Bajaj Electricals will acquire the intellectual property rights of Morphy Richards, including the brand rights for India and neighbouring markets, from Glen Electric, part of Ireland-based Glen Dimplex Group.
Tag Archives: morphy Richards
Morphy Richards Cassini breakfast set
Introducing the Cassini range – the latest innovation from Morphy Richards, designed to elevate your breakfast experience. After nearly two years of development, we’re thrilled to reveal the first new breakfast set in over five years, crafted with precision, style, and functionality in mind. Get ready to start your mornings with a touch of excellence.
Morphy Richard cool launch
Just launched the Air Flex 6” Portable Oscillating USB Fan in White & Grey!
This is a brand new category for Morphy Richards UK , and we’re just getting started. More cool stuff (literally) on the way soon!
Award winner Morphy Richards iron
Morphy Richards UK has been rated as having the best steam irons by Expert Reviews!
As a brand committed to innovation and quality, it’s incredibly rewarding to see our products recognised for their performance and reliability. A huge thank you to our team for their dedication and to our customers for trusting us
Morphy Richards new filter Pro deep fat fryer
Morphy Richards launch new 3L Filter Pro Deep Fat Fryer is a top-tier home deep fat fryer, designed to bring professional-quality frying into your kitchen. The automatic filtration system makes it effortless to drain, clean, store, and reuse cooking oil without any mess. After frying your favourite foods, extend the life of your cooking oil by simply turning the dial to initiate automatic filtration. The cooled oil then passes through a sieve removing any crumbs and into the oil box, where it is prepared for future use. Ensuring a clean process each time.
Cordless Food Vacuum Sealer
Morphy Richards brand-new Cordless Food Vacuum Sealer! No cords, no limits—just fresh food, anytime, anywhere. This is next-level convenience for meal prep and food storage.
Morphy Richards Expands Global Footprint
Morphy Richards embarked on a significant transformation, prioritizing the creation of innovative products that enhance everyday life. A standout achievement this year was the launch of the world’s first certified portable air conditioner, which quickly gained traction on Kickstarter, amassing nearly one million dollars in sales. This revolutionary product captured attention at the IFA exhibition, where it received several prestigious design and innovation awards, piquing the interest of potential partners from Europe, Japan, and South Korea.
Expanding Global Partnerships
In addition to product innovation, Morphy Richards successfully secured exclusive distributor agreements in over ten new countries and regions, including Russia, Poland, Bulgaria, Vietnam, Singapore, and Central America
Morphy Richards Embarks on Global Innovation with World’s First Ductless Portable AC
Morphy Richards is set to launch a groundbreaking new product – the world’s first certified ductless portable air conditioner. Prior to its official launch, this innovative product is already bringing cooling air to athletes in the Paris Olympic Village during the hot summer days.
Morphy Richards is introducing an array of new products in 2024, with the ductless portable air conditioner being a notable highlight. Adhering to their mission of “Innovate for enlightening progress,” Morphy Richards aims to enrich people’s lives with more joy by blending human-centric insights with smart design. The innovative portable air conditioner will make its debut on Kickstarter in early September this year and will also feature at the IFA Tech Show 2024 in Berlin
Morphy Richards Cassini kettle
The Morphy Richards Cassini Jug Kettle was a standout at the Exclusively2024 trade show, captivating attention with its unique design.
**Elegantly crafted**, this 1.7-litre kettle boasts a **hexagonal raised relief pattern** that adds a touch of sophistication. Its **modern curves** and **fashion-forward color combinations** render it not just an appliance, but a statement piece that enhances any kitchen countertop. Designed to coordinate with a **4-slice toaster**, it creates a harmonious look in any culinary space. The kettle’s **ergonomic handle** and **precisely engineered spout** ensure a smooth and spill-free pouring experience. Additionally, the **3kW heating element** guarantees a quick and efficient boil, making it as practical as it is stylish.
Morphy Richards
Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term. In collaboration with globally recognized strategic consulting firm Prophet, Morphy Richards aims to pinpoint its core competence and devote to the best path for sustainable growth. The goal is to allow consumers get a different life experience brought by Morphy Richards products.
Established in 1936, Morphy Richards is a time-honored brand. As a historic British brand, Morphy Richards has a presence in a number of countries across Europe and Asia. Specializing in small household appliances, Morphy Richards has deeply cultivated the kitchen and living appliances sector. The brand upgrade aims to enhance brand influence, steer the direction of product development, and improve performance. As part of this strategic initiative, Morphy Richards is now actively recruiting business partners who share the same growth goals. Organizations and individuals interested in partnering with this time-honored brand are invited to make contact.
“In the post-pandemic world, the most relevant brands speak to consumers’ heads and hearts by offering dependable, consistent, and delightful product innovations and branded experiences. We are honored to partner with Morphy Richards to unlock the next wave of uncommon growth across more and more markets,” said Jolin, Associate Partner of Prophet. A growth and transformation consulting firm that helps leaders unlock uncommon growth, Prophet has 15 offices and over 600 strategists, data analysts, marketers, digital experts, and creatives worldwide, partnering with multiple companies to develop solutions that drive lasting impact and help move society forward.
“We have a truly unique opportunity. In the UK, Morphy Richards has 86% brand recognition which is up there with industry-leading global brands! With the right products and a great team, I am confident that we can re-establish Morphy Richards as the envy of the industry,” said Rob Wileman, Managing Director of Consumer Brands Limited, which has become the official licensee of Morphy Richards in the UK in 2023.
About Morphy Richards
Morphy Richards, a premium and innovative small appliance brand, was established in the UK in 1936. For more than eight decades, Morphy Richards has been committed to infusing smart ideas and quintessential British style into the kitchens and everyday lives of families.
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