IFA 2025 in Berlin, Vestel unveiled bold plans to significantly grow its presence in the United States, targeting a threefold increase in exports to reach $150 million by 2028.
Having laid the groundwork since 2019, the Turkish electronics giant has meticulously tailored its product lineup—from dishwashers to refrigerators—to align with American standards in voltage, design, and consumer preferences. This strategic adaptation positions Vestel to compete more aggressively in one of the world’s most demanding markets.
Category Archives: Domestic appliance news,
Candy,80 years old and still showing off
Celebrating 80 years of innovation with Candy at IFA Berlin! Step into “Yesterday, Today, Always” — an immersive journey through Candy’s legacy of connected innovation.
🌀 A new era in laundry begins with Candy Multi Wash, featuring three independent drums that let you wash different loads simultaneously, each with its own cycle, temperature, and duration. Also debuting is Candy ProWash 750, equipped with the Air Pro Wash system and Auto-Dose Technology — delivering brilliant results while reducing energy consumption.
💧Meet Candy PureWash — the fastest on the market, thanks to the Wash&Dry cycle of just 35 minutes, with 10% more efficient performance than A-class.
🧊 Discover City Fresco, available in three exclusive colours and designed for diverse space and food preservation needs — offering up to 280L capacity in just 55 cm width.
🔥In the kitchen, Candy introduces Bake 800 with NoPreheat technology, eliminating preheating to save time and energy without compromising quality.
🍞 And for the first time, Candy enters the world of small kitchen appliances with a new collection focused on practicality, flavour, and wellbeing — including air fryers, kettles, toasters, and hand blenders.
Roborock Unveils Sleek New Additions to Its QRevo Lineup
Under the bold theme “Rocking Life, Inside and Out,” Roborock continues to push boundaries in smart home cleaning. While the futuristic Saros Z70—featuring an extendable robotic arm—made headlines earlier this year, the spotlight now shifts to a refined evolution in the QRevo series: the QRevo Curv 2 Pro.
This latest model blends cutting-edge engineering with elegant design. Its docking station sports a distinctive curved dome, housing a powerhouse vacuum capable of delivering up to 25,000 Pa of suction—one of the strongest in its class. The Curv 2 Pro also introduces a lifting chassis, allowing it to seamlessly navigate over thresholds and adjust to varying carpet pile heights with ease.
Slim, smart, and stylish, the QRevo Curv 2 Pro is one of the most compact robot vacuums available today—perfect for homes where performance and aesthetics go hand in hand.
Haier Joins Liverpool FC as Global Partner
Liverpool FC has teamed up with Haier, the world’s top home appliance brand, in a new global partnership that blends innovation with nostalgia. Haier, known for leading the industry in retail sales for 16 straight years, will use the club’s platforms to spotlight its cutting-edge technology and connect with fans worldwide.
The partnership also marks the return of Candy—Haier’s iconic brand that once graced Liverpool’s shirts from 1988 to 1992—bringing a beloved name back into the spotlig
Klass is coming to IFA
Discover the future of kitchen innovation — smart, stylish, and built for tomorrow.
📍 Hall 9 | Stand 141
🗓 5–9 September
Midea and FC Barcelona
Midea and FC Barcelona are proud to announce that the world’s No. 1 smart home appliance brand will join the La Liga and Copa del Rey champions as an FC Barcelona Main Partner from the 2026/2027 season. The historic 5-season agreement will see Midea appear on the sleeve of all of FC Barcelona’s match jerseys and training wear as well as have extensive brand exposure during La Liga home matches.
Untangling the Red Tape: How Regulatory Drag Is Stalling UK Appliance Innovation
The UK domestic appliance sector is facing a fragmented and increasingly burdensome regulatory landscape. AMDEA’s latest paper outlines how passive divergence and regulatory drag are creating uncertainty and inefficiencies across the supply chain. With members facing over 20 legal implementation dates in 2025 and 17 already forecast for 2026, manufacturers are struggling to plan effectively. Read AMDEA’s opinion and the full paper here https://www.amdea.org.uk/amdea-opinion-the-problems-with-regulatory-burdens-and-regulatory-drag/
Leadership Change at Bora: CSO Sven-Michael Funck Departs After One Year
Bora, the pioneering Austrian brand renowned for revolutionizing kitchen ventilation with its cooktop extractor systems, has announced the departure of Chief Sales Officer Sven-Michael Funck. After just over a year in the role, Funck has chosen to leave the company to explore new personal and professional opportunities.
Funck brought a wealth of industry experience to Bora, having previously spent more than 12 years at Schock, the Lower Bavarian manufacturer known for its premium sinks and faucets. His tenure at Schock included over six years as CSO, where he played a key role in driving international growth and brand positioning.
While Bora has not yet named a successor, the company expressed appreciation for Funck’s contributions during a period of strategic expansion. His departure marks a notable shift in the leadership team as Bora continues to innovate in the premium kitchen appliance sector.
Stay tuned for updates on Bora’s next steps and leadership developments as the company builds on its reputation for design-forward, high-performance kitchen solutions.
Electrolux assisted cooking
With assisted cooking functions becoming increasingly popular, consider the Electrolux 800 SenseBoil & Fry induction hob for your next kitchen design – and let you take the guesswork out of cooking!
Enabling outstanding results by automatically selecting the best settings for each dish – as well ensuring that over-boiling and over-frying become things of the past – the cooking experience is tailored to exactly what is being prepared.
👨🍳 The intuitive CookSmart Touch Display offers step-by-step guidance to inspire new culinary creations, while built-in Eco Tips provide practical advice to save energy without compromising results.
The new Electrolux Kitchen Range is rolling out across Europe now.
Exports of home appliances from Europe
Exports of home appliances from Europe continued their steady growth in 2024, reaching markets worldwide. Large appliances drove the flow, while the EU itself remained a key export destination, confirming its role as a central hub for European producers. 📈 Explore more data read APPLIA report https://statreport2024.applia-europe.eu/
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