Tag Archives: Velenje

Hisense Europe is officially opening an innovation center in Velenje

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Hisense Europe, the European part of the Chinese technology group Hisense, which also includes Gorenje, is officially opening an innovation center next week in Velenje. The grand opening of the center for research and development in the field of household appliances for the whole of Europe and for kitchen and premium appliances for the global market will take place on Monday. In the invitation to the event, Hisense Europe, which is based in Velenje, wrote that the development of technology and devices within the group will take place in Velenje, regardless of where the production of individual devices will take place and which market they will be intended for.

With the opening of the center, for which they have been preparing for a long time, “Hisense further strengthens the importance of Slovenia as its central European production and development location, which also brings new investments and jobs”, the corporation pointed out.

Hisense Europe has business units in 27 European countries, as well as three production and four research and development centers. In the group, the field of research and development was identified as one of the most important pillars of the company’s development. This is also why they have invested a lot of money for this purpose in recent years – last year there was talk of 50 million euros – and the group has also strengthened the recruitment of technological staff.

In addition to Velenj, the group has so far carried out research and development activities in Slovenia in Ljubljana and Maribor.

Railway line from Trieste to Gorenje plant in Velenje

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Cosco Shipping established a special railway line for container transport from the port of Trieste to Gorenje industrial park in Velenje. «This new line is very important for improving the transport system for our factories in Velenje and for ensuring a stable supply chain – said Hisense Europe President Hanson Han -. As a global brand that is deeply rooted in the European market, Hisense has always set its main goal on providing high quality products and services to European customers. Localized R&D in Europe, as well as our production and sales have always been our long-term strategy to support this goal».

After Hisense acquired the Gorenje brand and its European factories in 2018, its products and services are deeply integrated with Gorenje products and services, which is lead to a further enhanced localization strategy. «We now transport products made here in Europe not only to European markets, but also to markets in Asia, America and other parts of the world, with the help of the Cosco Shipping network, thus meeting market demand and realizing our vision of development» – Hanson Han added.

Hisense manufactures its products from the segments of household appliances, consumer electronics, communications, information technology and others in 29 industrial parks in Asia, Europe, Africa and South America, and exports to more than 160 countries and regions around the world. China Cosco Shipping Group is one of the largest shipping companies in the world, with a fleet of more than 1,400 vessels and a total capacity of more than 112 million dead weight tons. Of this, the container fleet comprises 507 ships with a capacity of 3.04 million containers