Tag Archives: LG

LG to Present Spacious yet Sleek InstaView Refrigerator at CES

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LG to Present Spacious yet Sleek InstaView Refrigerator at CES 2023

New Counter-Depth French-Door Fridge Boasts Mirror InstaView™ Panel,
Large Capacity and Four Types of Ice

LG Electronics (LG) is set to unveil the new LG InstaView™ French-Door refrigerator at CES 2023. Helping users create a more stylish kitchen that sits flush with the cabinetry and enjoy an upgraded culinary life, the new counter-depth model offers large capacity and a simple yet elegant built-in design featuring a mirror InstaView panel and unobtrusive pocket handles. It also provides four different types of ice and keeps food fresh for longer with LG’s advanced freshness technologies.

The company’s new, 25.5-cubic feet counter-depth refrigerator offers a generous capacity, despite a nine percent reduction in depth compared to a conventional French-Door model.1 To increase internal storage space, LG redesigned several of the fridge’s core components – slimming-down the cold air duct and the evaporator, while also reducing thickness by applying enhanced insulation. Although its expansive interior provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models,2 the new French-Door can still help to save space in the kitchen thanks to its smaller footprint.

The new model also brings a simple yet sophisticated aesthetic to the kitchen courtesy of LG’s unique mirror-InstaView panel and flat door design. Bordered in sleek stainless steel, the mirror-coated glass of the seamless InstaView panel covers almost the entire right-hand door of the refrigerator. Just by knocking twice on the panel, users can check inside without having to open the door – a time-saving convenience that prevents cold air from escaping and energy from being wasted. The subtle, minimalist beauty and clean, modern lines of LG’s latest InstaView are further enhanced by the discrete pocket handles applied to the fridge’s ‘flat’ doors.

Additionally, the new French-Door refrigerator can create four different types of ice: cubed ice, crushed ice, LG’s exclusive, slow-melting round Craft Ice and the new mini cubed ice. Helping to keep drinks refreshingly cool, LG’s mini cubed ice makes a great addition to juices, sodas or cocktails. With four frozen choices at their disposal, users can select whichever style of ice best suits their need, their drink or the occasion.

Featuring LG’s cutting-edge technologies, the new fridge seals in the freshness of ingredients for longer and helps maintain the hygiene of the built-in water dispenser. The company’s exclusive LinearCooling™ technology reduces temperature fluctuations, enabling the fridge to preserve food at peak freshness for up to seven days.3 Meanwhile, DoorCooling+™ works faster than a conventional cooling system4 to help keep food fresher – and beverages colder – on every shelf. On top of that, LG’s UVnano™ tech maintains the cleanliness of the fridge’s water dispenser, reducing the presence of bacteria on the dispenser’s nozzle by 99.99 percent.5

“LG’s new InstaView French-Door refrigerator makes a superb, stylish addition to any modern kitchen, offering consumers the ultimate in convenience, design and food freshness,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver outstanding customer value and experiences with innovative home solutions leveraging elegant, functional design and our advanced technologies.”

LG organizational changes

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Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio . An expert in his field by him, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R & D and production departments. Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business” , respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.

LG moodup

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MoodUP™ refrigerator by LG is this year the addition to the LG Objet Collection lineup. Featuring colour-changing LED door panels that can be easily controlled with the LG ThinQ app, MoodUP is a very customizable model. «The ultimate fridge for those who enjoy variety and change in their living environment – LG says -, the MoodUP can be ‘refreshed’ with a different color combo whenever the mood takes hold. And for those planning to redecorate their kitchen, the MoodUP can easily match any new décor by changing colours on the app».

‘LG Objet’ concept was launched in 2018, to meet the rising demand for home appliances that can blend in well with each consumer’s decorating style. LG Objet solutions are a premium combination of home appliances and furniture that delivers modern convenience as well as seamless stylistic and spatial integration. LG Objet Collection convertible fridge and freezer become point item with pink color in simple kitchen.

In October 2020, the company presented the LG Objet Collection, that included products with the latest technologies with an aesthetic that harmonizes effortlessly with one’s taste in décor, whatever it may be and however it might change. Offering various combinations of colours and finishes to choose from,

LG and Falconeri, together for the “Perfect Cashmere” operation

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LG Electronics and Falconeri, a brand specializing in the creation of high quality cashmere products, launch the “Perfect Cashmere” operation which will see the two brands together for a joint communication campaign dedicated to garments care. The effectiveness of the combination of technology and precious materials was demonstrated by the tests conducted by Falconeri on the LG AI DD washing machine (model F6WV7105GA) which passed the test, returning clean and soft garments and in perfect condition. LG AI DD washing machines are equipped with Artificial Intelligence that recognizes the degree of softness of the fabrics and chooses the optimal drum movements to reduce damage from rubbing during washing, choosing from over 20,000 possible combinations. Furthermore, the Steam+ technology uses low-temperature steam during the washing phase to sanitize garments without damaging them while ensuring a high level of energy efficiency. The two brands will be involved in numerous joint activities including a special promotion.

LG May closs Russian factory

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The South Korean company for the production of equipment LG may close a plant in the Moscow region (produces refrigerators, washing machines and televisions) and move production to Uzbekistan or Kazakhstan. Told “Kommersant” a source in the household appliances market.

LG is negotiating in Uzbekistan with Artel, which produces Samsung appliances. The company has not been operating a factory in Kazakhstan since 1998.According to experts, it would be more profitable to move production to Uzbekistan. According to one of the sources, part of the top management has already been relocated to Tashkent. Another source says that LG is negotiating with the authorities of Kazakhstan. After the start of a full-scale invasion of Ukraine in f In February, manufacturers of electronics and household appliances began to stop deliveries of products to Russia.

LG suspended deliveries of products to Russia in March.

LG Debuts Home 8 Residential Energy Storage System

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Residential energy storage systems have been a growing opportunity for CE pros, and another big name is providing an attractive option in the category. LG Electronics has introduced the Home 8 residential energy storage system (ESS), a new all-in-one solution that the company says will enable U.S. homeowners to manage energy, provide backup power and reduce dependence on the electric grid.The LG Home 8 ESS was unveiled at the 2022 RE+ (formerly SPI) trade show in Anaheim, Calif., this week, where LG Electronics USA also is demonstrating a LG commercial ESS version for the U.S. market.

CE Pro tabbed the smart energy storage and management category as one of the five top tech opportunities for custom integrators in 2022, based in part because of some bigger names entering the fray.

LG’s Home 8 energy storage system combines an advanced inverter and battery in a single unit that is floor standing, and wall supported to provide an organized, streamlined installation, according to the company. Its 7.5kW inverter/charger provides a total capacity of 14.4kWh of usable on-demand energy and is stackable up to four units, which in combination allows up to 57.6kWh of usable energy.

Customers who do not have a solar PV system and have a Time of Use plan can still use Home 8, LG says. The ESS can be used independently from the grid and can charge during the daytime when electricity prices are lower. Home 8 can then be utilized during peak consumption hours when prices increase. In preparation for potential natural disasters and power outages, Home 8 can store energy in advance for later use.An all-in-one energy storage system manufactured by a global leader in smart home technology
Dependable on-demand energy that assists homeowners in achieving energy independence
Option of LG ThinQ app system management for a truly smart home
Peace of mind that comes with its 5-year 59.8MWh limited parts warranty. When paired with LG ThinQ, the limited warranty may extend to 10 years.

LG launched Styler ShoeCase and ShoeCare

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LG Electronics focuses on the at-home shoe care experience with the introduction of LG Styler ShoeCase and ShoeCare at IFA 2022. Equipped with the TrueSteam technology, LG’s solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles. “As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care”, the company comments. LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. “In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light – LG explains –, the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another”. LG Styler ShoeCare employs the TrueSteam technology to deliver a “refreshing” shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear. Moreover, LG Styler ShoeCare optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it controls the use of TrueSteam to refresh the shoe. The product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels. The solution also boasts the multiple Moving Nozzle, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time. Finally, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. The app lets users remotely control and monitor the Styler ShoeCase and ShoeCare: LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center

LG’s New Refrigerator Ready to Lift People’s Moods at IFA 2022Open share list

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LG Electronics (LG) is set to unveil its groundbreaking MoodUP™ refrigerator with color-changing LED door panels at IFA 2022. Following up the recent launch of LG’s ‘always-evolving’ upgradable appliances, and the introduction of the ultra-elegant LG Objet Collection, the new fridge serves as yet another example of the company’s ability to respond to – and create – new trends in the home appliance space. The unique MoodUP, equipped with LG’s advanced refrigeration and smart technologies for better food freshness and enhanced convenience, also delivers a completely new kitchen experience, allowing users to choose a wide range of vibrant colors to its LED doors and play music via its built-in speaker as per their personal tastes and moods.

With its innovative LED door panels, LG’s MoodUP refrigerator presents unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen. Through the LG ThinQ™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, giving them the ability to change the look of the fridge and their kitchen environment. Users can also customize the panels’ appearance and refresh the mood by applying various, evocative color themes including Season, Place, Mood and Pop. Using the tones and hues of nature, Season represents different times of year, while Mood elicits a feeling of wellbeing through the use of soft, soothing colors.In addition to its stunning, changeable colors, LG’s new refrigerator provides excellent sound via a built-in Bluetooth speaker that can be easily connected to a smartphone, tablet or laptop. Users can match their mood – or the fridge’s current color or theme – with songs from their favorite music streaming apps, or from the Music Collection playlist on the ThinQ app. What’s more, when the speaker is playing audio, the MoodUP’s LED panels can change colors in sync with the music, adding a sense of liveliness and fun to users’ time in the kitchen.

LG’s revolutionary, new fridge also boasts user-friendly features, such as convenient and colorful notifications. When the refrigerator’s door sensor detects that the fridge compartment has been left open for too long, the panel on the door left open blinks repeatedly; letting users know that the door needs closing and helping to prevent cold air loss and unnecessary energy consumption. And when the MoodUP’s motion sensors detect that someone is approaching, both panels blink in welcome. The fridge even makes things easier at night time, its freezer door glowing brighter to help midnight snackers find and open the door.With its LED door panels switched off, the MoodUP refrigerator offers a combination of Lux Gray and Lux White for a more traditional look in the kitchen. The chic, timeless finish harmonizes with any décor and evokes the natural, subtle contrast of different colored stones.

LG’s game-changing, new fridge also applies the company’s own On-Device AI chip for smart home appliances. Integrating advanced AI, the module enables the MoodUP to improve and extend the user experience with features such as upgraded voice recognition and Wi-Fi and Bluetooth connectivity.

“We at LG have always found exciting, new ways to move the customer experience forward and we are proud to do it again with the brand-new MoodUP refrigerator,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Bringing color, music and convenience to the kitchen, and incorporating LG’s cutting-edge technologies and innovative design features, this unique refrigerator demonstrates our continuing commitment to delivering a better life at home.”

Visitors to IFA 2022 (September 2-6) can experience all of LG’s latest innovations, including the MoodUP refrigerator, at the company’s booth in Hall 18, Messe Berlin.

LG to Tease Exclusive PLAYMOBIL Collectibles at IFA 2022

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Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase

LG Electronics (LG) in collaboration with PLAYMOBIL®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.