Hisense wants to showcase its most advanced and efficient household products, with the intention of respecting the environment. Therefore, it combines the best design, the latest innovation and the greatest efficiency to bring the latest advances to the users and favor the saving of energy consumption.
The company reinvests a significant amount of annual revenue in its 12 R&D centers around the world for the development of more efficient products and capable of leading an increasingly sustainable path. In addition, the company implements in its facilities recycling systems that contribute to the improvement of its profitability and allow the reuse of materials to reduce the environmental impact.
Among Hisense’s contributions to greater energy efficiency, the firm recommends regulating the temperature properly both at home and in the workplace. In this sense, determining the ideal temperature is easier thanks to the integration of wi-fi in models such as Brissa CA70BT01 . It is also important that they work with R-32, a pure refrigerant gas that has a low Atmospheric Heating Potential.
Hisense appliances, such as the WFGS1016VM A +++ washing machine (-20%) or the HS6130W Dishwasher , are committed to an A +++ rating. And the Inverter technology of products such as Brissa CA50XS01 can save energy and extend the life of appliances.
A connected home is a more responsible home, so the new Hisense appliances have ConnectLife, an application capable of offering reminders for the maintenance of registered devices, advice on food preparation and other useful household tricks. In addition, it integrates services and products offered by external partners, such as Alexa, Google or Siri.
Finally, it is essential to avoid bad habits of using appliances. For example, introducing hot foods into the refrigerator means 5% more energy consumption for each degree you need to cool. When cooking, the heat of food must be maintained at all times. A good example is the new Hisense induction hob, such as I6456C . Thanks to the programs it incorporates, you can keep the residual heat and keep the dishes warm and combine different cooking zones to create a single large cooking area.
Hisense, a Chinese conglomerate with global presence, says its Slovenian company Gorenje plays an important role in its plans to grow; the multinational would like to double its revenue from last year’s 17 billion US dollars in five years’ time.
Hisense, Gorenje and Asko took part together to the latest edition of IFA. It was the first time, after the acquisition of Gorenje and Asko by Hisense, that the three brands join in the same booth of the fair. Future-focused on smart home and ConnectLife platform presentation, including advanced digital solutions and services compatible with both connected and non-connected appliances from the Hisense Group (Hisense, Gorenje, Asko brands), were pointed out by the organizer of IFA. Gorenje’s innovative focus is on smart functions for easier use, healthy living and responsible consumption. The brand is also committed to implementation of solutions that enable more flexibility and intuitive operation for a better user experience with daily tasks at home.
Design lines presented by Gorenje this year include Ora ïto and Classico Collection, but the spotlight was on the Simplicity Collection in black or white. Minimalistic design and high-quality materials are paired with meaningful features that adapt to the modern consumers’ needs and habits. The new Simplicity Collection is the embodiment of Gorenje’s Life Simplified motto of having less to consider, fewer buttons to click, less time spent, and peace of mind.
The company also presented its connected washing and drying appliances made in Slovenia: they are a part of the ConnectLife platform that includes advanced digital solutions and services compatible with both connected and non-connected appliances from the Hisense Group (Hisense, Gorenje, Asko brands).
IFA 2019 officially kicked off in Berlin. Hisense Group, the world’s leading home appliance enterprise, presented in an unprecedented scale with three major brands: Hisense, Gorenje and ASKO, and they became the focus of the exhibition.
The technology-leading Hisense Laser TV, well designed Gorenje refrigerator with high-tech applications, and high-end ASKO kitchen appliances are on display at the exhibition. The innovative products of the three brands make Hisense one of the home appliance providers with the most complete categories.
Hisense’s outstanding performance in the European markets has always attracted much attention. Since 2006, Hisense has put forward the strategy of “brand globalization” and maintained a rapid development trend, with a compound annual growth rate of over 20%. The European market is a key area for Hisense’s strategic internationalization layout. After more than ten years of development, Hisense has formed a sales network centered on the German market and expanding to Spain, Italy, the UK, France and other markets. Hisense has also built its Europe R&D center and production base in order to localize products. From January to July 2019, the sales volume of Hisense brand in the European market increased by 19.4% YoY, and the growth in key markets such as Germany and the United Kingdom exceeded 20%.
Meanwhile, Hisense also accelerated its entry into the European market through mergers and acquisitions. In August 2018, Hisense officially completed the acquisition of European appliance giant Gorenje. With a high brand awareness, Gorenje is one of the leading manufacturers of high quality home appliances in Europe. Gorenje owns high-end brands such as ATAG and ASKO, and it has a production base in Europe. With Gorenje, Hisense has established full-scale products and a complete system containing research, production and sales, which accelerated its market development process.
Hisense’s brand awareness has increased significantly in Europe by sponsoring UEFA EURO 2016™ and 2018 FIFA World Cup™. Once again, Hisense is the official partner of UEFA EURO 2020™. As the competition approaches, Hisense is expected to show even stronger growth in Europe.
During the latest edition of CES, recently held in Las Vegas, Gorenje Group participated for the first time, appearing under the auspices of the Hisense Group. The brand central new feature that is already a result of Gorenje’s successful integration into the Hisense Group, is the new ConnectLife platform that will allow communication between connectible products by all Hisense Group companies. At the exhibition, Gorenje Group presented its connectible major domestic appliances made in Slovenia, under its new owner, the Hisense Group. Among them, there are connectible ovens, dishwashers, washing machines and refrigerators that can communicate through the innovative ConnectLife platform both among them and with other Hisense Group appliances and devices. It namely includes advanced digital services and solutions suitable for new connected and non-connected Hisense Group appliances from all product categories. Thus, Gorenje and Hisense presented at the CES tradeshow the first results of combining their experience and integrating the two companies’ know-how, while collaboration on new product development is resulting in an all-around offer of products for the smart home. The ConnectLife platform is also integrated with Gorenje Group’s digital assistants, as well as services and products offered by third-party partners. It is also connected with digital personal assistants such as Alexa, Google, Siri etc. Gorenje will launch the ConnectLife platform and its line of connected appliances in the markets in this year.
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