Cyril Buxtorf has been appointed Senior Executive Vice-President, Products & Innovation of Groupe SEB. Member of the Executive Committee, he has joined the General Management Committee. He will continue to report Stanislas de Gramont, Chief Executive Officer of Groupe SEB.
Cyril Buxtorf joined Groupe SEB in 1997 and has built up a strong experience, both in the markets and in the Business Units, over the last 26 years.
Category Archives: Appointments
POLTI: MANUELA FIGINI IS THE NEW MARKETING DIRECTOR
Manuela Figini is the new Marketing Director of Polti Spa, an international player on the Small Appliance market and leader in steam applications, both in terms of ironing and cleaning in the home
Fisher & Paykel UK Appointment
Fisher & Paykel UK has appointed Katie Hickling as area account manager for the South-Central region in the UK.
Kenwood’s campaign with food influencers
Kenwood’s new digital campaign, built on a passion for design and expertise in the kitchen, focuses on those who have become real food-themed reference points on social media , authentic representatives of the passion for home cooking .
The numbers of this project are: 12 food influencers involved , over 100 videos shared during 2023 to an aggregate fan base of more than 14 million users . These figures reflect Kenwood’s goal of communicating in simple, authentic and personal language through influencer activity across their social media channels on Facebook, Instagram, YouTube and TikTok. The forecast is to double the brand’s organic visibility on social networks and significantly increase direct traffic from social networks to Kenwood Club, the recipe sharing platform which represents the heart of the brand’s editorial positioning.
“ The new strategic plan represents a significant evolution for the brand – comments Andrea D’Aloia, Italy marketing director of the De’Longhi Group -. We want to reach people’s homes not only with the quality of our products, but also and above all with our vision: preparing food at home thanks to Kenwood is easier, more fun and guarantees exceptional results. Influencers are the link between our philosophy and everyday life ”
Justin De Lapa appointed General Manager EMEA at KitchenAid
The American brand of “small” and “large” household appliances, KitchenAid , has appointed Justin De Lapa General Manager of the EMEA division (small household appliances). He succeeds James Goldsmith who held this position for 7 Years .Our ambitions are great, and my challenge will be to take the brand as far as possible, in terms of sales, notoriety on the food processor but also on the other categories, namely breakfast, coffee and food preparation, to continue to satisfy our consumers as well as possible says Justin De Lapa. He will now be responsible for the strategic vision and the achievement of KitchenAid EMEA’s objectives for the coming years.
Fisher & Paykel appoints COO for UK
Fisher & Paykel, has appointed Stephen Rickersey as its chief operating officer for the UK, Ireland and Europe. Stephen joins the company from Miele, where he held a position as sales director. Prior to that, he worked at Whirlpool Corporation as head of sales. With over 17 years of experience
Shannon Blakely rejoins Whirlpool
Shannon Blakely is rejoining Whirlpool Corporation as vice president of North America brand marketing. She will be responsible for all aspects of marketing, from strategy to execution, for the company’s brands across the North America region. Blakely will also oversee WoW Studios, Whirlpool Corporation’s in-house creative and advertising agency, as well as the company’s consumer insights team.This is Blakely’s second tenure at Whirlpool Corporation, where she held roles of increasing responsibility throughout the brand organization until her departure in 2019.,
Gifam
Gifam, the French Association of Home Appliances Brands announced the re-election of Véronique Denise, president of Beko France, as president. Re-elected by the members of the Board of Directors at the end of her first term of office, which began on March 11, 2021, she will be president for another ye
Applia Italia, Lioy confirmed as president
Paolo Lioy Chief Executive Officer and Chairman of the Board of Whirlpool Italy, confirmed as president of APPLiA Italia for a second two-year term 2023-2025, in the annual General Assembly of the Confindustria Association which brings together companies operating in Italy in the household appliances and professional equipment sector The General Council is completed by: the Vice-Presidents Vittorio Bertazzoni (Smeg) for International Affairs, Marco Brogi (De’ Longhi) for Innovation and Digital Transformation, Enrico Hoffmann (BSH) for Communication, Laura Rocchitelli (ROLD) for SMEs ; the Group Leaders Lorenzo Comaschi (Miele Italia) for Large Appliances, Francesco Spizzico (Sabiana) for Assocamini, Daniele Pianezze (Copreci Italia) for Components, Andrea Rossi (Electrolux Professional) for Efcem Italia, Fabio Forte (Rika Stufe Austriache) for Unicalor , Renzo Mulattieri (Elica) for Hoods, Ciro Sinatra (Vorwerk Italia) for Small Appliances; Manuela Soffientini (Electrolux Italy) Past President; the Directors Mario Salari (Ariston), Marco Saccone (Olimpia Splendid).
Andrea D’Aloia is Marketing Director at De’Longhi
Andrea D’Aloia, since 2020 Marketing Director of Miele Italia has become Marketing Director in De’Longhi. The manager himself announces it on his Linkedin profile. D’Aloia was ‘born’ in Ferrero where he carried out an international career in Luxembourg, Singapore and Frankfurt. Polyglot (he speaks Chinese as well as English) he enters the marketing of Burger King in Zurich and then arrives at Miele. In recent weeks you have started an Executive MBA at SDA Bocconi.
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