๐—ง๐—ต๐—ถ๐˜€ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฅ๐—ฒ๐—ฝ๐—ฎ๐—ถ๐—ฟ ๐——๐—ฎ๐˜†, ๐˜„๐—ต๐—ฒ๐—ป ๐—ถ๐˜ ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ถ๐—ฟ, #๐——๐—ผ๐—ป๐˜๐——๐—ฒ๐˜€๐—ฝ๐—ฎ๐—ถ๐—ฟ ๐Ÿ”ง

Data from APPLiA members indicate a very high success rate (95%) in completed repairs, reflecting the industryโ€™s commitment to sustainability and circularity.

By choosing repair over replacement, we are extending the life of products, reducing e-waste, and supporting the EUโ€™s growing repair sector. โ™ป๏ธ

More on how Europeโ€™s home appliance industry is making repair a cornerstone of circularity inย  APPLiAAPPLiA Report https://statreport2024.applia-europe.eu/pillar/1/repair-of-home-appliances

Groupe SEB Reinvents the Appliance Sector with Innovation and Sustainability

Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted โ‚ฌ8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.

Innovation-Fueled Resilienceย 
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. โ€œInnovation powers renewal and growth,โ€ says Sรฉbastien Alรจgre, French Market MD, citing Groupe SEBโ€™s 300 annual product launches and 1,500 innovation-focused employees.

Vacuum and Kitchen Products Leadย 
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.

Beauty Segment Gains Groundย 
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.

Made in France, Built to Lastย 
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairabilityโ€”offering 15 years of affordable spare parts.

Groupe SEB Opens Regeneration Hub in Is-sur-Tille, Advancing Sustainability

Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.

The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.

The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.

Pacifica Reports Strong Financial Growth Amid Strategic Expansions and New Partnerships

Pacifica, a prominent independent provider of UK domestic appliance repairs and extended warranties in the major domestic appliance (MDA) market, has announced impressive financial results for the year ending 31 March 2024. The company achieved revenues of ยฃ36.1 million, up from ยฃ34.5 million the previous year.

Gross profit increased to ยฃ11.7 million, with the gross margin improving to 32.5%. Additionally, EBITDA saw a significant 22% rise, reaching ยฃ1.1 million

Setting new standards in appliance diagnostics

Introducing V-ZUG Diagnostics, their innovative platform for improving diagnostic precision and repair efficiency for V-ZUG service partners in Switzerland.

By leveraging real-time appliance data and insights from thousands of service cases, V-ZUG Diagnostics enables precise analysis and targeted spare parts recommendations – reducing complexity, minimising returns and increasing operational efficiency.

โ€œV-ZUG Diagnostics reflects our commitment to innovation, quality and long-term partnerships. We are constantly improving and expanding the platform with a user-centred approach. At the end of the day, everything contributes to higher customer satisfaction.โ€ย  Philipp Matzinger, Digital Product Manager V-ZUG Diagnostics

Curry Repair ads

Currys plc repairs service is the focus of a new marketing campaign from the UK  retailer.

Aiming to raise awareness of its tech repairs capability โ€“ which take place at its dedicated site in Newark in the east midlands โ€“ the new cross-category ad campaign highlights how consumers can get their items fixed by Currys no matter where they originally purchased these goods.

The Currys repairs ads feature influencer and former Worldโ€™s Strongest Man champion, Eddie Hall, who comedically dramatises his tech troubles in a four-part content series. Across the series, Hall explores all the Currys repair service has to offe

Miele welcome right to repair

Miele has stated they are welcome the EU Parliament’s decision on the right to repair, which will give even more impetus to the issue of repairability. In most cases, repairing their durable appliances not only helps Miele customers save money on a new purchase, but also contributes to environmental and climate protection by reducing electronic waste and conserving resources.

At Miele, we test our domestic appliances for a service life of up to 20 years. Of course, we cannot rule out the possibility that Miele appliances may become defective, but as repairs are generally less expensive and more sustainable than replacement, Miele maintain an extensive service network with qualified technicians. Miele also stock around 72,000 different spare parts and keep working parts in stock for at least 15 years after a product has been discontinued.Mieles approach is therefore inherently geared towards longevity and sustainability. Miele are not resting on their laurels, however, but are working to make service and repair solutions even better.

Miele hope that the EU directive will be implemented as uniformly as possible in all EU member states in order to minimise the implementation effort for market players

Right to Repair press release

MEPs adopted measures to stimulate consumers to repair products instead of buying new ones
Access to affordable spare parts for independent repairers and more choice for consumers
EU consumers lose around โ‚ฌ12 billion every year by choosing replacement over repair. press release https://www.europarl.europa.eu/news/en/press-room/20231023IPR08160/right-to-repair-incentives-for-consumers-to-repair-rather-