Tag Archives: Arçelik: Beko Europe is born

Big moves at Beko: Balcıoğlu takes global strategy reins, Garzanli stays CEO of Beko Europe

Posted on by

Effective October 1, 2025, Mehmet Ragip Balcıoğlu has stepped into the role of Deputy General Manager of Global Marketing and Strategy. Formerly Deputy General Manager of European Commercial Sales and CEO of Beko Europe, Balcıoğlu brings a wealth of experience in international sales, commercial operations, and brand marketing. In his new position, he will spearhead the development of our global brand strategy and oversee the management of our diverse portfolio of 22 brands worldwide.

Meanwhile, Akin Garzanli—who has successfully led global marketing initiatives as Chief Marketing Officer for the past three years—will continue to serve as Deputy General Manager of European Commercial Sales and CEO of Beko Europe, ensuring continuity and strategic alignment across key markets.

This leadership evolution marks a significant step in strengthening our global presence and driving long-term brand growth.

Arçelik renames its global operations under one corporate brand “Beko

Posted on by

Arçelik, the world’s leading manufacturer of household appliances, announced today it will rename its global operations under one international corporate brand “Beko”. Beko will remain owned by Arçelik and serve as the umbrella brand for its 22 well-known consumer brands worldwide such as Beko, Grundig, Indesit, Hotpoint, Arctic and Defy.Beko’s growth has been propelled by acquisitions and ground-breaking partnerships with leading businesses such as Singer in Bangladesh, Dawlance in Pakistan, Hitachi in Asia and Defy in South Africa. The recent creation of Beko Europe and acquisition of Whirlpool’s MENA business marked yet another pivotal milestone. With the recent closing of transactions, Beko became Number 1 home appliance business in Europe in terms of volume and operates across 45 production facilities with 55.000.Hakan Bulgurlu, CEO of Beko, comments: “The past decade has been about setting ambitious targets and taking action. We’ve focused on growth, industry transformation, and delivering value across the board – to our consumers, customers, employees, and shareholders

UK Antitrust gives green light to the joint venture between Whirlpool and Arçelik: Beko Europe is born

Posted on by

Arçelik’s main goal is to create the future leader of the home appliance industry, and certainly this agreement marks a significant step towards that direction. In any case, the new industrial entity, Beko Europe, will include a wide range of brands of great relevance in the sector, ranging from Whirlpool itself to Indesit, Bauknecht, Privileg, Ignis, Grundig, Arctic, Elektrabregenz, Flavel and Leisure, Hotpoint, Altus and Blomberg. This diversification of the brand portfolio will provide a unique opportunity for the new joint venture to reach a wide range of consumers and consolidate its presence in the global home appliance market The agreement will also have an important impact on Italian territory. Arcelik will provide two factories in Romania to the new company, while Whirlpool will move its European large household appliances business unit, which includes seven factories in Europe and employs a total of 14,000 employees. In Italy, the operation will involve various factories, such as those in Siena for freezers, Comunanza (Ascoli Piceno) for washing machines and washer-dryers, Melano (Ancona) for hobs and Cassinetta (Varese) for built-in refrigerators and microwave ovens. Furthermore, the Carinaro (Caserta) site will be involved with a logistics warehouse and a reconditioning center for damaged Whirlpool products.