Tag Archives: Blueair

Blueair Opens New Shunde Office, Strengthening Its China-Based Innovation Hub

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Blueair has marked a major milestone in its global air‑wellness strategy with the official opening of its new office in Shunde, China — a move designed to tighten collaboration across R&D, production, and supply chain teams right at the heart of one of the world’s most advanced home‑appliance manufacturing clusters. A Strategic Expansion in a Global Innovation NetworkThe Shunde office sits within a region known for its world‑class smart‑appliance ecosystem, giving Blueair direct access to mature supply chains, engineering talent, and rapid‑iteration manufacturing capabilities. This location strengthens the brand’s three‑hub innovation model spanning Sweden, Shanghai, and now Shunde — a structure designed to accelerate product development and bring new air‑wellness technologies to market faster. Blueair leaders emphasised that the Shunde site will play a critical role in engineering execution and fast prototyping, complementing the advanced research and design work carried out in Sweden and Shanghai. Together, the three centres will support the brand’s push into next‑generation purification, smart air‑management systems, and emerging categories such as humidification and air circulation. Strengthening Collaboration at the Source by positioning teams closer to manufacturing partners and certification bodies, Blueair aims to streamline development cycles and enhance product quality. Representatives from SGS, CVC, Intertek, and UL Solutions attended the opening ceremony — signalling strong alignment between Blueair and key testing and compliance organisations. The new office also reinforces Blueair’s long‑term commitment to the Chinese market, where engineering capability, supply‑chain maturity, and innovation velocity continue to shape the global appliance landscape.A Milestone Year for BlueairThe Shunde opening coincides with Blueair’s 30th anniversary.

Blueair coolDrift

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Blueair introduced their latest innovation: CoolDrift™, the new air circulator fan designed with sleep science in mind for the ultimate restful experience.

Combining exceptional cooling performance with one of the quietest fan experiences on the market, CoolDrift is the only tabletop fan with science-backed Smart Modes, developed in collaboration with our wellness expert to help you fall asleep faster, stay asleep longer, and wake up feeling refreshed.

Nature Meets Science: Blueair Introduces the World’s First Wool Air Purifier Filter

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In the home appliance and white goods industry, innovation is usually measured by smart connectivity, sleek finishes, or energy ratings. But every so often, a breakthrough comes along that fundamentally changes the materials we use inside our homes.
Swedish air purification giant Blueair has done just that, unveiling the world’s first wool air purifier filter: the EcoLast™ Filter.
This launch represents a major milestone in sustainable home wellness technology, proving that premium performance and responsible engineering can go hand in hand.
The Genesis of EcoLast™
The development of the EcoLast™ Filter began with a straightforward but challenging question: Can we design an air filter that is significantly better for the planet without losing an ounce of purification power?
Answering this required looking beyond traditional synthetic materials. Blueair embarked on a intensive two-year collaboration with Lanaco, a New Zealand-based wool technology pioneer. The result of their joint expertise is a filter made from authentic wool and 100% USDA Certified Biobased materials.
High Performance, Low Footprint
Air purifiers are essential white goods for modern, health-conscious homes, but their synthetic filters traditionally contribute to plastic waste. The EcoLast™ Filter shifts the paradigm by combining natural fibers with high-efficiency filtration:
* Exceptional Lifespan: While standard filters often require frequent replacing, the EcoLast™ Filter is built to last, boasting an impressive 18-month lifetime.
* Uncompromised Filtration: It captures 99.97% of airborne particles, effectively trapping common household allergens such as dust, pollen, pet dander, and mold spores.
* Biobased Material: By utilizing Lanaco’s specialized wool technology, the filter replaces fossil-fuel-based synthetics with a highly sustainable, renewable resource.
A New Standard for Eco-Friendly Appliances
As a Certified B Corp, Blueair’s latest product launch is more than just a new accessory—it is a glimpse into the future of sustainable home appliances. By integrating biodegradable and biobased elements into high-wear components like filters, Blueair is setting a new benchmark for how white goods brands can reduce their environmental impact.
For consumers looking to improve their indoor air quality while minimizing their ecological footprint, the EcoLast™ Filter represents a perfect harmony of nature and cutting-edge science.
Keep an eye on White Goods Now for more updates, hands-on reviews, and the latest innovations in home wellness technology.

Blueair Purify and Humidify

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The 2-in-1 Purify and Humidify has been recognized with the Red Dot Award: Product Design 2025!

The Red Dot Design Award is one of the most prestigious design competitions in the world, honoring products that stand out for their exceptional design quality. Since 1955, it has recognized products that stand out for their exceptionally high design quality.

Intentionally designed and highly intuitive, the 2-in-1 Purify and Humidify is an all-in-one air wellness solution that seamlessly combines purification and humidification to create a cleaner, healthier indoor environment

Blueair and Lanaco Pioneer First Electrostatic Wool Filter in Air Purifiers

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Blueair takes another step forward in its mission of clean air for the next generation by announcing a groundbreaking partnership with Lanaco, a New Zealand-based wool filter company. Together, they have embarked on the industry’s first initiative to develop a range of high-performance electrostatic wool and plant fiber-based filters.

initiative focused on air wellness —a crucial issue as indoor air can be up to 5X more polluted than outdoor air—aligns with Blueair’s history of innovation, and vision of bringing the purity of the pristine Swedish archipelago air into homes.

“Partnering with Lanaco to produce the industry’s first natural wool and plant-based fiber filter, derived from nature, is not just a milestone for Blueair, but a transformative moment for the air purifier industry,” said Andy Lu, CEO of Blueair. ” With Lanaco’s innovative New Zealand wool filter technology we’re ushering in a new direction of performance. Lanaco’s filter has been ten years in the making, starting with a bespoke wool breeding program Astino® through to today’s sophisticated result, which has been refined and tested in challenging environments including space exploration.”

Blueair has led the industry with product innovations, technology and using materials that are made to last. The company is known for its proprietary HEPASilent dual filtration technology which captures 99.97% of particles as small as 0.1 microns1 in size and delivers more clean air faster2, while using less noise3 than HEPA filtration alone all while using lower energy4. And just last month, the company launched its Classic Pro unit, made with durable steel and HINS PureTM lighting technology that neutralizes germs via a violet light inside the unit.