At WhitegoodsNow, we’re always tracking the moves that shape the future of the appliance industry—and this one’s a big deal. B&B Trends has officially acquired Ardes, a respected Italian brand with deep roots in small domestic appliances. It’s a strategic play that not only strengthens B&B’s footprint in Italy but also signals a broader acceleration of their European growth.
🔍 Why Ardes Matters
Ardes isn’t just another name in the market—it’s a legacy brand trusted by millions of Italian households. Known for blending functionality with timeless design, Ardes brings decades of expertise to the table. This acquisition gives B&B Trends access to a rich product portfolio and a loyal customer base, while reinforcing their commitment to innovation that enhances everyday life at home.
🌍 What It Means for the Sector
This move reflects a growing trend: consolidation with purpose. By integrating heritage brands like Ardes, B&B Trends is positioning itself as a pan-European powerhouse in the SDA (small domestic appliance) space. Expect to see more cross-market launches, smarter product development, and a renewed focus on lifestyle-driven design.
🧠 Our Take
For industry watchers, this is more than a headline—it’s a signal of where the market is heading. Legacy meets agility. Tradition meets tech. And consumers stand to benefit from a new wave of appliances that are both intuitive and inspired.
We’ll be keeping a close eye on how this partnership evolves—and what it means for innovation, sustainability, and competition across Europe
Category Archives: Financial
LG’s profits rise, but sales decline in Q3
LG Electronics today announced its global financial results for the third quarter of 2025, reporting consolidated revenue of €13.2 billion and operating profit of €420 million. In the third quarter of 2024, sales were €14.76 billion. However, profit was significantly lower: in euros, it was only €50 million.
The Home Appliance Solution (HS) and Vehicle Solution (VS) divisions posted particularly strong performances, despite external challenges posed by U.S. tariffs and the slowdown in the electric vehicle market. The results reflect the ongoing transformation of LG’s business portfolio and commitment to qualitative growth, which includes B2B solutions such as vehicle and HVAC systems, the expansion of non-hardware businesses such as subscription services and the webOS platform and new direct-to-consumer business models.LG Home Appliance Solution (HS) Company
The HS division posted revenues equivalent to €4 billion and an operating profit of €220 million. This division also reported a decline in sales, which had been 8,340 billion won compared to 6,580 billion won in 2025, and profits fell from 527 billion to 366 billion won. Optimization of production sites and improved operational efficiency largely absorbed the impact of the U.S. tariffs, ensuring higher profitability than the previous year.
For the fourth quarter, the global home appliances market remains challenging, with demand recovery still weak and competition increasing. The division aims to continue expanding its subscription and digital businesses, strengthen qualitative growth, and improve profitability through cost review and fixed expense reduction
Elica Grows Despite Tough Market
Elica reported €349.5M in revenue for the first nine months of 2025, up 2.3%. Q3 saw a 5.1% boost, driven by new Cooking products in EMEA and Engines growth in Europe.
Margins dipped, with EBITDA at €21.9M and net loss at €3.3M. CEO Giulio Cocci cited strong price pressure but emphasized strategic investments and expanded distribution.
Full-year revenue is expected to reach €455M–€460M. Recent moves include expansion in Germany and the Netherlands, the Steel acquisition, and AriaChef’s award-winning debut in Japan.
Midea’s Q3 Surge Signals a New Era for Smart Living in Europe
Midea has just wrapped up an extraordinary third quarter, marking a pivotal moment in its global journey—and nowhere is that momentum more tangible than in Europe.
🚀 Q3 Highlights:
– Revenue: RMB 363 billion
– Profit: RMB 37.8 billion
– B2B Growth: Now accounts for over 30% of total revenue
– Overseas OBM Business: Up 45% year-over-year
These figures reflect more than just strong financials—they signal a strategic shift. Midea’s transformation from “Made in China” to “Created by Midea” is accelerating, powered by a robust global brand strategy and a surge in overseas demand.
Europe: A Frontline for Innovation
In Europe, Midea’s evolution is unfolding in real time. The region is witnessing:
– Deeper customer partnerships that foster trust and long-term collaboration
– Localized innovation tailored to European lifestyles and sustainability goals
– A stronger brand presence across key markets, from appliances to smart home solutions
This isn’t just growth—it’s a redefinition of what smart living looks like. Midea is not only delivering cutting-edge products but also shaping the future of home technology through meaningful engagement and regional relevance.
As Q4 begins, all eyes are on Europe as Midea continues to push boundaries and set new standards in the white goods industry.,
Electrolux Unveils Global Restructure
Electrolux CEO Yannick Fierling has announced a sweeping global reorganisation aimed at sharpening the company’s customer focus—particularly in the Asia-Pacific (APAC) region. The restructure, effective 1 January 2026, marks Fierling’s one-year anniversary at the helm.
Under the new framework, Electrolux will replace its existing ‘Business Areas’ with newly defined ‘Regions.’ The former Europe, Asia-Pacific, Middle East and Africa (BA EA) division will be split into two distinct entities:
- Region Europe, Middle East & Africa (EMEA)
- Region Asia-Pacific (APAC)
Fierling explained that APAC will concentrate on commercial functions such as marketing, sales, and product lines, while other regions will also oversee operations like manufacturing. “These changes are designed to enhance customer responsiveness in APAC,” he said, noting that the new regional head will be announced soon.
Electrolux ANZ Managing Director Kurt Hegvold welcomed the restructure, calling it a win for the local market. “It brings our voice closer to senior leadership and strengthens ties with key partners and consumers. A flatter, leaner structure will help us move faster and serve customers more effectively,” he told Appliance Retailer.
Alongside the geographic overhaul, Electrolux has confirmed several leadership appointments:
- Eduardo Mello becomes Head of Region Latin America, succeeding Leandro Jasiocha. Mello previously led Global Food Preservation and served as Commercial VP for Latin America for a decade.
- Leandro Jasiocha steps into the role of Head of Region EMEA, replacing Anna Ohlsson-Leijon, who is departing to pursue external opportunities. Fierling praised Ohlsson-Leijon’s strategic leadership and lasting impact on the Group.
- Patrick Minogue has been named Head of Region North America, following the retirement of Ricardo Cons.
Electrolux Sees Profits Surge as North American Comeback Powers Q3 Growth
Electrolux has posted a strong third-quarter performance, with operating profits more than doubling year-over-year—thanks largely to a revitalized North American business. The Swedish appliance giant, whose portfolio includes household names like Frigidaire and AEG, reported operating earnings of 890 million kronor ($94.5 million), up from 349 million kronor in the same period last year.
This impressive leap was fueled by a 5% organic sales increase, driven primarily by double-digit growth in North America. After years of grappling with high production costs, plant inefficiencies, and intense competition, Electrolux’s U.S. operations have turned a corner—gaining market share and helping to offset rising customs duties.
“Despite a pressured price environment, we were able to offset most of the cost increases related to US customs duties in the third quarter,” said CEO Yannick Fierling, highlighting the company’s resilience and strategic progress.
Arçelik Narrows Losses in Q3 2025, Eyes Global Gains
In the third quarter of 2025, Arçelik—majority owner of Beko Europe—reported a net loss of 2 billion Turkish lira (€41 million), falling short of analyst expectations, which had forecast a more modest 1.1 billion lira (€22 million) deficit. Despite the miss, the result marks a notable improvement over the same period in 2024, when losses ballooned to 5.6 billion lira (€114 million).
Revenue for the quarter declined 11% year-over-year, landing at 124 billion lira (€2.53 billion). The drop reflects a slowdown in domestic appliance demand, as many Turkish households had already front-loaded purchases in recent years to hedge against inflation.
Looking ahead, Arçelik aims to preserve EBITDA margins between 6% and 6.5% for the full year by trimming capital expenditures—from a projected €300 million down to €250 million.
On the global front, the company expects a 5–10% boost in foreign currency earnings by year-end, driven by performance across Beko Europe, Egypt, and Asia.
Whirlpool Tops Q3 Expectations with Solid Earnings
Whirlpool Corporation (NYSE: WHR), maker of Maytag and KitchenAid appliances, beat Wall Street forecasts in its third-quarter report released Monday.
The company posted net income of $73 million, or $1.29 per share. Adjusted earnings came in at $2.09 per share, well above the $1.41 estimate from analysts surveyed by Zacks Investment Research.
Revenue also impressed, reaching $4.03 billion, surpassing the expected $3.92 billion.
Looking ahead, Whirlpool reaffirmed its full-year earnings guidance of $7 per share, signaling continued confidence in its performance.
Groupe SEB Launches €200M Savings Plan Amid Margin Pressure
Despite steady sales across key European markets—including Italy, Spain, and France—Groupe SEB is facing a sharp 40% drop in operating margins. The downturn comes even as new product innovations, such as floor scrubbers, continue to perform well regionally.
In response, CEO Stanislas de Gramont has unveiled a strategic €200 million cost-saving initiative aimed at restoring profitability. The plan, set to roll out through 2027, reflects the group’s commitment to operational efficiency and long-term resilience in a challenging economic climate.
As the home appliance sector navigates inflationary pressures and shifting consumer demand, Groupe SEB’s move signals a broader trend toward leaner, smarter growth strategies.
Whirlpool Corporation Announces $300 Million Investment
The Michigan-based manufacturer, which started in the U.S. in 1911 and has stayed in the U.S. throughout its history, is preparing to ramp up production at two Ohio facilities.
Whirlpool Corporation today announced a planned $300 million investment in its U.S. laundry manufacturing facilities, one in a series of strategic commitments to grow its American manufacturing footprint. This investment is expected to create between 400 and 600 new jobs across the company’s operations in Clyde and Marion, Ohio, positioning Whirlpool Corp. for increased production of its next generation of washers and dryers, while also supporting approximately 5,000 additional jobs outside the company.
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