De’ Longhi, record growth in the first 9 months

Net revenues of € 2,149.5 million, up 45.9%

De’ Longhi, a group active in the small household appliance sector dedicated to the world of coffee, cooking, air conditioning and home care, recorded net revenues of 2,149.5 million euros in the first nine months of 2021, up 45.9% (49.2% at constant exchange rates) compared to the same period of 2020. Adjusted Ebitda amounted to € 357 million (314.9 million on a like-for-like basis), up 124.9% and equal to to 16.6% of revenues. Net profit was 243.5 million euros, up 134.2% and equal to 11.3% of revenues.

The CEO of the Massimo Garavaglia Group commented: “The third quarter showed a robust growth trend at a high single digit rate, despite the very challenging comparison with the same quarter last year which had recorded a marked growth of + 26% on 2019. The exceptional results obtained in this macroeconomic scenario were accompanied by the expected acceleration of investments in communication and marketing. For this reason 2021 we believe we can continue to look positively at the evolution of the business, in the face of the growing global difficulties in the distribution and production sectors, and therefore we confirm the objectives and guidance for 2021 previously communicated”.

Investments amounted to 92.5 million euros, an increase of approximately 33.8 million compared to last year. The positive net financial position at 30 September 2021 amounted to 216.1 million euros (451.5 million euros at 30 September 2020). The group recalls that over the last 12 months it has finalized two acquisitions, that of the American Capital Brands in December 2020 and that of the Swiss group Eversys in May 2021, for a total financial commitment of € 463.4 million. For 2021, the Group expects revenue growth at constant exchange rates, at a rate that is in the upper part of the 28% – 33% range and an adjusted EBITDA improvement compared to last year, both in value and percentage. of revenues.

Smeg  brand La Pavoni,

Host, held from 22 to 26 October 2021 in Milan, Smeg took part with the historical brand La Pavoni, acquired by the company in 2019. During the Fair, to welcome customers and visitors, a stand was dedicated to design and tradition, in which history and innovation came together in the models presented to the market.

The protagonist has been the new Diamantina, reinterpreted by Raffaella Mangiarotti and Matteo Bazzicalupo of @deepdesign. Bringing back the first Concorso model of 1956 to its former glory, the machine perfectly embodies the founding values of the historic brand.

Not only novelties, but also an authentic piece of history were presented at the La Pavoni stand: on display the first espresso machine designed and built by Desiderio Pavoni in 1905, L’Ideale, restored by careful restoration. Alongside the domestic models, professional machines were also displayed to guarantee catering professionals innovative solutions like the new version of the automatic Bar T model, designed in collaboration with _blank design studio.

THE CAFE BRAND

The Cafè brand operating under GE Appliances, a Haier company, announced two new products to its portfolio with the release of its Cafè Affetto Automatic Espresso Machine and Cafè Bellissimo Semi-Automatic Espresso Machine. Both appliances embody the brand’s tagline, “Distinct by Design” by adding sophistication to any countertop while also delivering on taste and flavor.

Cafè is focused on espresso in response to consumer interest in a more refined at-home experience, providing options that allow them to entertain with style and ease. «Customization and performance remain top priorities for Cafè users who want a professional coffee drink without having to step inside a coffee shop – said Wayne Davis, senior brand director for Cafè -. With our new espresso machines, we’re offering more options to consumers who want to enjoy unique flavors from home without sacrificing their individual style».

Cafè Affetto coffee machine

Cafè Affetto is an Automatic Espresso Machine that creates custom cups of Espresso, Americano, or Lungo in less than 90 seconds. It pays homage to the home of the espresso with an Italian name meaning “affection,” also features a My Cup setting for custom flavors and a quiet stainless-steel burr grinder with five precise settings.

Cafè Bellissimo coffee machine

The Cafè Bellissimo, instead, is a Semi-Automatic Espresso Machine. Its Italian name means “beautiful,” reflecting the sophisticated design. The model offers the option to customize flavor with an adjustable grinder that offers 15 settings ranging from coarse to fine, and a built-in steam wand that rotates a 180-degree motion for control and convenience.

Brad Pitt stars in De’Longhi’s first international campaign

Brad Pitt stars in De’Longhi’s first international campaign

De’Longhi launches its first international campaign directed by Damien Chazelle and starring Brad Pitt.

“De’Longhi has had extraordinary growth in recent years and the production of coffee machines for home use has played a key role in this growth,” commented CEO Massimo Garavaglia. “We believe that Brad Pitt is the Perfetto ambassador to speak to the world about De’Longhi, reflecting some traits of the De’Longhi spirit: bold and international, yet sophisticated and elegant at the same time.”

Thanks to this campaign, the viewer can enter a “day in the life of Brad Pitt.” From buying your coffee bean mix in the morning to riding around Los Angeles on your motorcycle and stopping at a gas station, these scenes depict a moment we all look forward to: getting home and finally relaxing with a delicious espresso or cappuccino, a moment A perfetto that comes true thanks to the De’Longhi super-automatic coffee machine, as it grinds coffee beans instantly and thanks to its technology transforms it without losing its authenticity into the perfect expression of Italian espresso.

Choosing Brad Pitt for this international campaign involves more than working with a recognized global icon – Pitt is an acclaimed actor and producer, a committed environmental advocate, an art collector, passionate about architecture and design. Above all, it maintains its essence, despite its worldwide fame. A spirit of humility that reflects the De’Longhi brand itself, a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to everyone.

Cimbali Group enters the Home and Small Business segment

The Cimbali Group, with its Faema brand, enters the Home and Small Business segment for the first time, presenting Faemina, its new espresso coffee machine signed by ItalDesign, on the occasion of the Milano Design Week. As highlighted by the company, it is a machine in which aesthetics are not an end in itself. It is a combination of innovation and design to offer a high-level emotional coffee experience. The new coffee machine will be visible at the Faema Flagship Store in Milan (where testimonials and interviews with designers and operators of the sector will also take place) and at other places in and around Milan during the Milano Design Week.

AGA launch SDA

AGA Rangemaster Ltd has launched the Classic Collection, the brand’s second SDA range since branching out into the category with the Breakfast Collection last The new premium range includes a traditional stove-top style kettle, as well as a two-slice and four-slice toaster. The products are available in Matt Black, Matt Cream and Matt Slate Grey to allow consumers to co-ordinate them with Rangemaster’s most popular range cookers.

The 3kW Classic kettle combines timeless design with ‘quick and quiet’ boil technology. For added convenience, it has a 1.7-litre capacity, sturdy cordless 360° swivel base, boil-dry protection and a non-drip, perfect pour spout. Plus, a removable and washable stainless steel filter ensures it is easy to clean.

The co-ordinating Classic two-slice and four-slice toasters have modes such as ‘Defrost’, which quickly thaws slices of bread straight from the freezer, and ‘Bagel’, that toasts one side while warming the other. In addition, a useful lift-and-look feature and cancel button gives consumers the ability to check midway through a toasting cycle.

Positive results for Groupe SEB,

Positive results for Groupe SEB, (includes brands Krups, Moulinex, Rowenta, Tefal)

which reported sales of 3,610 million euro, with a growth 23.9% compared with end-June 2020. The increase includes organic growth of 26.3% (768 million euro), a currency effect of -4.3% (-125 million), and a scope effect of +1.8%. Though the increase is to be compared with a first-half 2020 that was heavily impacted by the spread of the pandemic, it also reflects solid growth relative to first-half 2019, with sales up 8.2%. Drivers of the Groupe performance are both the Consumer business and a significant rebound in Professional sales in the second quarter.

The Consumer business recorded an organic growth of 29.6% in the first six months, against weak 2020 comparatives in all regions. After a brisk start to the year (+39.1% LFL), the Group maintained robust sales momentum in the second quarter (+20.6% LFL), still driven by strong demand for small domestic equipment around the world. In this environment, promotional pressure remained moderate, ensuring a firm price-mix. E-commerce continued to be a powerful growth engine, the reopening of stores having come late in numerous countries.

Thierry De La Tour d’Artaise, Chairman and CEO of Groupe SEB

Groupe SEB posted an excellent first half, – conmented Thierry De la Tour D’Artaise, chairman and CEO of Groupe SEB – with performance even outstripping pre-pandemic levels despite unprecedented external tensions in the supply chain relating to raw materials and components, delays and additional freight costs. These performances were driven by buoyant demand for small domestic equipment and continued strong momentum in e-commerce. In a context of a still unstable global health environment, but given the performance of the first half, we now anticipate for full-year 2021 a growth in reported sales exceeding 10%, along with an operating margin of close to 10