchen niche. Paired with a 45 cm oven with microwave, it creates a 3-in-1 solution for baking, reheating, and steam cooking.
The benefit: Several dishes can be prepared at the same time using different cooking methods. While a joint of meat is roasting in the oven, vegetables and potatoes are steam cooking in the Steam Drawer beneath. All to perfection.
– Powered by Miele’s proven DualSteam technology – for perfect results, whether crisp vegetables or tender meat
– Over 100 automatic programmes, automatic Menu cooking and Sous-Vide for maximum comfort for everyday use and discerning gourmets
– Uses 30% less energy than a regular Steam oven
– Ideal for compact kitchens and gourmet ambitions alike
Whether you’re preparing vegetables, fish, meat, rice, or reheating small portions – the Steam Drawer delivers perfect results with minimal space and maximum flexibility.
Candy multi wash is a winner
The Candy Multi Wash has won the IFA 2025 Reviewed Award! 🎉 Candy Multi Wash is the most WOW machine you’ve ever seen — featuring three independent drums that let you wash different clothes at the same time, each with its own cycle, temperature, and duration. And with an A-20% energy rating, it’s as efficient as it is innovative.
Vestel Sets Sights on U.S. Expansion with $150M Export Goal by 2028
IFA 2025 in Berlin, Vestel unveiled bold plans to significantly grow its presence in the United States, targeting a threefold increase in exports to reach $150 million by 2028.
Having laid the groundwork since 2019, the Turkish electronics giant has meticulously tailored its product lineup—from dishwashers to refrigerators—to align with American standards in voltage, design, and consumer preferences. This strategic adaptation positions Vestel to compete more aggressively in one of the world’s most demanding markets.
Candy,80 years old and still showing off
Celebrating 80 years of innovation with Candy at IFA Berlin! Step into “Yesterday, Today, Always” — an immersive journey through Candy’s legacy of connected innovation.
🌀 A new era in laundry begins with Candy Multi Wash, featuring three independent drums that let you wash different loads simultaneously, each with its own cycle, temperature, and duration. Also debuting is Candy ProWash 750, equipped with the Air Pro Wash system and Auto-Dose Technology — delivering brilliant results while reducing energy consumption.
💧Meet Candy PureWash — the fastest on the market, thanks to the Wash&Dry cycle of just 35 minutes, with 10% more efficient performance than A-class.
🧊 Discover City Fresco, available in three exclusive colours and designed for diverse space and food preservation needs — offering up to 280L capacity in just 55 cm width.
🔥In the kitchen, Candy introduces Bake 800 with NoPreheat technology, eliminating preheating to save time and energy without compromising quality.
🍞 And for the first time, Candy enters the world of small kitchen appliances with a new collection focused on practicality, flavour, and wellbeing — including air fryers, kettles, toasters, and hand blenders.
Roborock Unveils Sleek New Additions to Its QRevo Lineup
Under the bold theme “Rocking Life, Inside and Out,” Roborock continues to push boundaries in smart home cleaning. While the futuristic Saros Z70—featuring an extendable robotic arm—made headlines earlier this year, the spotlight now shifts to a refined evolution in the QRevo series: the QRevo Curv 2 Pro.
This latest model blends cutting-edge engineering with elegant design. Its docking station sports a distinctive curved dome, housing a powerhouse vacuum capable of delivering up to 25,000 Pa of suction—one of the strongest in its class. The Curv 2 Pro also introduces a lifting chassis, allowing it to seamlessly navigate over thresholds and adjust to varying carpet pile heights with ease.
Slim, smart, and stylish, the QRevo Curv 2 Pro is one of the most compact robot vacuums available today—perfect for homes where performance and aesthetics go hand in hand.
🏆 Miele Crowned Best Brand at IFA 2026: A Legacy of Innovation and Trust
In a dazzling showcase of technological brilliance and consumer-centric design, Miele has once again proven why it stands at the pinnacle of home innovation. At IFA 2026, Europe’s premier tech exhibition, Miele was honored with the prestigious Best Brand Award, reaffirming its reputation as a global leader in premium appliances.
Midea Strengthens UK & Ireland Sales Leadership with Jack Green Appointment
Midea, a global leader in home appliances and white goods, has appointed Jack Green as its new Head of Sales for the UK and Ireland, reinforcing its commitment to regional growth and market expansion.
Green brings over 10 years of senior commercial experience from Whirlpool, where he held leadership roles across sales, marketing, and finance—most recently serving as Commercial Director for Hotpoint and Indesit. His career also includes roles at Next and Nestlé, with a strong track record in both UK and Swiss markets.
🗣️ “Joining Midea in June has been an exciting step,” said Green. “I’ve spent the past few months diving into our product portfolio and identifying growth opportunities. The team here is talented, driven, and aligned in our ambition to expand Midea’s footprint across the UK and Ireland.”
With Green’s appointment, Midea is poised to accelerate its presence in the UK white goods sector, leveraging his expertise to drive sales strategy, retailer partnerships, and brand visibility
Dyson 2025: Reinventing Everyday Tech with Smarter, Sleeker Solutions
Dyson has once again raised the bar in home and personal tech. At the recent IFA Berlin showcase, the brand unveiled a dazzling array of new products—from ultra-slim vacuums to AI-powered robot cleaners and next-gen hair styling tools. Whether you’re chasing cleaner floors, fresher air, or flawless curls, Dyson’s 2025 lineup delivers performance with panache.
🧹 Vacuuming, Reimagined
Dyson PencilVac™
Dubbed the world’s slimmest vacuum, the PencilVac™ is just 38mm in diameter but packs a punch with its Hyperdymium™ 140k motor. It glides effortlessly in all directions—even sideways—and fits under low furniture. With a syringe-style bin ejection system and conical brush bars that prevent tangling, it’s a minimalist’s dream with maximum functionality.
Dyson V16 Piston Animal
This flagship cordless vacuum boasts a 900W motor delivering 315 air watts of suction. It features intelligent suction adjustment, a compression bin that stores up to 30 days of dust, and the Submarine 2.0 wet roller head for dual wet-dry cleaning. It’s built for homes that demand deep cleaning without compromise.
🤖 Smarter Cleaning with AI
Spot+Scrub AI Robot Vacuum
Dyson’s new robotic cleaner uses AI-powered cameras to detect stains, recognize over 200 household objects, and adjust its cleaning pattern until the job is done. It includes a self-cleaning wet roller and a bagless dock, all controllable via the MyDyson app.
💨 Air Purification Gets a Jet-Engine Makeover
Dyson HushJet Purifier Compact
Inspired by aviation, this purifier uses a sculptural nozzle to project high-speed airflow quietly and efficiently. It captures 99.97% of particles as small as 0.3 microns and operates at a whisper-quiet 24dB in sleep mode. With Alexa and Google integration, it’s smart, sleek, and powerful.
💇♀️ Hair Styling, Elevated
Airwrap Coanda 2x
The fourth-generation Airwrap is here, featuring Dyson’s fastest motor yet—the Hyperdymium 2. It offers twice the air pressure, six styling attachments, and app-driven personalization. Designed to deliver salon-quality results with no heat damage, it’s a game-changer for at-home styling.
Supersonic r Hair Dryer
Compact, quiet, and powerful, the Supersonic r uses laminar flow heating and instant cool shots for precision styling. It’s Dyson’s most advanced hair dryer to date.
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✨ Final Thoughts
Dyson’s 2025 lineup isn’t just about upgrades—it’s about rethinking how we interact with our homes and ourselves. From AI-driven cleaning to heat-free styling, these innovations reflect a bold vision of the future. Whether you’re a tech enthusiast or a design lover, Dyson’s new models are worth the buzz.
Haier Joins Liverpool FC as Global Partner
Liverpool FC has teamed up with Haier, the world’s top home appliance brand, in a new global partnership that blends innovation with nostalgia. Haier, known for leading the industry in retail sales for 16 straight years, will use the club’s platforms to spotlight its cutting-edge technology and connect with fans worldwide.
The partnership also marks the return of Candy—Haier’s iconic brand that once graced Liverpool’s shirts from 1988 to 1992—bringing a beloved name back into the spotlig
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