Tag Archives: shark

Introducing the Shark TurboBlade

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Traditional fans can be noisy, bulky, and limited in reach, often requiring multiple units to cool a space. TurboBlade changes everything, offering greater coverage, customization, and a sleek, modern design with the most powerful bladeless fan at its core. 

With no trade-offs or compromises, Shark TurboBlade delivers:   

– 360° multi-zone coverage through a blade of air you can pivot, twist, and oscillate to cool every corner 

– AirBlanket Mode for horizontal, widespread airflow while you rest and recharge 

– Unmatched versatility with 10 speeds and noise levels, plus Sleep Mode and BreezeBoost for customized cooling  

SharkNinja is committed to solving consumer problems and delivering best-in-class solutions that combine next-level design and innovation. Shark TurboBlade is just the latest step in that journey.  

Shark best results

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In Q4 2024, net sales grew 30% and Adjusted EBITDA increased 33%, contributing to a full-year increase of 32% in Adjusted Net Sales and 32% Adjusted EBITDA growth.Highlights for the Year Ended 2024 as compared to the Year Ended 2023

Net sales increased 30.0% to $5,528.6 million and Adjusted Net Sales increased 32.4% to $5,528.6 million.
Gross margin and Adjusted Gross Margin increased 320 and 220 basis points, respectively.
Operating income increased 72.4% to $644.2 million. Adjusted Operating Income increased 31.5% to $839.5 million.
Net income increased 162.6% to $438.7 million. Adjusted Net Income increased 37.2% to $616.2 million.
Adjusted EBITDA increased 32.2% to $951.1 million, or 17.2% of Adjusted Net Sales.
Mark Barrocas, Chief Executive Officer, commented, “SharkNinja delivered exceptional performance throughout 2024, capping off our strongest year to date with outstanding fourth quarter results. Our proven three-pillar growth strategy continues to drive market share gains across our expanding product portfolio, fuel category expansion, and accelerate our global presence

Shark IFA 2024

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SharkNinja took centre stage at this year’s IFA 2024 to unveil a fresh run of transformative products that will launch across the EMEA region for the home 

Set to shake-up the at-home espresso coffee market, SharkNinja announced today that it will make its first EMEA entrance into the espresso coffee machine category this year with the launch of the Ninja Luxe Café range SharkNinja’s latest innovations for EMEA include the Ninja Luxe Café, an all-in-one espresso, filter coffee, and rapid cold brew maker (available in select models only); the Shark PowerDetect Robot, a robot that optimises cleaning by detecting and reacting to its surroundings; the Shark SteamPickup 3-in-1 Hard Floor Cleaner, a new steam mop that also collects debris, and the Ninja Foodi 8-in-1 PossibleCooker, a versatile multi-cooker that can slow cook, steam, sear/sauté, cook rice, and more.  Additionally, SharkNinja is further expanding its product lineup in Europe and the Middle East. The upcoming releases include the Ninja Foodi 8-in-1 PossibleCooker, designed to simplify meal prep and cleanup for large families. These new products are poised to enhance the at-home cooking experience for both novice and experienced chefs.



SharkNinja Announces New Ninja SLUSHi Frozen Drink Maker: 

The latest innovation from makers of the viral Ninja CREAMi lets users craft hassle-free, flavour-filled slushies at home. Now, kids and adults alike can enjoy their favourite slushies without leaving home thanks to the advanced technology of the Ninja SLUSHi Frozen Drink Maker bringing commercial-grade frozen beverages right to your kitchen.

Futhermore, Ninja has announced the launch of the new Ninja Blast Max Portable Power Pro. The new Ninja Blast Max has three programmes to choose from to create the perfect smoothie creations – blend, crush and smoothie. As it crushes ice to snow, there is no need for liquid when you blend.

SharkNinja Reports Second Quarter 2023 Results

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Highlights for the Second Quarter 2023 as compared to the Second Quarter 2022

Net sales increased 22.1% to $950.3 million and Adjusted net Sales increased 19.7%, both driven by strong sales of recently launched products in the outdoor cooking and beauty categories.
Gross margin and Adjusted Gross Margin increased 430 and 370 basis points, respectively, as we benefited from cost tailwinds including inbound freight costs.
Net income decreased 27.6% to $11.9 million. Adjusted Net Income increased 40.4% to $65.2 million.
Adjusted EBITDA increased 40.0% to $113.6 million, or 12.5% of Adjusted Net Sales Cleaning Appliances net sales increased by $2.6 million, or 0.6%, to $413.8 million, compared to $411.2 million in the prior year quarter, driven by growth in the multi-floorcare sub-category and by new product innovation. This increase was partially offset by softness in the North America market, specifically in corded vacuums as consumers shifted towards cordless.
Cooking and Beverage Appliances net sales increased by $139.0 million, or 68.1%, to $343.1 million, compared to $204.0 million in the prior year quarter. This increase was driven by growth in Europe, specifically in the United Kingdom, where we further strengthened our leading market position. Our global growth was also supported by the full quarter of sales of our outdoor grill that launched in the second half of 2022, which continues to perform well across the US and European markets.
Food Preparation Appliances net sales increased by $5.7 million, or 4.1%, to $143.4 million, compared to $137.7 million in the prior year quarter driven by strong sales from our ice cream makers.
Other net sales increased by $24.8 million, or 98.3%, to $50.0 million, compared to $25.3 million in the prior year quarter. This increase was driven by continued strength of the Shark FlexStyle, our new product launch in the beauty category at the end of 2022.

SharkNinja expand into Italy

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SharkNinja, an American brand specializing in the household appliances sector, expands its business in Europe and enters the Italian market. The company combines two brands: Shark (household appliances for cleaning and personal care) and Ninja (cooking solutions: from blenders and food processors to air fryers, multicookers and cooking devices). Furthermore, SharkNinja can count on 3 research and development hubs, located in the UK, USA and China.

Shark moves into haircair

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Shark, the brand known for its highly popular cordless vacuums and small cooking appliances, has followed Dyson into the haircare market, with the launch of a hairdryer that is set to “revolutionise” the hair care market.

The Shark Style iQ Ionic Hair Dryer & Styler – known as the Shark HyperAIR in the US – comes with two attachments, including a diffuser that has extendable prongs, which means the roots, as well as the ends of curly hair, can be dried quickly, while still boosting the volume. It promises “ultra-fast drying with no heat damage and styles for all hair types”.

How it works

Traditional diffusers can cause heat damage because the short prongs mean heat is concentrated on the ends rather than being spread across the length of the hair shaft. The Style iQ diffuser has a built-in lever that can extend or retract the prongs so those with longer hair don’t find the heat is only being projected at the ends of their hair.

According to Shark, the Style iQ delivers premium air power and next-generation intelligence for an easy, healthy hair-care experience. Its Style iQ IQ Technology intelligently combines high-velocity heated air and ionized air for ultra-fast drying, no heat damage, and styles for all hair types. Consumers can also attach any of the four IQ Stylers – IQ 2-in-1 Concentrator, IQ Styling Brush, IQ Curl-Defining Diffuser or the IQ AirWave – and Shark will automatically set the heat & airflow settings for the user, taking the guesswork out of styling, and ensuring a great result every time.

It is available to purchase in the UK and the US now.