Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted โฌ8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.
Innovation-Fueled Resilienceย
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. โInnovation powers renewal and growth,โ says Sรฉbastien Alรจgre, French Market MD, citing Groupe SEBโs 300 annual product launches and 1,500 innovation-focused employees.
Vacuum and Kitchen Products Leadย
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.
Beauty Segment Gains Groundย
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.
Made in France, Built to Lastย
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairabilityโoffering 15 years of affordable spare parts.