LG Electronics introduced the new and improved version of its home appliance brand Tuesday to offer “hyperpersonalized” user experiences, raising connectivity and offering new subscription services to make doing household chores easier.Presenting the enhanced plan for the brand UP Appliance 2.0 to expand its business portfolio into nonhardware services and subscription services in Korea, the tech giant said it will be launching the upgraded brand overseas from next yearThe new chip and operating system will allow users to upgrade the software of their home appliances, and also allow users to adjust the usage of the appliances based on their personal preferences, Lyu explained.users would be able to order detergents and meal kits directly from their washing machine and refrigerators.
The company has forged partnerships with home care and grocery delivery services, including Laundrygo, a same-day laundry service startup and Daeri Jubu, a home cleaning service, and plans to expand the list.
With UP Appliance 2.0, customers can rent the home appliances to use for three to six years.
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South Korea’s LG Electronics Inc. is taking a step towards a sustainable future by ramping up its resource recycling efforts. The company has successfully collected and responsibly handled nearly 4 million tons of used home appliances.
Did you know that recycling electronics helps reduce waste, conserve valuable resources, and prevent environmental pollution? By participating in recycling programs and supporting companies like LG Electronics, we can all contribute to a greener planet. Remember, every small action counts! 🌍♻️
Samsung, LG Top Home Appliance Satisfaction Survey in U.S.
Samsung and LG have topped a U.S. customer satisfaction survey for home appliances this year. Global industry tracker JD Power said last Thursday appliances made by the two Korean companies scored the highest in nine of 12 segments.The rankings were based on a study of over 20,000 customers who made purchases in the past year in six categories including brand image, pathway to purchase, and problems encountered.Samsung ranked first in eight segments, including cooktop, freestanding range, washers and tumble dryers. LG ranked highest in the side-by-side refrigerators segment and tied for first place in over-the-range microwaves with Samsung.Last year the two companies ranked first in six out of the 12 segments.LG, Samsung Sweep Best Washer Ratings in U.S.
Korean home appliance firms struggle for foothold in China
Samsung and LG have repeatedly been knocking on the door of China’s home appliance market, but progress has been thwarted by intensified rivalry from local brands and escalating tensions between the two countries.
Korean TVs from Samsung Electronics and LG Electronics accounted for a mere 4.1 percent of China’s TV market in 2022, according to market tracker Omdia.
That represents 3 percentage points drop from 2019.In terms of refrigerators, the number of Korean refrigerators imported to China shrunk by 21.8 percent in 2022 year-on-year.
Neither Samsung nor LG were included in the top 10 refrigerator brands sold in the country last year, according to global market tracker AVC.Haier, a value-for-money Chinese consumer electronics brand, accounted for 32.7 percent of the market taking the lead. Germany’s Siemens was the only foreign brand included in the list.
LG Electronics starts operation of factory in US
LG Electronics has completed the construction of a washing machine production line at its home appliance factory in Tennessee, U.S., and started operations.
With this, LG Electronics is now able to produce all laundry appliances in the U.S., from washing machines and dryers to wash towers. The company is aiming to build a state-of-the-art twin factory in the U.S., identical to its mother factory in Changwon in Korea to proactively respond to global changes such as the supply chain crisis.
According to industry sources on Sunday, LG Electronics completed the expansion of a new wash tower line at its Tennessee factory on Dec. 12 and started operations. The production capacity of the new wash tower line is 20,000 units per month, or 240,000 units per year, according to the company.The Tennessee plant, along with the Changwon plant, was selected as a lighthouse factory by the World Economic Forum (WEF). A lighthouse factory refers to a factory that introduces advanced technologies to brighten the future of global manufacturing. LG Electronics’ Tennessee plant is the first overseas production base of a Korean company to be selected as a lighthouse factory.LG Electronics has been focusing on diversifying its production bases outside of the U.S. Last year, it built a refrigerator manufacturing facility at its Hai Phong plant in Vietnam. Refrigerators made in Vietnam are sold not only to the domestic market but also to the Philippines, Thailand, Indonesia and Taiwan.
LG Electronics also has home appliance production factories in Noida and Pune, located in the western part of India, a rapidly emerging market. The company invested approximately 30.4 billion won ($23.72 million) to expand the production line for premium double-door refrigerators.
Posco launches new low-emission steel product
Posco has launched the country’s first low-carbon steel product in line with the steelmaker’s ambitious goal to achieve carbon neutrality by 2050, the company said Sunday.
LG Electronics has become the first client to purchase the newly-launched low-emission steel product for the company’s home appliances production, the company added.
LG MoodUp
LG Electronics (LG) announces ‘MoodUP™, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView™ fridge with MoodUP.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 colour combinations to choose from and easy management via the LG ThinQ™ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
LG Tiiun
To make growing plants at home easy, LG introduced the LG tiiun in 2021 and the tiiun mini in 2022 – two innovations that allow users to enjoy a greener lifestyle, indoors. A smart gardening system with built-in LED lighting and automatic temperature control, LG tiiun is the ‘green thumb’ that can help anyone achieve gardening success.
LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor
Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun. “Our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners,” he said.
The first step in achieving these goals was the creation of an online community for tiiun owners. Established in October 2021, the community now has more than 6,000 active users as of May 2023. “The community has been favorably received because, instead of being a one-sided platform where LG simply posts tiiun-related information and news, it gives members the opportunity to share their own personal stories and communicate with fellow plant- and tiiun-lovers,” explained Shin.As of now, LG tiiun is only available in South Korea. However, it is expected to reach more markets in the near future. “With global expansion in mind, we are currently experimenting with cultivating plants from various regions and environments,” said Shin.
Proud of tiiun’s success at home and looking forward to its bright global future, Shin stated, “In the same way that Scotch Tape and Styler have become generic terms, our hope is that, someday, tiiun will be the word that people use when they’re talking about indoor gardening appliances.
LG Named Most Sustainable Home Appliance Brand
LG Electronics has been named the industry’s most sustainable home appliance brand in the just-published 2023 Green Builder Sustainable Brand Index.
The ranking is based on the weighted average of three factors: survey data used to gauge builders’ perception of a company’s sustainability efforts, data that tracks the number of positive brand mentions by consumers who have used or have heard about a product, and sentiment that tracks how favorably consumers view a particular company.LG topped all three survey components – and is the only company among any category winners to do that – largely due to its ever-advancing and continually popular Signature Kitchen Suite brand and consistent emphasis on energy efficiency and performance.”
This top ranking follows the announcement that LG earned two coveted 2023 Green Builder Sustainable Products of the Year distinctions,“recognizing innovations that go above and beyond in manufacturing and encourage sustainability through innovative technology or an improved version of a traditional technique.” The LG Multi F MAX with LGRED° multi-zone heat pump HVAC system and LG STUDIO induction cooktop with a flex cooking zone were singled out as Sustainable Products of the Year in the HVAC and appliance categories, respectivelyNamed 2023 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency, LG helps consumers take climate action in impactful ways. For example, ENERGY STAR certified LG clothes washers and dishwashers purchased by American consumers in the past year are expected to save more than 35 billion gallons of water over their product life, enough to fill 53,000 Olympic-sized swimming pools.“ENERGY STAR Most Efficient 2022” LG refrigerators, washers, dryers, room air conditioners and computer monitors are expected to save more than 482 million pounds of CO2 over the life of these products.
LG CEO Visits the Key Production Sites
This month, LG CEO Cho visited the company’s key production bases in Asia, including Vietnam, Thailand and Indonesia, directly looking into key factors of operational advancement strategies, such as quality enhancement, supply chain, cost structure improvement, safety and productivity of vehicle components, home appliances and TVs. Ultimately, the company aims to strengthen competitiveness and growth in key business areas and global markets.
“Let’s further strengthen our market dominance and solidify the foundation for sustainable growth by upgrading our locally-optimized operation methods and providing world-class quality, cost competitiveness and reliable delivery to our customers,” said CEO Cho. “We should look to pioneer future markets with our unmatched innovation and ability to overcome challenges, while holding firm to the belief that opportunities come from delivering exceptional customer experiences.”
The CEO began his Asian tour in Ho Chi Minh City, Vietnam, where he was joined by the heads of LG’s Asian subsidiaries for a management meeting. There, he was briefed on the company’s regional performance and discussed the status of individual markets including Vietnam, which serves as a global production base for LG’s electronic devices and home appliances. He also had in-depth talks with the subsidiary heads on a variety of business matters, such as improving production efficiency, verifying mass production processes for new products, enhancing quality control and boosting growth through mutually beneficial partnerships.Departing Vietnam, CEO Cho headed to Thailand to visit the Rayong factory and its home appliance production lines. Next, he traveled to Jakarta, Indonesia to inspect LG’s Cibitung plant, which has become a major TV production base for the company’s premium product lineups, including LG OLED TVs. After Jakarta, the CEO made a stop in the city of Tangerang, meeting staff and looking over facilities at the local LG plant, which focuses primarily on refrigerator production.
“Our Vietnam and Indonesia subsidiaries now form a complete business structure, having recently added a local R&D subsidiary to the production and sales corporations already in place,” noted CEO Cho, who also called on all subsidiaries in the Asia region to accelerate their business management by implementing active localization strategiesLast year, the company achieved sales of more than KRW 7.8 trillion in the Asian market, continuously increasing sales by about KRW 1 trillion yearly with double-digit growth over the past two years.This year alone, the CEO has already spent more than 150 hours in the air visiting nine countries across North America, Europe, Asia and Central and South America – participating in major events, including CES 2023 and AHR Expo in the U.S.A. and ISE 2023 in Spain, and touring various LG facilities in Mexico, Brazil, Chile and Australia
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