Pacifica has strengthened its position in the UK domestic appliance repair market with the acquisition of the Repaircare business from Screwfix Spares. The deal expands Pacifica’s nationwide service capability, adding additional engineer coverage, customer reach, and operational capacity across key regions.
The move reinforces Pacifica’s strategy of scaling its end‑to‑end repair network at a time when demand for professional appliance servicing continues to rise. Repaircare’s integration is expected to enhance response times, broaden service availability, and support Pacifica’s growing portfolio of manufacturer and retailer partnerships
Category Archives: Trade Distribution
Portway Domestic Appliances Announces New Partnership with Esatto
Portway Domestic Appliances has revealed a new brand partnership that brings the Australian appliance name Esatto into its growing portfolio — a move the distributor describes as feeling “exactly right.”
Esatto, which translates from Italian as “exactly right,” has built its reputation on well‑engineered, durable and sensibly priced appliances. The brand focuses on delivering everyday reliability without unnecessary complexity, positioning itself squarely in the value‑driven segment of the market.
For Portway, the addition of Esatto strengthens its offering to UK retailers seeking affordable, well‑specified appliances backed by a supplier with strong service credentials. While full product details are still to come, the partnership signals Portway’s intention to expand into ranges that balance quality craftsmanship with accessible pricing — a combination increasingly important to independent retailers and volume‑driven channels alike.
The announcement hints at more developments ahead, suggesting that Esatto will play a strategic role in Portway’s next phase of growth. With cost‑conscious consumers continuing to prioritise durability and straightforward functionality, the timing aligns well with current market demand.
WhiteGoodsNow will continue to follow updates as Portway prepares to introduce Esatto’s line‑up to the UK market.
GRF UK debut
GRF is set to make its official UK debut at KBB Birmingham 2026, introducing British audiences to its distinctive vision of premium refrigeration engineered for contemporary, design‑led, and fully bespoke kitchens.
Renowned for its expertise in large-format refrigeration, GRF blends Italian design heritage with advanced engineering and a deep commitment to seamless integration. The result is a product philosophy that treats refrigeration not as a standalone appliance, but as an architectural component that enhances the overall kitchen environment.
Ebac Eyes Stronger Profitability Ahead Despite Dip in 2024 Turnover
British appliance manufacturer Ebac is forecasting improved profitability in the coming years following strategic restructuring, including the closure of one of its production lines.
In newly published financial results for 2024, the County Durham-based company reported a drop in turnover from £17.7 million to £15.9 million. Despite the decline, directors described the year as “another challenging” period and emphasized that decisive actions had been taken to strengthen the business.
Ebac, known for its range of washing machines, dehumidifiers, water coolers, and heat pumps, said the changes are expected to streamline operations and position the company for a more sustainable and profitable future.
Smeg Launches Direct Operations in New Zealand After Longstanding Partnership Ends
Smeg has officially launched its newest regional subsidiary, Smeg New Zealand, marking a significant strategic shift in the brand’s presence across the country. This move follows the closure of long-time distributor Applico and its affiliated retailer Kitchen Things, ending a 40-year partnership that shaped Smeg’s footprint in the New Zealand market.
In August 2025, Smeg confirmed it would take full control of its sales, marketing, and distribution in New Zealand. This transition brings the country in line with Smeg’s global operating model, which emphasizes direct engagement with local markets to strengthen brand consistency and customer service.
Industry Veteran Ryan Lilley to Lead Smeg New Zealand
At the helm of the new subsidiary is Ryan Lilley, a seasoned executive with over two decades of experience in the appliance sector across Australia and New Zealand. Lilley most recently served as General Manager of Retail at Fisher & Paykel New Zealand, a role he held for four years. His career also includes 12 years at Electrolux Australia and three years with Panasonic New Zealand, bringing a wealth of regional insight and leadership to Smeg’s new chapter.
This direct-to-market approach signals Smeg’s commitment to long-term growth and customer-centric innovation in New Zealand, reinforcing its premium positioning in the global appliance landscape.
Waterline Enters Administration as Crown Imperial Shifts Distribution Strategy
UK kitchen& appliances distributor Waterline has officially entered administration, bringing weeks of speculation about the company’s future to a close. The business has now ceased trading, according to multiple staff members. At this time, the identity of the appointed administrator remains unconfirmed.
Despite Waterline’s closure, its sister company Crown Imperial continues to operate independently. Earlier this week, Crown Imperial announced it would no longer rely on Waterline as its exclusive distributor. Instead, the kitchen brand will now supply products directly to retailers, ensuring continuity of service and product availability.
IFA Berlin Secures Its Future
The world’s premier showcase for home appliances and consumer electronics, IFA Berlin, is set to remain a cornerstone of the city’s event landscape for years to come. Organizers, including IFA Management GmbH, GFU Consumer & Home Electronics GmbH, Clarion Events Ltd, and Messe Berlin GmbH, alongside Berlin’s Governing Mayor Kai Wegner and Mayor and Senator for Economics, Energy, and Public Enterprises Franziska Giffey, announced during IFA 2025 that the event’s contract has been extended ahead of schedule, securing its place in Berlin until at least 2034.
IFA CEO Leif Lindner expressed enthusiasm about the decision, stating, “Berlin offers a robust trade fair infrastructure, a vibrant environment, and the allure of a global metropolis. We are thrilled with the confidence shown in us and are confident that IFA Berlin will continue to thrive as a success story.”
This extension underscores Berlin’s position as a hub for innovation and industry, ensuring that IFA will keep drawing global exhibitors and visitors to the city for the next decade. With its dynamic setting and world-class facilities, Berlin remains the perfect stage for IFA’s cutting-edge showcases and industry-defining moments.
Dyson 2025: Reinventing Everyday Tech with Smarter, Sleeker Solutions
Dyson has once again raised the bar in home and personal tech. At the recent IFA Berlin showcase, the brand unveiled a dazzling array of new products—from ultra-slim vacuums to AI-powered robot cleaners and next-gen hair styling tools. Whether you’re chasing cleaner floors, fresher air, or flawless curls, Dyson’s 2025 lineup delivers performance with panache.
🧹 Vacuuming, Reimagined
Dyson PencilVac™
Dubbed the world’s slimmest vacuum, the PencilVac™ is just 38mm in diameter but packs a punch with its Hyperdymium™ 140k motor. It glides effortlessly in all directions—even sideways—and fits under low furniture. With a syringe-style bin ejection system and conical brush bars that prevent tangling, it’s a minimalist’s dream with maximum functionality.
Dyson V16 Piston Animal
This flagship cordless vacuum boasts a 900W motor delivering 315 air watts of suction. It features intelligent suction adjustment, a compression bin that stores up to 30 days of dust, and the Submarine 2.0 wet roller head for dual wet-dry cleaning. It’s built for homes that demand deep cleaning without compromise.
🤖 Smarter Cleaning with AI
Spot+Scrub AI Robot Vacuum
Dyson’s new robotic cleaner uses AI-powered cameras to detect stains, recognize over 200 household objects, and adjust its cleaning pattern until the job is done. It includes a self-cleaning wet roller and a bagless dock, all controllable via the MyDyson app.
💨 Air Purification Gets a Jet-Engine Makeover
Dyson HushJet Purifier Compact
Inspired by aviation, this purifier uses a sculptural nozzle to project high-speed airflow quietly and efficiently. It captures 99.97% of particles as small as 0.3 microns and operates at a whisper-quiet 24dB in sleep mode. With Alexa and Google integration, it’s smart, sleek, and powerful.
💇♀️ Hair Styling, Elevated
Airwrap Coanda 2x
The fourth-generation Airwrap is here, featuring Dyson’s fastest motor yet—the Hyperdymium 2. It offers twice the air pressure, six styling attachments, and app-driven personalization. Designed to deliver salon-quality results with no heat damage, it’s a game-changer for at-home styling.
Supersonic r Hair Dryer
Compact, quiet, and powerful, the Supersonic r uses laminar flow heating and instant cool shots for precision styling. It’s Dyson’s most advanced hair dryer to date.
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✨ Final Thoughts
Dyson’s 2025 lineup isn’t just about upgrades—it’s about rethinking how we interact with our homes and ourselves. From AI-driven cleaning to heat-free styling, these innovations reflect a bold vision of the future. Whether you’re a tech enthusiast or a design lover, Dyson’s new models are worth the buzz.
Waterline Seeks Investment to Fuel Growth Amid Economic Headwinds
Waterline, the UK’s leading supplier of kitchen furniture and appliances to independent retailers, has announced plans to seek external investment to support its future growth.
Over the past year, Waterline has launched several strategic expansions:
– Entered the contracts and electrical retail markets
– Developed proprietary OEM product ranges
– Onboarded industry specialists to drive innovation
These efforts mark a shift toward building a more resilient, forward-looking business. Updates to follow as the investment process unfolds.
IFA 2025: Where Smart Living Meets Sustainable Innovation
Every year, IFA Berlin sets the stage for the future of home appliances—and 2025 was no exception. The show kicked off with a burst of creativity and innovation, spotlighting how manufacturers are pushing boundaries to redefine Smart Living in Smart Sustainable Homes.
🌍 A Showcase of Visionary Brands
During the IFA 2025 media days, industry leaders like Miele, BOSCH (BSH Home Appliances Group), and Electrolux Group unveiled cutting-edge solutions that reflect Europe’s unwavering commitment to both consumer wellbeing and planetary health. Their presentations were more than product launches—they were statements of purpose.
♻️ Sustainability Meets Sophistication
From decarbonisation strategies to energy-saving breakthroughs, manufacturers are investing heavily in technologies that prioritize sustainability without compromising performance. Today’s appliances are designed to deliver:
– Top-tier energy efficiency
– Exceptional safety and comfort
– Impeccable quality and reliability
🤖 AI-Powered Living: Smarter, Simpler, Better
Artificial Intelligence is no longer a futuristic concept—it’s a household reality. At IFA 2025, we saw how AI is transforming everyday routines with:
– Automatic programs that deliver perfect results with minimal effort
– Personalized experiences that adapt to user habits and preferences
– Quiet innovation that enhances lifestyle while maintaining a peaceful home environment
🏡 Compact, Flexible, and Multifunctional
Modern households demand versatility. The latest appliances offer compact, space-saving designs packed with multifunctional features that help consumers:
– Save energy and resources
– Reduce utility costs
– Maximize convenience without sacrificing style
✨ The Future Is Now
IFA 2025 proved that the home appliance industry isn’t just keeping up—it’s leading the way. With a fusion of smart tech, sustainable design, and user-centric innovation, manufacturers are shaping homes that are healthier, more efficient, and beautifully intelligent.
Stay tuned as we continue to explore the trends and technologies transforming the heart of the home.
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