MDA Company has acquired the historic French brand Faure from Electrolux, marking a major strategic move. President Michel Vieira calls it “an honor” to continue Faure’s legacy.
Faure will gradually integrate into MDA’s 500-store network under the MDA and Pulsat banners. The goal: reposition Faure as an affordable, eco-conscious brand aligned with modern consumer values. With private labels now dominating over 40% of the market, MDA is leveraging Faure’s heritage to stand out and build lasting customer loyalty
Tag Archives: AB Electrolux
Electrolux General meeting
Annual General Meeting of AB Electrolux was held in Stockholm on March 26, 2025.
Shareholders and others had the opportunity to follow the Annual General Meeting live via Electrolux Group’s website. A recording from the Annual General Meeting of the reflections by President and CEO, Yannick Fierling, on the past year, and the strategy going forward will be available on Electrolux Group’s website, www.electroluxgroup.com/agm2025.pp
Acquisitions fuel uptick in Electrolux Professional sales
Electrolux Professional’s CEO Alberto Zanata has said the company “expects to continue our improvements” in 2025 after registering a 12% increase in sales during the fourth quarter.
Revenue for the three months to the end of December rose to SEK3.3 billion (£241m), with the company posting organic growth of 3% while acquisitions contributed almost 8%.
French induction cooking manufacturer Adventys was among the companies that Electrolux Professional bought last year, along with Japanese laundry firm TOSEI.
Electrolux new head of Sustainability
Nikos Bartzoulianos has been appointed Chief Marketing Officer and Head of Sustainability at Electrolux Group. With experience at Samsung, Procter & Gamble, and McKinsey & Company, Bartzoulianos is well-prepared to lead Electrolux’s brand transformation and sustainability efforts.
Electrolux slides on US woes and Chinese competition
Electrolux, the world’s second-biggest appliances maker, has reported lower than expected third-quarter adjusted operating profit, sending its shares down 10%.
The Swedish company has begun delivering quarterly profit again as its North American arm has picked up after years of holding back group earnings owing to high costs, competition from market leader Whirlpool and underperformance at its US factories.
However, Electrolux is also contending with competition from lower-priced rivals, such as China’s Midea, which have proved increasingly attractive to consumers squeezed by high interest rates.
“While market conditions remained challenging in Europe and North America, we continued to make progress on our cost initiatives,” said CEO Jonas Samuelson, who is due to retire at the end of the year.
“The market in Europe continued to be predominantly replacement driven and was relatively stable, with high promotional intensity,” he said.
The company reiterated that weak price expectations and other factors are expected to have a negative impact on the fourth quarter.
Shares in Electrolux fell 10% in early trade, taking their decline this year to 14%.
Operating profit excluding non-recurring items rose to 717 million crowns ($67.8m) from 314 million crowns a year earlier, against an 855 million crown mean forecast in an LSEG poll of analysts of 855 million.
AEG bold new look
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity launches at the same time as AEG’s best-ever Kitchen Range.
“We are proud to present a sharpened and more contemporary AEG brand,” says Tom Astin, AEG Brand and Strategy Director. “Our consultations with consumers, together with strong product innovations, have been translated into a bolder and progressive expression – through visual and sound – with a world where distinctive characters play a central role alongside a color scheme that sets AEG apart from its competitors. The evolved color palette pays homage to our beginning as a brand back in 1887 by continuing to use red, but now sees the application of darker hues to create more cut-through and distinction. This is a modern update that strongly conveys our premium position in the market.”
Initial testing of the visual identity has scored well with global consumers and has been well received by retail partners. The update, done together with growth and transformation firm Prophet, is regarded as a great vehicle to carry messaging that convey AEG’s commitment to bold design and uncompromising innovation, as acknowledged by numerous third party awards and will be applied on all manner of go to market assets – from key visuals and online content, to events and in-store environments.The new AEG Kitchen Range is the brand’s most significant full kitchen launch to date. It includes solutions in every product category including ovens, hobs, hoods, cold storage and dishwashers and is available across Europe from this September onward
Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking
Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th SeptemberElectrolux Group logo
IFA 2024: Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking and striking design
September 3, 2024 10:00
Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th September.
“What better place than Berlin – the birthplace of AEG, where it all started almost 140 years ago – to launch our biggest and best kitchen range yet,” says Anna Ohlsson-Leijon, CEO Business Area Europe APMEA & Group Executive VP, Electrolux Group. “The new AEG Kitchen Range is designed to meet the growing demand for premium experiences in today’s market. And it’s perfectly timed: consumers are increasingly looking for high-quality, personalized and sustainable solutions when cooking at home – and our new range delivers just that.”
AEG’s most significant full kitchen launch to date
The new AEG Kitchen Range includes solutions in every product category, including ovens, hobs, hoods, refrigeration and dishwashers. Designed for consumers who want to take their cooking skills further, the new range is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes.
Research reveals that 80% of consumers search online for recipes [1], and many are unsure how to use their oven effectively. AI TasteAssist bridges this gap. By simply sending the recipe to the oven, the feature analyzes it to understand a number of key facets including timing, temperature and protein type. AI TasteAssist then automatically selects the optimal cooking settings.
The new Kitchen Range also features CookSmart Touch Display – an intuitive interface that guides users through every step of the cooking process. For the first time, CookSmart Touch provides a seamless experience across ovens, hobs, and built-in coffee machines. A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection plus, it can also guide the user as to which accessories to use and the steps to be taken. CookSmart Touch on hobs, as with ovens, empowers the user with full and effortless control over the cooking experience. At the touch of a finger, consumers can easily access Assisted Cooking and effortlessly delegate boiling or assign pan-frying. Sous-vide, simmering and melting modes are also available.Also on show at this year’s IFA will be the latest range of award-winning [6], smart laundry appliances from the Electrolux brand. The new range includes washers, washer dryers and tumble dryers with energy-saving features designed to make clothes last longer and reduce the use of resources.
In the Wellbeing innovation area, both AEG and Electrolux will be revealing new full ranges of cordless cleaners, offering enhanced power, greater versatility, and effortless ease of use.
Electrolux sustain ability report
By the end of 2023, Electrolux Group had replaced high-impact greenhouse gases from 97% of its products containing refrigerants
A global phaseout of climate-warming greenhouse gases can avoid up to 0.4°C of global warming by 2100. Electrolux is proud to be leading the cooling industry on climate action. Here’s how playing there part. For more information visit: https://www.electroluxgroup.com/en/keeping-cool-with-the-united-nations-35119/
Electrolux Rayong factory anniversary
Electrolux Rayong factory in Thailand recently celebrated its 20th anniversary. And what a journey it has been. On November 27, 2003, the first washing machine rolled off the assembly lines, marking the start of Electrolux manufacturing story in Thailand. Fast forward 20 years and the factory has grown into one of our key manufacturing sites. In 2022 alone, the factory produced 1.6 million appliances – including washing machines, dryers, refrigerators and gas and electric hobs – exported to 43 countries around the world.
GourmeXpress, the High Speed Oven, wins Grands Prix Du Design 2023
Quick and consistent cooking results in a small footprint – that’s the beauty of the GourmeXpress launched this year to boost Electrolux Professional’s strategic bid to expand in food service chains. But it’s the perfect solution for every food store in railway stations, airports, service stations, and shopping malls as well as in hotels for breakfast or room service.
New, easy-to-use, table-top High Speed Oven can now add a Grands Prix Du Design gold award to its menu of merits
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