Miele has reached a significant milestone at its first U.S. manufacturing facility in Opelika, Alabama: the completion of the 10,000th oven and range, just a little over a year after the site began production.
The Opelika plant is a cornerstone of Miele’s expanding North American strategy. By assembling products closer to the markets it serves, the company is strengthening its ability to support retailers, builders, and consumers with the precision, performance, and craftsmanship long associated with the Miele name.
This achievement highlights the powerful combination of German engineering and U.S.-based assembly—bringing Miele’s renowned quality even closer to homes across the United States, Canada, and Mexico. It also underscores the brand’s ongoing commitment to delivering German‑engineered appliances built on American soil for the North American market
Tag Archives: Miele
Miele Posts Moderate Growth in 2025,
Miele has reported a steady performance for fiscal year 2025, posting €5.16 billion in turnover, a 2.3% increase year‑on‑year, despite what the company described as a challenging and uncertain global environment. The results were presented at Miele’s annual press conference, where the German manufacturer also outlined its strategic direction for 2026.
—
📈 Growth Driven by Kitchens and Commercial Markets
According to the company, the strongest momentum came from two areas:
– Premium kitchen appliances, where demand for high‑end built‑ins continues to hold firm
– Miele Professional, the commercial division, which has now surpassed €1 billion in annual revenue
The Professional segment includes medical, laboratory, and commercial laundry technology—areas where Miele has been expanding aggressively as part of its long‑term diversification strategy.
—
🔍 Key Product Developments in 2025
Miele highlighted several innovations launched over the past year, including:
– M Sense, a connected cookware system designed to integrate with smart cooking platforms
– A new steam drawer, expanding the brand’s premium cooking range
– Updated solutions for medical, laboratory, and laundry applications
– The debut of Miele Dreams, the company’s first move into outdoor cooking
The company also confirmed the completion of the Miele Performance Program, a multi‑year internal initiative aimed at improving efficiency and competitiveness.
—
📊 Company Snapshot: Miele in 2025
– €5.16 billion in global sales
– 19 production sites
– 49 subsidiaries
– 200+ branded stores worldwide
– Around 23,000 employees
These figures underline Miele’s continued scale and global reach, even as the appliance market faces pressure from inflation, supply chain shifts, and changing consumer spending.
—
🔮 What’s Coming in 2026
Looking ahead, Miele says it will continue to prioritise premium innovation and “responsible investment” across global markets. Among the products expected in 2026:
– The company’s first outdoor kitchen, expanding its new outdoor living strategy
– Next‑generation washing machines, positioned as new performance benchmarks
– Further development of M Sense, its intelligent cookware platform
– Expanded use of digitalisation and AI, including
– Smart Food ID, which recognises dishes and adjusts cooking settings
– AI Diagnostics, designed to improve service efficiency and reduce downtime
Miele also reaffirmed its commitment to durability, highlighting its 25‑year motor warranty on washing machines, tumble dryers, and washer‑dryers.
—
🧭 Outlook: “Modest Optimism” for 2026
While the company remains cautious about global economic conditions, its leadership expressed “modest optimism” for the year ahead. The focus, they said, will remain on delivering reliable, long‑lasting products and innovations that improve everyday life—both for households and professional users.
Miele to sell more refurbished appliances
Miele is taking a major step into the circular economy by expanding its refurbished appliance line, starting with German‑built washing machines. Each unit undergoes a full inspection, deep clean, and quality check before being resold with a warranty—effectively giving premium appliances a second debut on the market.
The move highlights how high‑end manufacturing and sustainability can work hand in hand. By extending the lifespan of durable products, Miele taps into rising consumer demand for greener, longer‑lasting appliances across Germany and Europe.
For other brands, the message is clear: there is real commercial potential in rethinking product lifecycles. Whether through refurbishment programmes, strategic partnerships, or new service models, companies can create value from appliances that would otherwise leave circulation. Miele’s example proves that circular innovation doesn’t have to come at the expense of quality—or profitability.
Miele Celebrates International Repair Day with a Digital Twist
In honor of International Repair Day, organized by the Open Repair Alliance, Miele is spotlighting its commitment to long-lasting appliances through smart digital service solutions.
Rather than focusing solely on physical repairs, Miele is empowering users with tools that prevent them. From regular software updates to easy-to-follow video guides, the brand is helping customers extend the life of their appliances and reduce unnecessary service calls.
One standout initiative: networked Miele appliances registered in the company’s app receive essential software updates for a minimum of ten years. It’s all part of Miele’s mission to keep appliances running smoothly, sustainably, and smarter for longer.
Miele W2 Nova Edition Named Product of the Year 2025 by DISQ
Miele has once again raised the bar in home appliance innovation. The Miele W2 Nova Edition has officially been crowned “Product of the Year 2025” in the Household & Living category by the prestigious German Institute for Service Quality (DISQ) — a recognition that celebrates excellence in quality, usability, and forward-thinking design.
🌟 Why the W2 Nova Edition Stands Out
This award-winning washing machine isn’t just another upgrade — it’s a leap forward in laundry care. The standout feature? Miele’s revolutionary InfinityCare honeycomb drum, the first drum designed without ribs. This breakthrough ensures:
– Ultra-gentle fabric care
– Extended garment lifespan
– Reduced wear and tear on delicate textiles
The jury at DISQ praised this innovation as a true milestone in laundry technology, setting new standards for what consumers can expect from premium appliances.
🔍 Innovation Meets Everyday Usability
Beyond the drum, the W2 Nova Edition is packed with smart features that make laundry effortless:
– SmartMatic® technology for automatic load detection
– QuickPowerWash for full performance in under 49 minutes
– SteamCare to freshen and smooth clothes without washing
– ComfortOpen and MotionReact for intuitive, touch-free operation
These features combine to deliver a seamless, efficient, and eco-friendly laundry experience — all wrapped in Miele’s signature design and durability
Cookware that talks. Hobs that listen.
At IFA Berlin, Miele introduced Miele M Sense — a patented system that brings intelligence directly to the cookware and the hob.
We’ve all been there: just a moment’s distraction, the phone rings or the doorbell chimes, and suddenly the milk or pasta water has boiled over or the steak is burnt. With M Sense, we’ve got you covered. ✔️
With up to three integrated sensors, M Sense monitors the cooking process in real time. The hob responds by adjusting the power level automatically. Control happens where it matters most: directly on the cookware, via a sleek touch interface.
For everyday cooking, this means fewer interruptions, greater consistency and the quiet confidence that everything is under control. Whether you’re refining a recipe or sharing a meal with loved ones, Miele M Sense lets you focus on what truly matters.
The Miele Steam Drawer celebrates world premiere at IFA
Miele new Steam Drawer is a compact powerhouse of culinary versatility. Unveiled for the first time at IFA Berlin, this 14 cm high drawer redefines what’s possible in a classic 60 cm kitchen niche. Paired with a 45 cm oven with microwave, it creates a 3-in-1 solution for baking, reheating, and steam cooking.
The benefit: Several dishes can be prepared at the same time using different cooking methods. While a joint of meat is roasting in the oven, vegetables and potatoes are steam cooking in the Steam Drawer beneath. All to perfection.
– Powered by Miele’s proven DualSteam technology – for perfect results, whether crisp vegetables or tender meat
– Over 100 automatic programmes, automatic Menu cooking and Sous-Vide for maximum comfort for everyday use and discerning gourmets
– Uses 30% less energy than a regular Steam oven
– Ideal for compact kitchens and gourmet ambitions alike
Whether you’re preparing vegetables, fish, meat, rice, or reheating small portions – the Steam Drawer delivers perfect results with minimal space and maximum flexibility.
Miele Unveils Modular Outdoor Kitchen at IFA Berlin 2025
IFA Berlin 2025 has once again delivered a wave of innovation, and one standout reveal came from Miele: the brand’s first-ever outdoor kitchen, designed to bring premium performance and sleek modularity to open-air cooking.
Dubbed Dreams, the system is more than just a grill—it’s a fully customizable outdoor culinary setup. With modules that cover everything from grilling and cooking to cooling and storage, Miele’s outdoor kitchen is built to adapt to any space. Whether you’re working with a compact city balcony or a sprawling garden terrace, the layout can be tailored to fit your lifestyle.
🔧 Key Highlights:
– Fire Pro gas grill for high-performance outdoor cooking
– Outdoor fridge—a first for Miele—designed to keep ingredients fresh in any climate
– Modular units that combine seamlessly for personalized configurations
This launch marks Miele’s entry into a new product category, and it’s clearly aimed at design-conscious consumers who want to extend their kitchen experience beyond the walls of their home.
Visitors at IFA can explore the setup in person, and Miele promises more details in the coming weeks. If outdoor entertaining is on your wishlist, this might be the inspiration you’ve been waiting for.
Miele Unveils “Next Level Cooking”
Miele is set to redefine culinary spaces with its latest innovation: Next Level Cooking. Leading the showcase is the sleek and sophisticated Downdraft Hood range, designed to elevate both performance and aesthetics in the modern kitchen.
This cutting-edge ventilation system combines powerful, energy-efficient extraction with seamless design. With just a gentle touch of the panel, the hood rises smoothly into position, creating an ideal cooking environment. When not in use, it retracts discreetly into the countertop, preserving a clean and uncluttered workspace.
Adding to its allure is an integrated lighting system that enhances the kitchen’s ambiance—whether you’re in full cooking mode or simply enjoying the space. Users can easily customize the lighting color and brightness via the Miele app, tailoring the atmosphere to suit any mood or moment.
With Next Level Cooking, Miele continues to push the boundaries of innovation, blending functionality, elegance, and smart technology into one seamless experience
Miele Triplex HX3
Miele new products to be unveiled at IFA 2025.
The Triplex HX3 Pro Aqua is a vacuum cleaner that combines a powerful suction power with a wet mop cleaning function. 99.99% dust removal performance, up to 70 minutes of battery durability, and strong cleaning is possible through the Aqua Twister Pro nozzle. Rotating pads and integrated water tanks are applied to quickly and hygienically clean large areas, and even invisible dust can be checked through the 360-degree light strip
WHITEGOODSNOW 