Whirlpool Corporation is reducing its workforce by approximately 650 employees at its Amana, Iowa operations, effective June 1, 2025.
The company said the move is driven by shifting consumer demand, not by external pressures like tariffs or regulatory changes.
Affected employees work in specific production teams, though Whirlpool has not detailed which lines or departments will be impacted.
Increased turnover in growth markets key to BSH’s success
In the growth market of the Region North America (USA/Canada), BSH increased its turnover by just under 3% and gained market share. The positive year-over-year performance is primarily attributable to the expansion of the portfolio to include products that are tailored to the local market, allowing BSH to reinforce its presence in the region and enhance its competitiveness.
Turnover in the Region Europe recorded a slight decline of -2%. The home market of Germany was also affected by the market-related decline. Here we countered the market trend and gained market share in the important built-in business. Turnover growth was also reported in countries such as the Netherlands, Austria, and the UK.
The Region Greater China recorded a moderate drop in turnover of -4.5% due to negative exchange rate effects and the significant weakening of the Chinese economy and consumer climate. Nevertheless, BSH remains the biggest non-Chinese home appliance manufacturer in China by far and is defending its strong market position.
The main success factor was strong turnover growth of almost 14% in the Region Emerging Markets, which includes Eastern Europe, the Middle East, and the African continent. BSH generated significant growth in particular in Türkiye, the Middle East, Africa, and India.
Targeted investments with a view to actively shaping key markets
BSH has not only succeeded in generating momentum in key markets, but also in actively shaping them. This has been achieved thanks to an in-depth understanding of local consumer needs and through targeted investments in brand image, innovation, and local presence, also in the important growth markets of North America and Asia.
Thus, BSH continues to expand its network of Experience and Design Centers under the Bosch, Gaggenau and Thermador brands in the North American market. Following the opening of locations in Miami and Houston in 2024, additional centers will soon follow in Washington D.C. and Beverly Hills. BSH is thereby strengthening its market presence and continuing to invest in brand awareness.
In China, BSH celebrated the 30th anniversary of its market entry, setting strong accents with the opening of a global Research and Development Center and a Talent Center in Nanjing in June 2024. These centers promote innovation at a global level, investing in highly qualified experts and strengthening BSH’s market presence. At the same time, they underscore the technology leadership of BSH in the home appliance industry
Marks Electrical reports record sales
Marks Electrical reported record sales in its annual pre close trading update ahead of its full year results, as it experienced a “period of significant strategic change and progress”.
The appliance specialist, which saw its profit halve in November, pulled in full-year revenues of £117.2m for the 12 months ended 31 March, up 2.6% year-on-year
BSH increases turnover to 15.3 billion euros in 2024
BSH Hausgeräte GmbH achieved a turnover of 15.3 billion euros in fiscal year 2024 and recorded a year-over-year growth of 3%, 7.5% after adjustment for exchange rate effects. Europe’s leading home appliance manufacturer thus successfully held its own in a challenging market environment, thanks especially to positive developments in the growth markets of North America and the Emerging Markets. “Our strength lies in the combination of strong brands, outstanding product experiences, pioneering innovations, and reliable quality. It is precisely this that delights our consumers – and it forms the basis for our long-term success,” emphasizes CEO Dr. Matthias Metz
Blueair Purify and Humidify
The 2-in-1 Purify and Humidify has been recognized with the Red Dot Award: Product Design 2025!
The Red Dot Design Award is one of the most prestigious design competitions in the world, honoring products that stand out for their exceptional design quality. Since 1955, it has recognized products that stand out for their exceptionally high design quality.
Intentionally designed and highly intuitive, the 2-in-1 Purify and Humidify is an all-in-one air wellness solution that seamlessly combines purification and humidification to create a cleaner, healthier indoor environment
Prestigious award for Miele Switzerland
- Miele Switzerland once again receives the “Most Trusted Brand” award from Reader’s Digest and the market research institute Dialego
- The seal recognizes companies that excel in the areas of quality, innovation and customer satisfaction For the ninth consecutive year, the leading manufacturer of premium household appliances has been honored as “Most Trusted Brand.” The seal, awarded by Reader’s Digest and the market research institute Dialego, recognizes companies that excel in quality, innovation, and customer satisfaction.
“This award means a great deal to us,” says Rico Fallegger, Managing Director of Miele Switzerland, about the premium home appliance manufacturer’s success. “It shows us that we’re still on the right track – committed, cross-divisional, and above all, sustainable.” The renewed title of “Most Trusted Brand” demonstrates the consistency that has distinguished the family-owned company for over 125 years. Miele’s goal is to continue exceeding customer expectations in the future. “Excellence, sustainability, quality, and customer satisfaction are particularly important to us. We want to continue setting standards in these areas,” says Fallegger.
Applitech Show
Applitech Show, the first professional event in Europe dedicated to the 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝗼𝗳 𝗮𝗽𝗽𝗹𝗶𝗮𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗳𝗿𝗼𝗺 𝟱 𝘁𝗼 𝟳 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 will bring together to 𝗕𝗼𝗹𝗼𝗴𝗻𝗮 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗿𝗲 (Italy) key players from the sector, while highlighting the latest technological innovations in materials and services.
Leading companies from the entire production supply chain are already confirming their participation!
👉 Discover who they are in our Official Exhibitors List:
New Bertazzoni induction hobs, with Metal Frames
Attention to detail, colors and finishes are key elements in Bertazzoni products. This not only allows the brand to offer solutions with a refined design but also to offer appliances that can be customized according to the user’s taste. On the occasion of Design Week 2025, the company is launching new induction hobs, including those with Metal Frames. They are frames available in 78 cm and 90 cm options. The end users can choose between different finishes (gold, carbon and stainless steel) and these variations allow them to find the solution that best suits their style and decor. They also guarantee aesthetic continuity with other Bertazzoni appliances.Bertazzoni has expanded its induction hob range with new Premium (60, 78, 90 cm) and Super Premium (78, 90 cm) models, offering advanced design and technology that enhance their existing lineup. These hobs feature minimalist aesthetics with hidden controls that disappear when off, ensuring a seamless integration into modern kitchens. User-friendly controls, especially the 7” full-color TFT display on select models, provide intuitive power adjustment and real-time heat monitoring.
Key features include Bertazzoni Assistant, a smart system with five automatic cooking programs: Keep Warm, Boil Water (with auto shut-off and water level alert for steaming), Steam Cooking, Pasta Cooking (managing temperature and timing), and Frying (maintaining optimal oil temperature). Additional technologies like Automatic Pan Recognition and Pot Transfer simplify cooking. Safety features include a safety lock, Pause & Resume mode, and an end-of-cooking timer.
Furthermore, Half-Bridge technology ensures even heat distribution for low-temperature cooking, while the 3.7 kW Boost function allows for rapid boiling. A low power mode (0.3 kW) maintains stable temperatures for extended cooking.
IFA 2025
From September 5 to 9, 2025, Berlin will host the highly anticipated Internationale Funkausstellung (IFA), a legendary trade show spotlighting cutting-edge consumer electronics and home technologies. Celebrating nearly a century of groundbreaking innovation, IFA is transforming itself with a bold new visual identity and strategic direction. Guided by the slogan “Imagine the Future,” this year’s event promises a fully immersive experience, placing visitors at the heart of innovation and creativity.
As a global stage for pioneering technological trends, IFA continues to inspire both professionals and consumers alike. Berlin, a city synonymous with forward-thinking and progress, serves as the perfect backdrop for this unique journey into the future of tech. “IFA 2025 is more than just an exhibition; it’s a dynamic platform where leading brands, start-ups, and industry visionaries can engage directly with consumers. Our mission is to reinforce IFA’s reputation as an essential event in the tech industry and champion revolutionary ideas,” said Leif Lindner, CEO of IFA Berlin.
The Washing Machine Project
Next Generation Divya Washing Machine!
Built from real feedback & designed to make life easier with these new features:
🧼 Built-in scrubber
🚿 50% faster drainage
💪 Tougher wheels
🌀 Wider lid
From homes to hospitals, this is what we call human-centric innovation.
The team at Washing machine project have been working so hard on this design of the Divya Manual Washing Machine and it’s amazing to see how far they come.
Soon these machines will be out into the field with thousands of people where they are needed most
WHITEGOODSNOW 