New standards in laundry care and design
Sustainability as a common thread – with a focus on circularity and AI
Attractive promotional appliances and new colour worlds for the anniversary
“I am delighted to have the opportunity to speak to you in this symbolic year” – with these words, Dr Reinhard Zinkann welcomed around 150 journalists to the IFA kick-off in Berlin. The Managing Partner of the Miele Group presented an initial preview of the Gütersloh-based premium manufacturer’s trade fair innovations and other focal topics. Product highlights include, in particular, the new ‘Nova Edition’ series of washing machines and dryers, which promises, for example, maximum protection of textiles.
“Once a Miele. Always a Miele. 125 Years of Quality” – this is the Miele motto for this year’s IFA. “Like no other company in the industry, Miele stands for quality and longevity”, says Reinhard Zinkann, whose great-grandfather founded the company together with Carl Miele Sr. In its anniversary year, Miele is presenting more than 70 attractively equipped special models from all product ranges in two series of special offers: The “125 Edition” includes a total of 28 attractively equipped models with a price advantage and/or free accessories. The 45 appliances in the “125 Gala Edition” also offer a free warranty extension of 125 weeks.
At the same time, the great-grandson of the company’s co-founder of the same name reaffirms his clear commitment to Germany, where Miele currently operates eight of its 15 plants, with investment commitments for the German plants totalling 500 million euros. According to Zinkann, the same strict quality standards apply in all Miele plants and are implemented and monitored 100 per cent everywhere. “Made by Miele is indivisible”, says Zinkann.
Giving appliances a second life
Another part of Miele’s ‘DNA’ is sustainability – at this IFA with a focus on circularity and the inclusion of AI. “We want to give our appliances a second life and are focussing on the reusability and recycling of appliance components and materials.” The company therefore continues to focus on durable, repair-friendly products and resource-saving production. At IFA, the company is also presenting a concept study for the first Miele product that is made entirely from recycled material and can also be completely recycled.
In the field of AI, the company utilises digital applications throughout the entire life cycle of its products: From AI-supported software in research and development, to AI-based optimisation of product quality in production, to AI-supported Smart Food ID cooking detection. Zinkann gave an example of one of the latest functions of the Miele app, which also contributes to greater sustainability: “With AI Diagnostics, we offer our users self-help in the event of appliance malfunctions and thus save many unnecessary customer service calls.”
Sustainable stand concept reused
As announced in 2022, Miele is reusing the sustainably designed IFA stand with modular structures for the third time at this trade fair. This is in combination with the extensive avoidance of waste, climate-friendly logistics and the use of environmentally friendly cleaning agents. In addition, Miele will also be prominently represented in the IFA ‘Sustainability Zone’ exhibition area this year, where it will present innovative approaches and technologies for the topic of circularity.
Zinkann gave an initial preview of one of the most exciting new products at IFA under the heading “Nova Edition”, which refers to the washing machines and dryers that stand out above all in terms of laundry care and design. “I can’t reveal any more here yet, all the details will follow at IFA.”
Versatile new design options
The two new colour worlds for built-in appliances in the handleless ArtLine range are real eye-catchers. With ‘Pearlbeige’, Miele presents a versatile mix of grey and beige, and with ‘Obsidian black matt’, the premium manufacturer picks up on the trend for matt surface textures. Both colours can be individually and harmoniously integrated – both in a dark overall concept or as an elegant accent in a light environment.
As usual, Miele will be presenting its new products with 270 appliances on a stand area of 3,000 square metres in Premium Hall 2.1. Two-star chef Alexander Herrmann will be providing tasty samples at the stand.
Tag Archives: ifa
IFA Berlin 2024: Celebrating 100 Years of Innovation
The IFA Berlin, the world’s largest consumer electronics and home appliances trade fair, is marking its 100th anniversary from September 6 to 10, 2024. Here are the key highlights:
Event Details:
Venue: Messe Berlin (with IFA Next as the hub for startups) and STATION Berlin (hosting IFA Global Markets).
100Moments Campaign: Starting 100 days before the event, Berlin will come alive with pop-ups, media exhibitions, and exciting activations.
Exhibition: “100 Years – The Exhibition” opens at Bikini Berlin on June 29, 2024, running until August 17.
Themes:
AI and Sustainability: IFA 2024 will focus on cutting-edge AI innovations and sustainable development.
Sector Highlights: Expect the latest in audio, communication, video games, health tech, entertainment, household appliances, mobility, content creation, and home automation.
Join us at IFA Berlin 2024 as we celebrate a century of discovery and innovation!
IFA will remain in Berlin for the time being
After long speculation, the IFA will continue at the Berlin location. The traditional trade fair is said to have signed a ten-year contract with the rights holder gfu and the event company Clarion.
Taurus Group revolutionizes IFA with the new Mycook Next kitchen robot
Taurus Group has presented during the IFA Fair in Berlin one of its most anticipated launches, the new Mycook Next kitchen robot, the new generation of IoT kitchen robots designed entirely by the Taurus Group.
Specifically, the new Mycook model will be produced at the TAG Automotive factory in Terrassa (Barcelona), following the company’s local reindustrialization plan.
The Group acquired TAG Automotive (formerly Nifco Products Spain), at the end of last year, in an operation that was part of the innovation and reindustrialization plan of Grupo Taurus in Europe focused on industry 4.0. The production of the new Mycook represents a further step in its objective to manufacture part of its small electrical appliance products in its local plants, especially the most innovative products, such as the Mycook kitchen robots. “Grupo Taurus is the only company that designs and manufactures this type of product, with high added value and technologically advanced, in Spain”, they point out from the company.
Mycook Next stands out for its large color screen of more than 10”, being the kitchen robot with the largest touch screen on the market, which offers a unique user experience. From the screen you can easily access the 30 culinary functions of Mycook Next, browse its online recipe book of more than 3,000 recipes that are constantly growing, filter recipes by ingredients, allergens. In addition, in each recipe you can view the nutritional content, add the ingredients to the shopping list synchronized with the mobile phone or add it to the weekly menu planner.
Following the latest technological advances, the new Mycook Next can be controlled by voice via Alexa and Google Home and has the patented Mycook induction heating system and integrated scale in the same machine.
As an additional value, Mycook has already become a social network of inspiration for thousands of users. Currently, the Club Mycook community in Spain has 80,000 users, who constantly interact creating new recipes that they share with the Mycook community and that make using the food processor more fun.
During IFA, Taurus Group has announced that Mycook Next will be launched soon in the main markets of Europe: France, Germany, Italy and Portugal.
IFA 2022
IFA Berlin, one of Europe’s biggest consumer electronics trade shows, is ready to do it all live and in-person from September 2-6,Registration for IFA 2022 is now open.https://b2b.ifa-berlin.com/en/exhibitors/application-ifa/
Ifa will come back as a live event in 2022
Ifa 2021 will not take place in September as a physical live event as originally planned. The decision was made after detailed conversations with public health experts and multiple stakeholders. The organization explained that several key global health metrics did not move as fast in the right direction as had been hoped for – from the rapid emergence of new Covid-19 variants, for example in South Asia, to continued uncertainties about the speed of the rollout of vaccination programmes around the world. This in turn is adding uncertainty for the companies that were committed or interested in coming to Berlin, as well as media and visitors. Moreover, Messe Berlin has converted parts of its exhibition area into a vaccination centre and an emergency hospital facility; both are now likely to be required for longer than originally anticipated.
We did not take this decision lightly – said Martin Ecknig, the ceo of Messe Berlin -. Ifa Berlin is arguably the most important event of the year for brands and retailers alike. IFA Berlin connects our industry with trade visitors, media and real consumers like no other event. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel – did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable.
Ifa 2021 will not take place in September as a physical live event as originally planned. The decision was made after detailed conversations with public health experts and multiple stakeholders. The organization explained that several key global health metrics did not move as fast in the right direction as had been hoped for – from the rapid emergence of new Covid-19 variants, for example in South Asia, to continued uncertainties about the speed of the rollout of vaccination programmes around the world. This in turn is adding uncertainty for the companies that were committed or interested in coming to Berlin, as well as media and visitors. Moreover, Messe Berlin has converted parts of its exhibition area into a vaccination centre and an emergency hospital facility; both are now likely to be required for longer than originally anticipated.
«We did not take this decision lightly – said Martin Ecknig, the ceo of Messe Berlin -. Ifa Berlin is arguably the most important event of the year for brands and retailers alike. IFA Berlin connects our industry with trade visitors, media and real consumers like no other event. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel – did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable.
The organisers of Ifa are now working with their partners from industry, trade and media to get everything ready for IFA 2022, which will be held as a full-scale live event at the Berlin exhibition grounds from 2-6 September 2022.
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