At this year’s IFA, the Frio Group made a powerful statement with its portfolio of brands—La Sommelière, Avintage, Climadiff, Provintech, Avintage sur mesure, and Frigelux—showcasing a wave of innovations that push the boundaries of refrigeration and smart technology. Among the highlights: the debut of specialized cheese and vegetable cellars, and a major leap forward in AI integration within the Vinotag app, reinforcing Frio’s edge in a competitive global market.
🌍 A Global Vision Backed by Results
With decades of presence at IFA, Frio Group continues to evolve, blending tradition with cutting-edge innovation. Already a household name in France, the company is rapidly expanding its international footprint. “We’ve reached breakeven this year, with exports now accounting for 50% of our turnover,” shared President Didier Grychta. “We’re seeing strong momentum in the U.S., South America, and South Korea.”
The first half of 2025 saw a 15-point growth surge, driven by standout performances both domestically and abroad. In France, La Sommelière is gaining traction in the freestanding segment, while Climadiff and Avintage are making waves in the built-in category—especially with the Platinum range, which is resonating with kitchen designers. Frigelux’s new built-in refrigerator line is also proving to be a hit.
🧀 Avintage Expands Its Horizons
Located in Hall 6.1, Frio’s expansive booth spotlighted fresh innovations across all its brands, with Avintage leading the charge. Responding to market demand, the brand introduced new formats in its Platinum range, including 75 cm tall units and a 98 cm niche—perfectly aligned with standard oven and microwave dimensions.
But the real breakthrough? Avintage is venturing beyond wine. The brand now offers dedicated cellars for cheese and vegetables—two categories often underserved by traditional refrigeration. “Wine isn’t the only product that requires careful preservation,” noted Marketing Director Pierre-Jean Landelle. “Cheese and vegetables have unique needs that standard fridges simply don’t meet.”
President Grychta added, “The wine-cheese pairing was a natural evolution. Our cheese cellar mimics a maturing environment, keeping products at tasting temperature. The vegetable cellar, which doesn’t exist on the market today, offers a genuine solution for consumers.” These new cellars feature customizable temperature and humidity settings, with the vegetable model reaching over 90% humidity. Launch is slated for early 2026.
🤖 Vinotag Gets Smarter with AI
Frio Group is also transforming the digital experience with its Vinotag app. Originally designed to help users catalogue their wine collections, the app now features conversational AI for a more personalized experience.
“Say I’m having Indian food tonight—I can ask the app to recommend the best bottle from my cellar,” explained Landelle during a demo. “It can also tell me which bottle to drink first based on peak aging, or suggest additions to my collection based on what I already own.”
This AI-driven functionality turns Vinotag into a smart sommelier, offering tailored insights and recommendations that adapt to each user’s preferences and inventory. It’s a leap forward in digital wine management, making the app more intuitive and versatile than ever.
Smeg Publishes 2024 ESG Report, Underscoring Global Commitment to Responsible Business
In a move that reinforces its reputation as one of the appliance industry’s most forward-thinking brands, Smeg has released its latest Environmental, Social, Economic, and Governance (ESG) report for the year ending 2024. The document, published this week, offers a detailed look at how the Italian manufacturer is aligning its global operations with sustainability and ethical business practices.
From its iconic retro refrigerators to cutting-edge kitchen technology, Smeg has long been known for blending style with substance. But behind the polished steel and pastel finishes lies a deeper mission: to ensure that its production and distribution processes reflect a responsible, future-focused ethos.
According to the report, ESG principles are now central to Smeg’s decision-making across all markets. The company outlines initiatives aimed at reducing environmental impact, fostering inclusive workplaces, and strengthening governance frameworks. These efforts span everything from energy-efficient manufacturing to community engagement and transparent leadership.
The report also touches on Smeg’s economic resilience, highlighting how sustainable growth and long-term value creation are being prioritized over short-term Smeg Sustainability Report 2024
Miele W2 Nova Edition Named Product of the Year 2025 by DISQ
Miele has once again raised the bar in home appliance innovation. The Miele W2 Nova Edition has officially been crowned “Product of the Year 2025” in the Household & Living category by the prestigious German Institute for Service Quality (DISQ) — a recognition that celebrates excellence in quality, usability, and forward-thinking design.
🌟 Why the W2 Nova Edition Stands Out
This award-winning washing machine isn’t just another upgrade — it’s a leap forward in laundry care. The standout feature? Miele’s revolutionary InfinityCare honeycomb drum, the first drum designed without ribs. This breakthrough ensures:
– Ultra-gentle fabric care
– Extended garment lifespan
– Reduced wear and tear on delicate textiles
The jury at DISQ praised this innovation as a true milestone in laundry technology, setting new standards for what consumers can expect from premium appliances.
🔍 Innovation Meets Everyday Usability
Beyond the drum, the W2 Nova Edition is packed with smart features that make laundry effortless:
– SmartMatic® technology for automatic load detection
– QuickPowerWash for full performance in under 49 minutes
– SteamCare to freshen and smooth clothes without washing
– ComfortOpen and MotionReact for intuitive, touch-free operation
These features combine to deliver a seamless, efficient, and eco-friendly laundry experience — all wrapped in Miele’s signature design and durability
Haier Powers Up in Thailand: Chonburi Air Conditioning Industrial Park Begins Production
On September 23rd, 2025, Haier marked a major milestone in its global expansion strategy with the official launch of production at its Chonburi Air Conditioning Industrial Park in Thailand. This state-of-the-art facility, located at the WHA Eastern Seaboard Industrial Estate 3, is set to become the largest air conditioner manufacturing base in Southeast Asia—and Haier’s biggest overseas AC production hub.
🚀 A Giant Leap for Smart Manufacturing
Spanning over 324,000 square meters, the Chonburi plant is designed for scale and innovation. With a planned annual production capacity of 6 million units, the facility will manufacture a wide range of air conditioning products, including smart ACs equipped with sensor technology and Wi-Fi connectivity. The first phase kicks off with a capacity of 3 million units, expected to double by 2027.
𝐃𝐫𝐞𝐚𝐦𝐞 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐭𝐡𝐞 𝐌𝐢𝐧𝐢 𝐖𝐚𝐬𝐡𝐞𝐫-𝐃𝐫𝐲𝐞𝐫 (𝟐𝐤𝐠)
Looking for a space-saving laundry solution that doesn’t compromise on performance? The Dreame Mini 2KG Washer-Dryer is engineered for modern homes, offering advanced features in a sleek, compact design.
🌟 Key Features That Set It Apart
– Hygienic Separate Wash Cycles
Perfect for small loads and delicate fabrics, ensuring optimal care and cleanliness.
– Multi-Stage Temperature Control
Effectively removes stubborn stains with precision heat settings tailored to fabric type.
– Ionized Fresh-Air Auto-Care
Keeps clothes fresher for longer with innovative airflow technology that neutralizes odors and bacteria.
✅ Why It’s Ideal for Urban Living
Whether you’re tight on space or simply want smarter laundry tech, the Dreame Mini Washer-Dryer delivers:
– Energy-efficient performance
– Quick-dry convenience
– Minimal noise operation
Ads on Your Fridge? Samsung’s Family Hub Pilot Sparks Debate
Samsung has quietly launched a pilot program in the US that’s turning heads—and not necessarily in a good way. The tech giant is now testing advertisements on its Family Hub refrigerators, transforming the sleek smart appliance into a digital ad platform. For many users, this move feels like an unwelcome intrusion into the heart of their homes.
📲 What’s Changing?
The pilot began this month with an over-the-air software update rolled out to select Family Hub models. Alongside the update came revised Terms of Service and a new Privacy Notice, both of which cover the introduction of ads. These ads appear on the refrigerator’s Cover Screen—the display that activates when idle—but only if users have selected certain themes like Weather, Color, or Daily Board.
Samsung hasn’t confirmed whether the program will expand to other themes or display surfaces. For now, the company says future plans “will depend on the results of the pilot program.”
😠 Customer Backlash
The reaction from users has been swift and vocal. Many are frustrated by the idea of their kitchen appliance doubling as an advertising billboard. After all, the Family Hub is marketed as a premium smart fridge—one that helps manage groceries, stream music, and even mirror your TV. Ads weren’t part of that promise.
This pilot raises broader questions about the future of smart home devices. If your fridge can show ads, what’s next? Your oven? Your washing machine?
🧠 A Sign of Things to Come?
Samsung’s move may be part of a larger trend: monetizing idle screen real estate in connected devices. While it’s not the first company to experiment with this model, the backlash suggests that consumers aren’t quite ready to accept ads in their domestic spaces—especially on devices they’ve already paid a premium for.
Whether this pilot fizzles out or becomes a new norm will depend on user feedback and engagement metrics. But one thing’s clear: the line between tech utility and ad delivery is getting blurrier
Smarter Laundry Starts Here: Meet the Hisense 7S Series
Laundry day just got a serious upgrade. Say goodbye to guesswork and hello to intelligent care with the new Hisense 7S Series—a washer and dryer duo designed to make your life easier, cleaner, and smarter.
🧠 AI-Powered Precision: Super Wash & Super Dry
At the heart of the 7S Series are AI Super Wash and AI Super Dry, two features that redefine what it means to “do laundry.” These smart systems use sensors to analyze your load’s weight, fabric type, and soil level, then automatically select the optimal settings for both washing and drying. The result? Clothes that are perfectly clean and dry—without overwashing, overdrying, or wasting energy.
– AI Super Wash: Tailors temperature, time, and water usage for each load.
– AI Super Dry: Monitors moisture levels and stops the cycle when garments are just right—no more crispy collars or damp jeans.
🔗 Smart Link: Seamless Washer-Dryer Communication
The 7S Series isn’t just smart—it’s connected. Thanks to Smart Link, your washer and dryer talk to each other. Once the wash cycle ends, the dryer automatically selects the best drying program based on what was just washed. It’s like having a laundry assistant who knows exactly what your clothes need.
📱 TFT Color Display: Clarity Meets Control
Navigating laundry settings has never been easier. The dynamic TFT color display offers a sleek, intuitive interface that lets you customize cycles with a tap. Whether you’re selecting a quick wash or activating steam care, the display makes it simple and satisfying.
✨ Bonus Features That Make a Difference
Auto Dosing: Stores detergent for up to 24 loads and dispenses the perfect amount every time.
– Steam Wash & Steam Dry: Eliminates 99.9% of bacteria and reduces wrinkles—so you can skip the ironing board.
– Wi-Fi Connectivity: Control your laundry remotely with the ConnectLife app, even checking the weather to decide if it’s a good day to hang clothes outside.
The Hisense 7S Series isn’t just a washer and dryer—it’s a smarter way to care for your clothes. With AI-driven features, seamless communication, and user-friendly design, it turns laundry from a chore into a breeze
The Future of Floor Cleaning: How HIZERO Delivers Perfection Without Suction
When it comes to cleaning floors, most people assume powerful suction is the only path to spotless results. But HIZERO is rewriting the rules—with a revolutionary approach that’s as quiet as it is effective.
💡 The Secret Behind the Shine: UltimateClean™ Technology
At the heart of HIZERO’s innovation is its Multi Roller, powered by proprietary UltimateClean™ Technology. This isn’t your average mop or vacuum—it’s a smart, energy-efficient cleaning system that mimics nature’s own brilliance.
Here’s what makes it stand out:
– ✅ 5x More Absorbent than traditional fiber rollers
– ✅ Ultra-Smooth & Dense surface prevents debris trapping and leaves zero residue
– ✅ Effortless Liquid Absorption for spills and stains
– ✅ Solid Waste Separation into a dedicated tray for easy disposal
Inspired by the way animals naturally clean—licking up both liquids and solids—HIZERO’s roller adapts to any mess with minimal noise and energy consumption.
🌬️ No Suction, No Dust Drama
By eliminating suction entirely, HIZERO avoids the common pitfall of exhaust dust. That means:
– No airborne particles
– No noisy motors
– Just a pristine clean, every time
Whether you’re dealing with spilled coffee, pet hair, or everyday grime, HIZERO handles it all—quietly, efficiently, and without compromise.
✨ Clean Smarter, Not Harder
HIZERO isn’t just a cleaning tool—it’s a lifestyle upgrade. For those who value performance, sustainability, and peace of mind, it’s time to rethink what “clean” really means.
Shark Unveils TurboBlade™ Cool + Heat.
TurboBlade™ Cool + Heat delivers ultimate personalized comfort with virtually limitless customization options for both heating and cooling. Key features include:
Powerful Year-Round Performance: Delivers exceptional dual functionality with bladeless air flow technology for cooling and robust 1500-watt heating capacity for widespread room comfort.
Customizable Coverage: Advanced engineering allows the unit to pivot and twist its fan vents, oscillate for both cooling and heating, and offers adjustable heat louvers to target specific areas or provide whole-room coverage.
Intelligent Heating Modes: Features three distinct heat modes, highlighted by ThermoIQ™ Mode – an intelligent system that automatically monitors and maintains your preferred temperature setting.
Rapid Room Heating: Transforms cold spaces into comfortable environments within minutes through efficient heat dispersion technology.
True Bladeless Cooling: Utilizes air amplification to create smooth, powerful airflow while incorporating Dust Defense screening and easy-clean surfaces for lasting performance.
Convenient Storage: Features remote with magnetic backing for convenient storage.
Breaking Boundaries with MIRO: Midea’s Leap into Humanoid Robotics
At Midea Group, innovation isn’t just a buzzword—it’s a challenge we embrace daily. One of their most ambitious projects recently came to life thanks to the relentless efforts of Dr. Zhengxue Zhou and his team: MIRO, our fully self-developed humanoid robot, has officially joined the production line.
But getting MIRO to operate autonomously wasn’t easy. Pre-set commands fell short of the complexity required on the factory floor. So the team went deeper—analyzing sensor and vision data, refining AI models, and running countless tests to close the gap between concept and capability.
💡 The result? MIRO learned to grasp sheet metal parts and feed them into the line with precision—entirely on its own.
This breakthrough earned our Jingzhou Washing Machine Factory a WRCA World Record for multi-scenario AI agent coverage. It’s a testament to what happens when bold ideas meet real-world execution.
“At Midea, we turn bold ideas into machines that actually work,” says Dr. Zhou.
And MIRO is just the beginning
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