Blueair and Lanaco Pioneer First Electrostatic Wool Filter in Air Purifiers

Blueair takes another step forward in its mission of clean air for the next generation by announcing a groundbreaking partnership with Lanaco, a New Zealand-based wool filter company. Together, they have embarked on the industry’s first initiative to develop a range of high-performance electrostatic wool and plant fiber-based filters.

initiative focused on air wellness —a crucial issue as indoor air can be up to 5X more polluted than outdoor air—aligns with Blueair’s history of innovation, and vision of bringing the purity of the pristine Swedish archipelago air into homes.

“Partnering with Lanaco to produce the industry’s first natural wool and plant-based fiber filter, derived from nature, is not just a milestone for Blueair, but a transformative moment for the air purifier industry,” said Andy Lu, CEO of Blueair. ” With Lanaco’s innovative New Zealand wool filter technology we’re ushering in a new direction of performance. Lanaco’s filter has been ten years in the making, starting with a bespoke wool breeding program Astino® through to today’s sophisticated result, which has been refined and tested in challenging environments including space exploration.”

Blueair has led the industry with product innovations, technology and using materials that are made to last. The company is known for its proprietary HEPASilent dual filtration technology which captures 99.97% of particles as small as 0.1 microns1 in size and delivers more clean air faster2, while using less noise3 than HEPA filtration alone all while using lower energy4. And just last month, the company launched its Classic Pro unit, made with durable steel and HINS PureTM lighting technology that neutralizes germs via a violet light inside the unit.

DH Lifelabs new trade partner

Bluestem Group introduce a new brand partner, DH Lifelabs UK, who produce innovative air treatment products to create a cleaner, safer and more comfortable home.

In addition to the revolutionary Aaira Surface Cleaning & Disinfectant System, we are stocking a number of air purifiers, including the compact Aaira Mini, as well as Wi-Fi enabled models.
for more info call Bluestem on 01473 271272

Coway breathes fresh air into IFA 2022 with its latest range of ‘Noble’ purifiers

Conall Lee, Senior Vice President, Product Strategy and Global Business, talked about the company’s latest innovations and plans for the European market in an interview with the IFA International.
Can you tell us a little about your latest water and air purifiers?
Coway is showcasing a total of 23 home health appliances, including new products with improvements in performance, design, and ease-of-use aimed at targeting our European market. The focus are our premium appliances, ‘Noble Collection’, the ‘Icon Water Purifier Series’ equipped with AI function, and the all-new air purifier ‘Art Columbia’. We will also introduce new additions for Airmega, our air purifier lineup, which will be featured to launch in Europe in Q2 2022. We are especially excited for our ‘Noble Collection’, which foster flawless hygiene and a self-maintenance function meant to improve the quality of life for our European consumers.

What are the health and wellness benefits of using these?
According to EFA(European Federation of Allergy and Airways Diseases Patients’ associations), Europeans spend approximately 90% of their time indoors. However, it has been discovered that indoor air can be 70% more polluted than outdoor air. Moreover, ceaseless pollutants such as dust, pollen, and pet allergens anywhere have recently threatened the minimal standard of European health criteria. I reckon Coway’s HyperCaptive™ air filtration system is a great solution to protect from those harmful contaminants.

What makes Coway’s products stand out compared to the competition?
Coway has tirelessly refined its expertise in the home appliance industry-since our founding back in 1989. We leverage our expertise in all facets of our business, such as research and development of products, production, quality assurance testing, quality management and distribution, to preemptively discern consumer needs and potential issues to address them promptly.How will the market for these evolve over the next few years?
Nowadays, consumers have a growing interest in air quality since they have begun spending more time at home thanks to the covid-pandemic. Most Europeans suffer from indoor air pollution, such as carpet dust, pet dander, and mold. In addition, CO2 (Carbon dioxide) emissions due to wildfires caused by Climate change, allergies and asthma caused by pollen and VOCs threaten public health. For those reasons, I anticipate European consumers will have a growing concern for “Clean air” as demand for air purifiers continues to grow.

How important are events like IFA for the industry?
It has been difficult to express the differentiations in our products in only virtual spaces. However, with the return of IFA events, we can now return to conversing with our potential customers to ascertain their evolving needs and new opinions.