At Electrolux Group, sustainability isn’t just a buzzword—it’s a driving force behind innovation. Beyond designing high-efficiency appliances, the company is pioneering the use of alternative energy sources to help consumers embrace more eco-friendly lifestyles. One of its most promising frontiers? Hydrogen-powered cooking.
Leading Italy’s First Hydrogen Home Trial
In a groundbreaking move, Electrolux Group is taking part in Italy’s first residential hydrogen trial, spearheaded by Inrete Distribuzione Energia (part of the Hera Group) in Castelfranco Emilia, Modena. This initiative marks a significant step toward integrating hydrogen into everyday domestic energy use.
Launched in 2022, the project has gradually introduced a blend of natural gas and hydrogen—starting at 5% and aiming for 10%—into the local gas grid. This rollout follows a protocol established by the Italian Ministry of Environment and Energy Security (MASE), Inrete, and the Italian Gas Committee (CIG). According to Electrolux Group, both lab and field tests have shown that their gas hobs perform exceptionally well with these new fuel mixtures.
Ready for the Future: Hydrogen-Compatible Hobs
At the company’s Food Preparation R&D center in Forlì, engineers have been hard at work developing cooking appliances that can handle even higher hydrogen concentrations. The result: a new generation of hobs that are “Hydrogen Ready” for up to 20% hydrogen blends—well ahead of current regulatory and infrastructure standards in Italy and across Europe.
“Our mission to enhance everyday living goes hand in hand with our involvement in forward-thinking projects like this,” says Fabio Spanò, Combustion Technology Module Manager EU at Electrolux Group. “They allow us to share our expertise and contribute to collective progress and well-being.”
Why Green Hydrogen Matters
Green hydrogen—produced via water electrolysis powered by renewable energy—is a clean, sustainable energy source. Unlike fossil fuels, its combustion emits only water vapor, making it a powerful tool in the fight to decarbonize household energy use.
A Broader Sustainability Vision
This hydrogen initiative is just one part of Electrolux Group’s broader commitment to sustainability. From appliances that conserve water and energy to the use of recycled materials and efforts to reduce microplastics and food waste, the company is actively working on multiple fronts to deliver smarter, greener solutions for modern living.
By investing in hydrogen technology and sustainable innovation, Electrolux Group is helping shape a cleaner, more responsible future—one kitchen at a time.
Tag Archives: ITALY
Beko Europe in Italy
Beko Europe’s Meeting with Italian Social Partners: A Disappointing Update
On November 7th, a long-awaited meeting took place at the Ministry of Industry and Made in Italy in Rome. The meeting, attended by Beko Europe CEO Ragip Balcioglu, was intended to address the company’s operational challenges in Italy. However, the outcome was far from positive.
During the meeting, Beko Europe outlined several significant issues impacting its Italian operations:
* Weakened Consumer Demand: A notable slowdown in consumer demand across Europe has negatively affected the company’s sales.
* Intensified Competition: Increased competition from Asian market players has further eroded Beko Europe’s market position.
* Negative Business Performance: Despite substantial historical investments, the company has experienced negative business performance.
* Structural Overcapacity: Italy’s manufacturing facilities are facing challenges due to structural overcapacity.
These factors have collectively created a challenging environment for Beko Europe’s Italian operations. The meeting with social partners aimed to discuss potential solutions and strategies to mitigate these issues. However, the specific details of the discussions and any proposed solutions have not been publicly disclosed.
As the company navigates these turbulent times, it remains to be seen how Beko Europe will adapt to the changing market dynamics and ensure the sustainability of its Italian operations.officially announced the closure of factories in Poland and the group’s only plant in the United Kingdom, the spotlight is now on Italy where Beko has 4,400 employees, exceeding 5,000 with temporary workers.the historic refrigeration line in Cassinetta di Briandronno (but not the line dedicated to built-in ovens and microwaves); the entire Siena plant (dedicated to the little-selling category of chest freezers) and the Comunanza site engaged in the production of washing machines and washer-dryers, also produced in Beko’s plants in Turkey and in what until the merger was Beko’s only industrial presence in Europe: the Ulmi plant.
In total, according to press sources that followed the event, at least 1,000 jobs are at risk among the 4,400 employees in Italy, excluding temporary workers.
HAIER LAUNCHES THE WASHPASS SERVICE IN ITALY
personal time management is a priority, such as making use of highly performing services that do not impact the environment. Being able to count on efficient allies, to whom you can delegate the daily management of household chores without worries, is now essential. WashPass by Haier represents a tailor-made solution designed to offer unprecedented innovation, guaranteed by two leading brands that have always been synonymous with the highest quality.
The association of WashPass with the hOn app allows you to access the washing machine even remotely, receiving notifications in real time, and to take advantage of a higher number of programs than a standard washing machine. Enrollment between the washing machine and the hOn app is guided and simple: one minute to connect. The app will function as a single digital space to control and manage WashPass and is compatible with Alexa and Google Home smart speakers. Furthermore, it is possible to receive advice for laundry and access many features such as: Washing-Lens, which scans the labels of the garments and here is where hOn indicates the most suitable program; Eco-Schedule, which allows you to automatically program the start-up of household appliances directly in the most convenient time slots with respect to your electricity supplier’s contracts
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