Beko UK their Reliability campaign, spotlighting the outstanding quality and long-term performance of Beko appliances.
Running from April 14 to June 30, this fully integrated campaign spans TV, BVOD, social, eCRM, retail media, and activation—reaching over 35 million UK adults.
At its core, the campaign highlights Beko’s rigorous stress-testing—from 300,000 fridge door openings to 100,000 dishwasher cycles with a 16kg load—demonstrating our commitment to durability and reliability.
📺 Catch us in-store, online, and on primetime TV.
👉 Watch the ad here: beko.co.uk/reliability
Category Archives: Domestic appliance news,
Currys boss warns of Chinese ‘dumping’ following Trump tariffs
Currys plc boss Alex Baldock has raised concerns about Chinese products flooding the UK and European markets via platforms such as Amazon, Temu and Shein following higher tariffs imposed by US President Donald Trump.
Brand Creations Group Partners with Beast Health
Brand Creations Group, a leader in multichannel marketing, has proudly become the exclusive UK partner for the innovative US wellness brand, Beast Health®. This exciting collaboration is spearheaded through their direct-to-consumer division, Spree TV Ltd.
Beast Health®, a cutting-edge blender system designed by Colin Sapire—the visionary behind NutriBullet® and a pioneer in personal blending—has captured the hearts of health-conscious individuals since its US debut in 2021.
Now, with exclusive UK distribution and marketing rights, Brand Creations is poised to bring the Beast Health® phenomenon to British audiences. Three premium Beast Health® products, available in a stunning range of colours, have already hit the UK market in March 2025.
Combining sleek, sophisticated design with advanced blending technology, Beast Health® sets a new standard in personal nutrition and hydration, offering a game-changing solution for those looking to elevate their wellness journey.
Miele Guard – a brand-new generation of bagged cylinder vacuum cleaners
Miele Guard – a brand-new generation of bagged cylinder vacuum cleaners, engineered for exceptional cleaning performance, convenience, and long-lasting quality.
There are three models to suit every home:
Guard S1 – Lightweight and compact, without sacrificing performance
Guard M1 – High capacity with powerful performance and versatile cleaning options
Guard L1 – Our top-of-the-range model, featuring WiFi connectivity, automatic floor detection, and a premium fabric edge design*Key features of Miele Guard:
– Models to suit every household (including our renowned Cat & Dog and Allergy variants)
– New stylish designs
– Powerful cleaning performance
– HEPA filtration options for allergy sufferers
– Intuitive controls & ergonomic design
– Rigorous testing for 20 years of reliable use+
– Cutting-edge WiFi integration on the Comfort XL model, allowing you to monitor bag fill levels & filter status via the Miele app
Miele Guard is a vacuum that’s as stylish as it is powerful – with premium finishes, on-trend colourways such as Terra Red, Nordic Blue, Sunset Yellow through to Obsidian Black, Lotus White and Titanium Pearl along with intelligent features to make cleaning effortless.
ASKO partner FIFA
ASKO joins forces with the FIFA Club World Cup 2025™ as an Official Partner bringing unparalleled quality in refrigerators to the world stage.
Whirlpool jobs to go
Whirlpool Corporation is reducing its workforce by approximately 650 employees at its Amana, Iowa operations, effective June 1, 2025.
The company said the move is driven by shifting consumer demand, not by external pressures like tariffs or regulatory changes.
Affected employees work in specific production teams, though Whirlpool has not detailed which lines or departments will be impacted.
Increased turnover in growth markets key to BSH’s success
In the growth market of the Region North America (USA/Canada), BSH increased its turnover by just under 3% and gained market share. The positive year-over-year performance is primarily attributable to the expansion of the portfolio to include products that are tailored to the local market, allowing BSH to reinforce its presence in the region and enhance its competitiveness.
Turnover in the Region Europe recorded a slight decline of -2%. The home market of Germany was also affected by the market-related decline. Here we countered the market trend and gained market share in the important built-in business. Turnover growth was also reported in countries such as the Netherlands, Austria, and the UK.
The Region Greater China recorded a moderate drop in turnover of -4.5% due to negative exchange rate effects and the significant weakening of the Chinese economy and consumer climate. Nevertheless, BSH remains the biggest non-Chinese home appliance manufacturer in China by far and is defending its strong market position.
The main success factor was strong turnover growth of almost 14% in the Region Emerging Markets, which includes Eastern Europe, the Middle East, and the African continent. BSH generated significant growth in particular in Türkiye, the Middle East, Africa, and India.
Targeted investments with a view to actively shaping key markets
BSH has not only succeeded in generating momentum in key markets, but also in actively shaping them. This has been achieved thanks to an in-depth understanding of local consumer needs and through targeted investments in brand image, innovation, and local presence, also in the important growth markets of North America and Asia.
Thus, BSH continues to expand its network of Experience and Design Centers under the Bosch, Gaggenau and Thermador brands in the North American market. Following the opening of locations in Miami and Houston in 2024, additional centers will soon follow in Washington D.C. and Beverly Hills. BSH is thereby strengthening its market presence and continuing to invest in brand awareness.
In China, BSH celebrated the 30th anniversary of its market entry, setting strong accents with the opening of a global Research and Development Center and a Talent Center in Nanjing in June 2024. These centers promote innovation at a global level, investing in highly qualified experts and strengthening BSH’s market presence. At the same time, they underscore the technology leadership of BSH in the home appliance industry
Applitech Show
Applitech Show, the first professional event in Europe dedicated to the 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝗼𝗳 𝗮𝗽𝗽𝗹𝗶𝗮𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗳𝗿𝗼𝗺 𝟱 𝘁𝗼 𝟳 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 will bring together to 𝗕𝗼𝗹𝗼𝗴𝗻𝗮 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗿𝗲 (Italy) key players from the sector, while highlighting the latest technological innovations in materials and services.
Leading companies from the entire production supply chain are already confirming their participation!
👉 Discover who they are in our Official Exhibitors List:
New Bertazzoni induction hobs, with Metal Frames
Attention to detail, colors and finishes are key elements in Bertazzoni products. This not only allows the brand to offer solutions with a refined design but also to offer appliances that can be customized according to the user’s taste. On the occasion of Design Week 2025, the company is launching new induction hobs, including those with Metal Frames. They are frames available in 78 cm and 90 cm options. The end users can choose between different finishes (gold, carbon and stainless steel) and these variations allow them to find the solution that best suits their style and decor. They also guarantee aesthetic continuity with other Bertazzoni appliances.Bertazzoni has expanded its induction hob range with new Premium (60, 78, 90 cm) and Super Premium (78, 90 cm) models, offering advanced design and technology that enhance their existing lineup. These hobs feature minimalist aesthetics with hidden controls that disappear when off, ensuring a seamless integration into modern kitchens. User-friendly controls, especially the 7” full-color TFT display on select models, provide intuitive power adjustment and real-time heat monitoring.
Key features include Bertazzoni Assistant, a smart system with five automatic cooking programs: Keep Warm, Boil Water (with auto shut-off and water level alert for steaming), Steam Cooking, Pasta Cooking (managing temperature and timing), and Frying (maintaining optimal oil temperature). Additional technologies like Automatic Pan Recognition and Pot Transfer simplify cooking. Safety features include a safety lock, Pause & Resume mode, and an end-of-cooking timer.
Furthermore, Half-Bridge technology ensures even heat distribution for low-temperature cooking, while the 3.7 kW Boost function allows for rapid boiling. A low power mode (0.3 kW) maintains stable temperatures for extended cooking.
IFA 2025
From September 5 to 9, 2025, Berlin will host the highly anticipated Internationale Funkausstellung (IFA), a legendary trade show spotlighting cutting-edge consumer electronics and home technologies. Celebrating nearly a century of groundbreaking innovation, IFA is transforming itself with a bold new visual identity and strategic direction. Guided by the slogan “Imagine the Future,” this year’s event promises a fully immersive experience, placing visitors at the heart of innovation and creativity.
As a global stage for pioneering technological trends, IFA continues to inspire both professionals and consumers alike. Berlin, a city synonymous with forward-thinking and progress, serves as the perfect backdrop for this unique journey into the future of tech. “IFA 2025 is more than just an exhibition; it’s a dynamic platform where leading brands, start-ups, and industry visionaries can engage directly with consumers. Our mission is to reinforce IFA’s reputation as an essential event in the tech industry and champion revolutionary ideas,” said Leif Lindner, CEO of IFA Berlin.
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