Groupe Brandt’s collapse is not an isolated case. It reflects a growing crisis in Europe’s white goods sector, where even market leaders are under pressure.
– BSH Group, Europe’s largest appliance manufacturer, recently confirmed it will shutter two German plants—Nauen (washing machines) by mid-2027 and Bretten (cookers and hoods) by early 2028—resulting in 1,400 job losses. Production will shift to lower-cost European sites.
– Electrolux continues its restructuring efforts amid rising debt and liquidity concerns, despite recent strong performance.
– Miele has already relocated washing machine production from Germany to Poland, citing cost pressures.
The Bigger Picture: Europe’s Manufacturing Squeeze
The European appliance industry is being squeezed from all sides:
– 📈 Rising energy and labor costs
– 🏛️ Regulatory and bureaucratic burdens
– 🌏 Aggressive competition from Asian—especially Chinese—manufacturers
Brandt’s liquidation is a stark reminder that legacy, innovation, and even public support may not be enough to withstand today’s economic headwinds without private sector confidence
Tag Archives: BSH
BSH open new factory
BSH open brand new, state-of-the-art factory in Cairo, Egypt! This is BSH Home Appliances Group’s first production site on the African continent, representing a significant investment in the region. The plant opening on Saturday 28th June marked this momentous occasion. The factory will produce high-quality range cookers and boasts top-notch production facilities to start a new success story for BSH.
BSH Expands Its Presence in North Carolina, Strengthening Innovation and Growth
BSH, the home appliance division of the Munich-based Bosch Group, has been a fixture in New Bern, North Carolina, since 1997. With its North American headquarters based in California, BSH manufactures high-quality appliances under the Bosch, Thermador, and Gaggenau brands.
Now, the company is making a significant investment to establish New Bern as a central hub for cooking and dishwashing research, innovation, and manufacturing. This expansion also strengthens BSH’s distribution and customer support operations across the United States.
Darcy Clarkson, CEO of BSH Region North America, emphasized the importance of this move:
“BSH’s manufacturing operation has long called North Carolina home, and this expansion reflects the deepening of a valued relationship. New Bern’s role within BSH is growing, and this investment is one of several exciting developments that will expand our footprint, create new jobs, and drive innovation as we look to the future, with North America designated as a key growth region for BSH.”
With this latest investment, BSH continues to reinforce its commitment to quality, innovation, and sustainable growth in the U.S. market.
BSH Home Appliances Unveils First Bosch and Siemens Brand Store in Kolkata India
BSH Home Appliances Pvt Ltd, a subsidiary of global premium home appliance leader BSH Hausgeräte GmbH, proudly announces the opening of its first Bosch and Siemens brand store in Kolkata. This milestone marks a significant step in BSH’s expansion strategy, strengthening its presence in East India and bringing world-class home solutions closer to consumers in the region.
Polish BSH Factories Shine in Global Production Awards
Polish BSH Factories Shine in Global Production Awards! ✨
Once again, the exceptional talent and dedication within BSH’s Polish plants have been recognized on a global stage. In the recent internal Production Awards competition, three Polish factories triumphed, showcasing groundbreaking projects that are truly transforming ways of working. 💡⚙️ 🏆
Leading the way, the washing machine factory clinched first place in the Organizational Culture category. Their winning project focused on fostering greater diversity within the internal transport department. Through proactive initiatives, they successfully adapted the majority of positions to be suitable for women. The remarkable results include enhanced diversity, a more positive and inclusive work environment, and a significant boost in workplace safety! 💪
Adding to Poland’s success in the same Organizational Culture category, the dryer factory secured a well-deserved place in the TOP 3. Their team revolutionized the approach to work safety by implementing the ABRA matrix. This initiative sparked over 400 improvements, fostered complete team engagement, and demonstrably elevated safety standards – a testament to their sense of responsibility and proactive approach! 🏭
Furthermore, the Wrocław oven factory earned a spot in the TOP 3 of the prestigious Factory of the Year category. This recognition celebrates the remarkable coherence between their vision, mission, and daily operations. Thanks to the collaborative efforts of the entire team, and the exceptional dedication of section managers, they successfully achieved strategic objectives, even in the face of challenges.
Ulrike Krisch has joined BSH
Ulrike Krisch has joined BSH Home Appliances Northern Europe to be the new Head of Strategy & Business Development.
Ulrike is joining from Electrolux, where she successfully led the Consumables & Accessories Aftermarket business. Prior to this, she held various product and strategy leadership roles at Philips, spanning both headquarters and market organizations.
BSH sneak peak at new ovens
Meet BSH new ovens from Wrocław factory these devices manufactured in the Lower Silesian factory are in the high energy class A + and combine attractive design and functions that affect the comfort of use. The glass, black control panel adds elegance to the ovens and provides an attractive appearance . Customers can choose between touch-controlled and manual devices. The new models are equipped with removable glass in the door, which can be easily dismantled and easily cleaned. Wrocław ovens also have new functions , such as the recently popular baking using hot air (“AirFry”).
BSH dishwasher update
Max Efficient – the latest innovation for BSH brands dishwashers With the new firmware update, the Max Efficient program can be easily downloaded and offers maximum efficiency with minimal water and energy consumption. Because BSH know: Sustainability is important to their consumers, but time also plays an important role. That’s why Max Efficient is faster than conventional eco programs and brings together the best of both worlds: clean dishes and a lower environmental impact, and all in less time. Ideal for mixed dishes and slightly dried-on food residues. Max Efficient is available for qualified dishwashers from BSH brands and can be easily downloaded via the Home Connect app 𝐤𝐨𝐬𝐭𝐞𝐧𝐥𝐨𝐬 after the latest firmware update.
BSH presents the first Matter-compatible home appliance
BSH will be the first manufacturer in the world to bring a Matter-compatible home appliance to the market in early 2025. At the gigantic BSH stand at IFA 2024 a built-in XXL fridge-freezer combination was presented, which will be distributed under both the Bosch and Siemens brands.
The new Matter connection standard will enable simple and fast networking in the future not only between the group’s appliances but with all models that have been or will be put on the market by manufacturers adhering to this standard (almost all leaders) with great advantages for everyday use. Matter-compatible devices can be controlled via various apps and technologies, actively or automatically and self-controlled in the background. BSH is therefore actively positioning itself for the smart home of the future.Home Connect has been a leader in IoT solutions for the kitchen and home for a decade. At IFA, BSH is celebrating this anniversary with new functions that promote sustainability and ease of use. One of these functions is Smart Start, which automates the operation of household appliances based on the highest share of renewable energy in the power grid or electricity prices. For consumers who do not yet use dynamic electricity tariffs, BSH has partnered with the green electricity supplier Tibber to offer discounted tariffs and thus promote the use of renewable energies.
Additionally, consumption statistics provide consumers with an overview of their water and electricity consumption. The Consumption Forecast feature shows the expected energy and water consumption based on the selected program, so consumers can make informed decisions about their energy consumption. The Care Dashboard helps them monitor the condition of their devices, identify maintenance needs early and address them directly to ensure optimal.
New appointments at BSH
From 1 September 2024 Enrico Hoffmann will be Head of Sales & Marketing Central Europe of BSH, while Christof Jaeger will become the new CEO of BSH Italy After three years, Enrico Hoffmann concludes his mandate at BSH Italy, during which he has successfully strengthened the subsidiary’s business, focusing on sustainable development for the company and for its people, making his skills and his strong focus on the Customer and the end Consumer available. From September 1, 2024, Hoffmann will take up the role of Head of Sales&Marketing Central Europe with responsibility for the countries Germany, Austria, Switzerland and Hungary.
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