I-REC certificates obtained attest that 100% of the electricity used by the company in Türkiye is generated from green This important achievement, which covers the entire calendar year 2024, is in line with the company’s ongoing commitment to mitigate its environmental impact and contribute to the fight against climate change.Haier Europe’s commitment to sustainability goes beyond renewable energy consumption. In early 2024, the company installed solar panels at its dishwasher factory in Turkey, covering approximately 60% of the energy needs of its dishwasher and dryer production facilities. Additionally, 98% of the total waste generated at Haier Europe’s Turkish production sites was recycled or recovered, as part of its journey to achieve “Zero Waste to Landfill” certification.
Tag Archives: Haier Europe
Haier Europe: Daniele Pugliese is the new Head of Cooling
Pugliese joins from Whirlpool where he headed up operations in the Czech Republic and Slovakia, before which he spent four years heading up marketing for Whirlpool’s refrigeration category. He replaces Diego Perrone, who was recently appointed Managing Director for the UK
Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer.
Francesco Di Valentin is appointed Chief Business Officer
Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer. He will join the Haier Europe’s Senior Leadership Team and report directly to CEO Neil Tunstall.
Francesco Di Valentin will be responsible for ensuring the zero-distance mindset with the markets and customers permeates all business activities. He will lead the markets and collaborate extensively with the CEO and the members of the SLT to drive revenues and customers’ satisfaction as well as create a “supplier of choice” culture towards trade customers in the European markets thanks to Haier Europe’s product and brand leadership.
Francesco Di Valentin said: “I am delighted to have been appointed to lead this new role at Haier Europe. It is a very strategic one as the company is committed to pursuing its ambition to be the undisputed leader in the major appliances industry and the first consumer choice for smart home solutions. I will be very focused on working with the markets, the Product Lines and all the supporting functions to achieve and cultivate zero distance, delighting our current and future customers and consumers.”
He brings more than 25 years of international experience of deep industry sales and marketing expertise. He replaces Jean Pascal Rey – Chief Commercial Officer, who will leave Haier Europe to pursue other interests
Haier Europe appoints Neil Tunstall as the new CEO
Haier Europe has announced Haier UK and Ireland managing director Neil Tunstall as its new chief executive officer.He succeeds Yannick Fierling who stepped down from the role of Haier Europe CEO.
Neil Tunstall will begin as Haier Europe CEO beginning of April. He will assume leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and 7 manufacturing sites
Yannick Fierling leaving Haier
Changes at the top of Haier Europe Yannick Fierling,is leaving ,He joined the Chinese multinational as CEO Europe: it was 2015 and he came from another top position, that of CEO of Whirlpool Europe
he helped build Haier from practically from zero one of the leading home appliance companies in Europe, growing faster than all their competitors for eight consecutive years and multiplying by 10 the turnover. There is more. They out the first Chinese company entering the Frankfurt Stock Market, made a successful acquisition and brought the group to the 3rd position today in Europe. And have built five factories, and doubled the number of employees
Haier cutting workforce at its Romanian factory
Haier, owner of Candy-Hoover group in Europe, will make redundant 400 of its 1,000 employees at its refrigerator factory opened in 2021 in Romania upon an investment of EUR 70 million, out of which EUR 25 million provided by the state through a grant.The factory is located in the Allianso Industrial Park in Ariceştii Rahtivani, near Ploiesti, on 63,000 sqm
Haier open shop in Turkey
The opening of the new Haier shop-in-shop at the Mediamarkt Tech Arena concept store in Istanbul! This shop-in-shop offers a unique approach to showcase Haier’s technological leadership, sophisticated design, and premium experiences.
With plans to open a Haier flagship store in the future, Haier look forward to bringing modern design, tailor-made, and highly customizable smart home technologies in Turkey over the next year
Haier Europe, the commitments of the sustainability plan
Clear objectives of emissions reduction and sustainability integrated into its activities , both through an improvement in operational performance and with a strategy based on resource efficiency and energy saving solutions : here are the new steps forward by Haier Europe in its sustainability plan. The starting point of this ambitious objective is represented by the Haier Europe sustainability report , recently published: the document illustrates the main results achieved in the last period and the investments made by the company in favor of greater production efficiency in strategic plants, to reduce part of direct and indirect emissions by over 20%.
For the next few years, Haier Europe has announced its commitment to present a plan to reduce emissions by adopting a scientific and calculated approach through the Science Based Targets Initiative (SBTi) , a global body that allows companies to set targets in line with latest scientific discoveries. Haier Europe has set an interim target of 60% renewable energy at all company-controlled sites by 2025 , and intends to support part of its operations with self-produced renewable energy by deploying solar panels at all its factories.
With its multi-brand offer ( Candy, Hoover and Haier ) Haier Europe offers a wide range of freestanding and built-in class A products , the most energy efficient for household appliances. Recently, the company also launched WashPass , the first AI-controlled subscription washing service and has focused on developing energy efficiency partnerships and also launched a new Green Energy division
Haier CEO @IFA23
Yannick Fierling , CEO Haier Europe says: “We are proud to announce that we will reach 4 billion euros in sales in 2023 and have the fastest growth in Europe . Our goals for 2028 are to double our market share and have 30 million connected users (6 million today). And above all, we want to offer more than products to consumers, we want to offer them an experience »
Haier Europealso announces an acceleration of investments in Candy, both in production tools and in the release of new products. Concerning sustainable development, Yannick Fierling declares: “we have a clear roadmap in reducing our CO2 emissions (-20%) since 2021”
Haier UK 3rd UK activation centre
Haier announce thecontinued expansion in the UK with the opening of a third Activation Centre!
Located in the heart of London at the iconic Business Design Centre, The Haier Design Activation Centre follows on from the two Warrington based brand and training activation centers which are used for both internal meetings and external events.
The new Haier Design Activation Centre will give us a space in the heart of the UK capital for our customers, colleagues and communities, and it will provide us with amazing opportunities to launch ground-breaking solutions, services and ecosystems at the heart of an iconic and industry leading event space.
