At WhitegoodsNow, we’re always tracking the moves that shape the future of the appliance industry—and this one’s a big deal. B&B Trends has officially acquired Ardes, a respected Italian brand with deep roots in small domestic appliances. It’s a strategic play that not only strengthens B&B’s footprint in Italy but also signals a broader acceleration of their European growth.
🔍 Why Ardes Matters
Ardes isn’t just another name in the market—it’s a legacy brand trusted by millions of Italian households. Known for blending functionality with timeless design, Ardes brings decades of expertise to the table. This acquisition gives B&B Trends access to a rich product portfolio and a loyal customer base, while reinforcing their commitment to innovation that enhances everyday life at home.
🌍 What It Means for the Sector
This move reflects a growing trend: consolidation with purpose. By integrating heritage brands like Ardes, B&B Trends is positioning itself as a pan-European powerhouse in the SDA (small domestic appliance) space. Expect to see more cross-market launches, smarter product development, and a renewed focus on lifestyle-driven design.
🧠 Our Take
For industry watchers, this is more than a headline—it’s a signal of where the market is heading. Legacy meets agility. Tradition meets tech. And consumers stand to benefit from a new wave of appliances that are both intuitive and inspired.
We’ll be keeping a close eye on how this partnership evolves—and what it means for innovation, sustainability, and competition across Europe
Category Archives: SDA
Groupe SEB Launches €200M Savings Plan Amid Margin Pressure
Despite steady sales across key European markets—including Italy, Spain, and France—Groupe SEB is facing a sharp 40% drop in operating margins. The downturn comes even as new product innovations, such as floor scrubbers, continue to perform well regionally.
In response, CEO Stanislas de Gramont has unveiled a strategic €200 million cost-saving initiative aimed at restoring profitability. The plan, set to roll out through 2027, reflects the group’s commitment to operational efficiency and long-term resilience in a challenging economic climate.
As the home appliance sector navigates inflationary pressures and shifting consumer demand, Groupe SEB’s move signals a broader trend toward leaner, smarter growth strategies.
Wilfa AS Prostick
Launching most advanced hand blender ever! 🤩 Prostick is not just any hand blender, it is the result of three years of development in close collaboration with the Norwegian National Cooking Team. Developed in Norway with a focus on power, control and precision, to give the home chef the same possibilities that the pros demand. From slow, precise blending to powerful performance – Prostick delivers on all levels. A hand blender that makes a difference 👇
Power you feel and precision you know – meet our Prostick hand blender
Groupe SEB Reinvents the Appliance Sector with Innovation and Sustainability
Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted €8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.
Innovation-Fueled Resilience
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. “Innovation powers renewal and growth,” says Sébastien Alègre, French Market MD, citing Groupe SEB’s 300 annual product launches and 1,500 innovation-focused employees.
Vacuum and Kitchen Products Lead
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.
Beauty Segment Gains Ground
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.
Made in France, Built to Last
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairability—offering 15 years of affordable spare parts.
SEVERIN EZ 7405 Ice Cream Maker
Hot outside? Stay cool with SEVERIN!
Test-Winning performance for the summer.
As temperatures soar, there’s no better way to cool down than with delicious homemade ice cream and SEVERIN has just the perfect solution. 🍦
The SEVERIN EZ 7405 Ice Cream Maker has taken 1st place in the latest BILD.de test, earning an impressive score of 1.5 (Good)! 🏆
Why the EZ 7405 stands out:
· Top ice cream results: Creamy treats made in minutes
· Customizable preparation: 12 recipe settings & individual configuration
· Integrated compressor: No pre-freezing required
· Easy to use: Intuitive handling, perfect for any kitchen
From classic vanilla to creative frozen creations, the EZ 7405 turns every dessert moment into a celebration. Dr
First in the test. First in your kitchen.
KitchenAid Artisan Mixer Unveils “Butter” — A Color that Warms the Heart
KitchenAid introduces a deliciously nostalgic new shade to its Artisan stand mixer range: *Butter*. Inspired by the comforting richness of butter, this hue celebrates the simple joy of togetherness. “Butter is a tribute to the sweetness of memories,” the brand shares, “and the pleasure of things done together—a color that blends design, emotion, and authenticity into one inviting tone.”
💛 **Elegance Meets Performance**
Beneath its charming exterior, the mixer boasts a galvanized metal construction and a quiet yet powerful 300W motor. With 10 speed settings and two versatile bowls—a 4.7-liter bowl with ergonomic handle and a 2.8-liter stainless steel bowl—it’s designed for creativity and convenience.
🧁 **Accessories to Elevate Every Bake**
The set includes three whisks and a dough hook to handle everything from delicate meringues to sturdy bread doughs. And for easy cleanup, all removable parts are dishwasher safe.
Happy birthday, Cookit
The Bosch Cookit – which is celebrating its very own birthday this year.
Five years ago, the Cookit made its way into kitchens and fundamentally changed cooking—both for newbies and seasoned chefs. And with its 3-liter XL cooking pot, you can prepare up to 8 servings at once in no time. Minimal effort, super delicious results – whether you use your own recipes or creations from the constantly growing, free recipe database in the Home Connect app. (🤫 Even if you don’t have a Cookit yet, you can easily view all recipes in the app.)
The Cookit can fry, caramelize, braise, and even cook sous vide — with precise temperature control up to 200°C. But that’s not all: it can also knead dough, grate and cut. And it is constantly evolving, now offering more than 30 automatic programs. No wonder that both Stiftung Warentest and COMPUTER BILD have named the Cookit their test winner. By the way: the Cookit is not only available in classic white but also now in a “Black Edition”.
🥳 Happy birthday, Cookit! To many more years of yummy meals, food memories, and culinary creations
Dualit limited edition
Dualit celebrates 80 years of British manufacturing with Limited Edition Union Jack Toaster
De’ Longhi Group Posts Strong Growth in Q1 2025
The De’ Longhi Group saw a robust 14.6% increase in revenue during the first quarter of 2025, driven by sustained growth in the household sector (+7.2%) and a remarkable 22% expansion in the professional division on a pro-forma basis.
A key contributor to this success was the coffee segment, which accounted for 65% of the Group’s turnover. Market expansion continued across major geographical regions, fueled by the rising global adoption of espresso and a growing consumer preference for high-quality, diverse beverage options. This trend has reinforced the premiumization of the market, further boosting demand.
The combination of increased sales volumes and an enhanced product mix in the household division, alongside the strong performance of the professional sector, led to improved margins compared to Q1 2024. At the same time, these gains enabled the Group to strengthen its investments in media and communication, supporting continued brand growth.
Severin Senoa
GQ Magazine has just named the SEVERIN SENOA Digital Boost the best electric grill for balconies – and we couldn’t agree more!
Why the SENOA is a GQ top pick:
· Fast heat-up – Ready to grill in no time
· Impressive max temperature – Searing heat up to 500 °C
· Compact design – Perfect for balconies and urban living
From juicy steaks to grilled veggies, the SENOA packs pro-level performance into a sleek, space-saving format.
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