According to Chinese media outlet Lanjinger News, several individuals claiming to be Hisense employees have taken to social media to allege that Hisense Group is undergoing significant layoffs. Reports suggest that the company’s workforce is being reduced from 110,000 to 80,000, with an estimated layoff rate of 20 to 30 percent. One verified employee of Hisense Home Appliances mentioned that the layoffs would occur in two phases, before and after the Lunar New Year, with an overall reduction of 30 percent.
Lanjinger News contacted multiple Hisense employees, who confirmed awareness of the rumors but were unclear about the specific plans or scale. An employee from Qingdao Hisense Network Technology Co. noted that many employees had already been informed. Another employee suggested that online reports might be exaggerated and that the actual number of layoffs could be lower, although demand and orders this year were significantly weaker compared to previous years.
When Lanjinger News reached out to Hisense Home Appliances Group and Hisense Visual Technology as investors, a representative from Hisense Home Appliances indicated that large-scale layoffs were unlikely but not yet confirmed, advising investors to make their own judgments while noting that the circulating information was inaccurate. A representative from Hisense Visual Technology stated that no related notices had been received.
Attempts to verify the information with Hisense Group’s public relations department went unanswered at the time of publication.
The report also recalled similar rumors from early 2020, when Hisense faced allegations of a large-scale layoff involving 10,000 employees. At that time, the company acknowledged workforce reductions as part of a performance optimization strategy but denied the scale of the layoffs being as high as reported.
Tag Archives: Hisense
Hisense milestone
Hisense, a leading brand in global consumer electronics and home appliances, announced a remarkable milestone with its overseas business revenue surpassing $12.2 billion USD in the fiscal year of 2023. This significant achievement was revealed at the Group’s 55th-anniversary celebrations, at which the company also unveiled its ambitious future goals.
Over the past five years, Hisense has significantly expanded its global footprint and achieved breakthroughs in technological foundation. The company’s acquisition of SanDen Corporation and development of AI picture quality chips were catalysts for growth, enabling Hisense to enter new markets and enhance its technological capabilities. As a result, Hisense’s overseas revenue has more than doubled since 2019, while in 2023 Hisense Group’s revenue surpassed $28.7 billion USD.
At the celebration event, Hisense Group Chairman, Mr. Jia Shaoqian, delivered the speech “Faithful as in the Beginning, Creating the Future”, introducing future goals, including becoming a high-quality development model by leveraging industrial clusters; transitioning towards green and low-carbon operations; expanding its global reach through transformation from China-centric to a truly global management model; and establishing a world-class enterprise and global brand.
“We continue to strengthen our core competitiveness in technology and products, leverage strong appeal in cross-cultural integration, and enhance global competitiveness in building a brand matrix,” emphasized Mr. Jia. “Hisense will persist in developing our own brands, aiming for the high-end market in resolutely striving to become world-class!”
With a focus on innovation, Hisense has dedicated approximately 5% of its annual revenue to R&D, with 30% of that investment directed towards pre-research. By prioritizing user needs and customer satisfaction, Hisense ensures that its products and technologies serve users and create value.
Hisense has established a strong global presence with 36 industrial parks and production bases, 30 R&D centers, and 64 overseas offices, forming a “5+1” network covering Europe, the Americas, ASEAN, the Middle East, Africa, and China. To drive growth, Hisense is accelerating its manufacturing footprint globally. In Africa, the company is establishing new production facilities, while in ASEAN and Latin America, Hisense is increasing localizing production and research capabilities. This strategic expansion will enable Hisense to better serve customers and strengthen its global competitive position.
Hisense becomes first sponsor for FIFA’s Club World Cup
Chinese electronics manufacturer Hisense has signed on as the first official partner for next year’s FIFA Club World Cup, global soccer’s governing body said on Wednesday.
Hisense Doubles Foreign Revenue to $12.2 Billion in 4 Years
The brand now boasts 36 production bases, 30 research and development centers, and 64 offices outside China.
Hisense’s overseas business revenue is set to surpass $12.2 billion for the fiscal year 2023-2024, doubling the figure from four years ago. This remarkable achievement was announced during the Group’s 55th anniversary celebrations, where the company also outlined its ambitious future plans.
Over the past five years, Hisense has significantly expanded its global footprint and achieved notable technological advancements. Key factors driving this growth include the acquisition of SanDen Corporation and the development of AI-based image quality chips. These initiatives have enabled Hisense to penetrate new markets and enhance its technological capabilities. Consequently, Hisense’s overseas revenue has more than doubled since 2019, and the Group’s total revenue is projected to exceed $28.7 billion in 2023
Gorenje to close components plant
Gorenje, part of China’s Hisense Group, said on Tuesday it is closing the components production plant in Rogatec, eastern Slovenia, as it is no longer competitive.The Gorenje plant in Rogatec, where components for refrigerators and freezers are manufactured, will be closed at the end of August 2025, and production will be greatly reduced at the end of this year,” Mateja Celin, a corporate communications officer with Gorenje, said in a statement to SeeNews.
The production of refrigerators and freezers, the components for which are made in Rogatec, has been taking place in Valjevo in Serbia for years now, Celin explained.
Hisense profit jump
Hisense Home Appliance’s profit rose 34.6% to 2.02 billion yuan in the first half of this year, propelled by the company’s rapid overseas growth
Hisense Showcases Innovative Solutions at IFA 2024
Hisense, a global leader in home appliances and consumer electronics, unveiled its innovative smart home solutions at IFA 2024 Hisense demonstrated its latest smart home appliances and the ConnectLife app, designed to seamlessly connect appliances and real-life scenarios to redefine how users interact with their homes. The theme for this year’s exhibition, “The Scenario-driven Future of Tech,” was brought to life through three key smart scenarios: Smart Laundry, Smart Kitchen, and Smart Air Care Each experience is developed through Hisense’s scenario-driven research and development approach that prioritises real user needs:
Smart Laundry simplifies garment care with automated adjusting and remote monitoring.
Smart Kitchen streamlines cooking with connected appliances that personalise meal prep.
Smart Air Care ensures a healthier living environment by intelligently adjusting air quality
The Hisense Refrigerator PureFlat Smart Series exemplifies the premium smart kitchen experience enabled by ConnectLife. Equipped with a 21-inch TFT touchscreen, this refrigerator offers a wealth of features. The AI Recipe feature leverages food inventory tracking to suggest personalised recipes based on available ingredients and their expiration dates. Serving as a home appliance control center, the ConnectLife Hub refrigerator allows you to adjust temperature settings remotely through the ConnectLife app. Additionally, its AI Eco feature enables you to activate energy-saving mode on your device with a simple touch. With dual-tech cooling system, a My Fresh Choice compartment, and an on-door ice and water dispenser, this refrigerator delivers efficient temperature control, flexible storage options, and convenient access to cold beverages.
The Hisense Series 7i washing machines offer a superior laundry experience with a suite of smart features. The iPlay™ Intelligent Display provides a user-friendly interface, while the iJet™ three-channel spray system ensures a thorough wash. The compact iFit™ feature allows for easy integration into cabinets, optimising space. AI-powered capabilities enhance performance with AI Super Wash, which intelligently adjusts washing parameters based on load weight, material type, water level, hardness, and turbidity. The AI Super Dry program in the Series 7i tumble dryer delivers precise drying with 3D Humidity Sensor for accurate moisture detection
The Hisense’s Hi8 Series Oven offers a range of cooking functions, including air-frying, fast preheating, and pizza mode. Its large capacity and cool-touch doors make it easy to cook with and also clean. The VisonPlus Screen provides a user-friendly interface for exploring cooking programs and settings. Cleaning is made simple with features including Steam Clean Pro, Pyrolytic Self Clean, and Removable Door&Glass. The Hisense Hi 9 Series Oven is a premium model that offers advanced features such as AI-powered InCamera Technology for intelligent baking, Auto Door Opening & Auto Lock. Its larger TFT screen provides a user-friendly interface for exploring over 140 pre-programmed recipes and cooking settings. With ConnectLife integration, the Hi 9 delivers a convenient and efficient cooking experience.
Hisense presents its global strategy
Hisense’s overseas revenue has more than quadrupled from $3.5 billion to $12 billion since 2016, Chairman Fisher Yu said
Hisense unveiled its ambitious growth plans at the Partner Conference in Berlin, held on the eve of the Euro 2024™ finals. Fisher Yu, President of Hisense Group , gave a keynote address titled “Beyond Champion, Beyond Glory” to discuss the latest updates on Hisense’s brand enhancement strategy, new product lineup, and user-centric services. Fisher Yu also discussed future plans for optimizing its industrial structure and the brand’s commitment to continued global expansion during his presentation his keynote address, Yu emphasized Hisense’s commitment to developing new features and products based on customer feedback to ensure continued growth in the global market. The company is also working to create smart home experiences with appliances that go beyond individual products and features by more comprehensively considering user use cases through product planning, R&D, and marketing, as well as focusing on platform compatibility and integration options, connectivity, security, and AI, to create smarter products that anticipate and exceed user needs.Committed to global expansion, Hisense is strengthening six local operation centers to support future growth. Building on its existing strong network of 26 R&D centers, 34 industrial parks and manufacturing bases, Hisense’s “Think Global, Act Local” approach leverages local talent and strengthens local R&D, manufacturing and supply chains. This enables Hisense to meet specific local needs with tailored products through global R&D investments.
Hisense launches 7S Smart Laundry Washer & Dryer
Hisense launches 7S Smart Laundry Washer & Dryer
admin April 26, 2024
Hisense has announced the launch of the 7S Smart Laundry Washer & Dryer in the MENA region today. This innovative appliance is designed to elevate laundry care, offering exceptional performance, cutting-edge features, and unparalleled consumer convenience.
Hisense is committed to developing smart and reliable appliances that meet the ever-evolving needs of consumers regionally. The 7S Smart Laundry Washer & Dryer embodies this commitment, providing a seamless blend of advanced technology, superior quality, and sustainable practices.
Unmatched Smart Features
Effortless Control with Connect Life: The intuitive Connect Life mobile application empowers users to control their laundry from anywhere. Through their mobile device, they can monitor cycles and receive notifications, unlocking a world of convenience.
Smart Dosing Eliminates Guesswork: Customers can say goodbye to measuring detergent for single loads. Series 7 Washers can store up to 24 loads of detergent and softener (about a month’s worth of washing.) The smart auto-dosing feature intelligently dispenses the precise amount of detergent and softener based on the weight of the garments, ensuring optimal cleaning and reducing waste.
Experience consistent, flawless drying with AI Dry. By detecting humidity and temperature, the dryer will match the ideal drying program and temperature for each load. Sensors ensure the dryer stops automatically when the laundry is dry, preventing damage and shrinking of garments.
Inverter Technology: Experience the Difference: Hisense’s advanced inverter technology delivers exceptional reliability and energy efficiency, making the 7S a smart choice for budgeting and the environment.
Hygiene Guard & Steam: Clean Clothes, Peace of Mind: Users can harness the power of steam to keep clothes hygienically clean and free from allergens. The Hygiene Guard feature provides a superior level of cleanliness, offering peace of mind for families
Hisense’s new smart built-in dishwasher
Hisense launch new dishwasher at CES .The smart built-in dishwasher is equipped with the Autodose & Autodry functions. Users can load the dishes, select a cleaning program, and have detergent automatically added to the dishes in the precise quantity required for each wash. The auto-dosing compartment will store up to a month’s worth of detergent, eliminating the need for daily measuring. The dishwasher’s large capacity and flexible loading options can accommodate up to 15 place settings, allowing consumers to fit more dishes, plates, cups and utensils in a single run. And thanks to Hisense’s own inverter technology, noise level when running is kept to 40 dBA. Once the cleaning cycle is complete, the Autodry function opens the dishwasher door automatically to expel the steam.
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