Tag Archives: Groupe SEB

SEB ECOdesign

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Committed to minimizing the environmental impact of its products throughout their life cycle, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards. A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands. To be included among the most eco-friendly products, the company’s appliances must comply to five eco-design criteria: materials with a lower environmental impact, more energy efficiency, products designed to last and be repaired, increasingly recyclable products, packaging with a lower environmental impact.

«The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design said Diane Folletet, Sustainable Innovation Product Director at Groupe SEB -. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact».
Among the new low impact products, this autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation appliances in Europe, entirely manufactured in Lourdes, one of the 11 Groupe SEB factories in France. The products have a fresh and intuitive design and are made of up to 65% recycled plastic. «Recycled plastic is an essential part of the circular economy – the company explains – and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out»

SEB trains repairers who extend the life of small household appliances

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The heavy weight of the small household appliance launched a repair workshop with an insertion organization.

Porte de la Chapelle in Paris, the leader of small household appliances SEB has just inaugurated a place of a new kind, called RepareSeb. Open to the public, this 900 m 2 “workshop-boutique” is dedicated to repairing and reconditioning products, with a view to reselling or renting them (fondue or raclette set, heating robot, etc.). Launched in early 2021 with Groupe Ares – the leading player in integration through economic activity in Île-de-France – the site employs around ten people trained in the profession of repairer with a view to accessing stable employment after fifteen months.

The objective is to reach around thirty employees in professional integration each year. “RepareSeb is at the crossroads of the solidarity economy (with the resale of second-hand products), the social economy (by allowing professional reintegration) and the economy, because we want this social joint venture to be profitable ” , explains Thierry de La Tour d’Artaise, CEO of SEB. In France, SEB can count on 200 repairers, independents who have their own shop.Not enough. “There is a lack of repairers, admits the manager. Boulanger and Darty are interested in managing the second life of the products, with RepareSeb. ” SEB has invested less than 1 million euros in the project, where its own technicians work. The city of Paris has contributed 350,000 euros and the region for 121,000 euros. “The repair economy must be embodied in places serving Parisians ,” supports Florentin Letissier, city deputy, in charge of the circular economy. This is why the city got involved in the project. ” If this first test is successful, other RepareSebs should open in France

SEB ANNOUNCES BIG INVESTMENT IN FRANCE

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Groupe SEB announces an investment of more than 150 million euros in France this year.

With 11 industrial sites in the country, Groupe SEB is very committed to producing in France and invests an average of 60 million euros each year.  

In addition to the investment mentioned above, Groupe SEB has this year two major projects:

On the Group’s world headquarters based in Ecully near Lyon, a new Research Center will open very soon and between 150 and 200 researchers will be working at a worldwide level. This 12 million euros investment will allow further Groupe SEB’s development with the creation of a Global Innovation Center for the Small Household Appliances business. The objective is to bring together, on the same site, the players in the Innovation process, enabling the Group to accelerate the development and the launch of its new products. In 2019, the expansion of the area by an additional 2,500 m2 has begun, 40% of which will be used for labs. The purpose of all these investments is, in particular, to study consumer behavior and needs in order to derive strong concepts for new products. 


In Hauts-de-France, Groupe SEB has committed around 80 million euros to build a logistics platform at the Alouette business park in Bully-les-Mines. Covering an area of more than 26 hectares, the site will host the future distribution center of more than 100,000m² for European markets. The platform should be operational in the first half of 2023. 
 

Positive results for Groupe SEB,

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Positive results for Groupe SEB, (includes brands Krups, Moulinex, Rowenta, Tefal)

which reported sales of 3,610 million euro, with a growth 23.9% compared with end-June 2020. The increase includes organic growth of 26.3% (768 million euro), a currency effect of -4.3% (-125 million), and a scope effect of +1.8%. Though the increase is to be compared with a first-half 2020 that was heavily impacted by the spread of the pandemic, it also reflects solid growth relative to first-half 2019, with sales up 8.2%. Drivers of the Groupe performance are both the Consumer business and a significant rebound in Professional sales in the second quarter.

The Consumer business recorded an organic growth of 29.6% in the first six months, against weak 2020 comparatives in all regions. After a brisk start to the year (+39.1% LFL), the Group maintained robust sales momentum in the second quarter (+20.6% LFL), still driven by strong demand for small domestic equipment around the world. In this environment, promotional pressure remained moderate, ensuring a firm price-mix. E-commerce continued to be a powerful growth engine, the reopening of stores having come late in numerous countries.

Thierry De La Tour d’Artaise, Chairman and CEO of Groupe SEB

Groupe SEB posted an excellent first half, – conmented Thierry De la Tour D’Artaise, chairman and CEO of Groupe SEB – with performance even outstripping pre-pandemic levels despite unprecedented external tensions in the supply chain relating to raw materials and components, delays and additional freight costs. These performances were driven by buoyant demand for small domestic equipment and continued strong momentum in e-commerce. In a context of a still unstable global health environment, but given the performance of the first half, we now anticipate for full-year 2021 a growth in reported sales exceeding 10%, along with an operating margin of close to 10