For those who love the steam cooking and want to eat healthy, Neff proposes its FullSteam 3-in-1 oven that combines the functions of a traditional oven with those of a steam one. The model offers the opportunity of choosing a 100% steam cooking or a 100% traditional one, but it is also possible to add steam during the traditional cooking. Intelligent also in the design, the product features the Slide&Hide system, patented by Neff, which allows to slide the door inside the cavity of the appliance, making it disappear completely, avoiding obstacles in the kitchen. Moreover, with the new Sous-vide function, the FullSteam oven allows to cook food in vacuum in a delicate but very tasty way, thanks to juices and aromas that remain in direct contact with food during the cooking time. VarioSteam, instead, is another oven signed by Neff, that cooks in a traditional way but adding a touch of steam. It automatically adjusts the steam emission in three different levels of intensity. Finally, to transform a traditional oven in a steam one, the brand also offers a special steam kit that can be use in a very easy way by adding water and putting it in the oven.

Semmy Levit has been named new chief sales of operations (CCO) of Candy, a position introduced to increase the business capability and to control the new frontiers of the Italian Group of home appliances. Levit has been head of continental Europe since 2014, obtaining important results thanks to a consolidated experience in roles of growing responsibility in companies such as IBM; Acer and Gewiss, where he worked with important business positions. In addition to the Group’s CCO role, since last May Semmy Levit has also been head of Russia and the Middle East countries, areas that are recording a good growth in home appliance consumption offering great opportunities for Candy and Hoover brands.

Scout RX2 is the new robovac that Miele will launch at the next edition of IFA. «This model leaves nothing to be desired – says Matthias Sander, chief floor care product manager of the Group. The most significant proof of this is cited by Sander as being a threefold increase in dust pickup compared with the previous model. A battery charge still last up to two hours. «This is unparalleled in the marketplace» – claims Sander. Miele explains that the Scout RX2’s significantly improved suction performance on all types of flooring is the result of a newly developed 4-stage cleaning system: in the first stage, rotating brushes sweep dirt underneath the unit. The side brushes are fitted to articulated arms so as to reliably reach into corners. These arms are retracted as soon as an obstacle is encountered. Next, a beater bar brushes above all coarse debris into the wide suction aperture at the front before a strong stream of air sucks in any remaining fine dust through a second and narrower opening. The fourth stage comprises a brushless motor which is characterized by high suction power, top-class energy efficiency and excellent durability. Miele has also improved the navigation on its robovacs. The Scout RX2 now finds its way around the room thanks to 3D Smart Navigation, a further development based on the Smart Navigation of its predecessor. The core element consists of two front cameras which produce images in stereo allowing space and objects to be seen in 3D. This facilitates the recognition of obstacles and an improved calculation of distances as well as more precisely recording and correcting deviations from its course.

The Scout RX2 is also web-enabled and can be controlled using an app, available free-of-charge for the iOS and Android operating systems. Using the app, the machine can be started from anywhere, its current status called up and its timer programmed.

Smeg organized a big event to celebrate its 10th anniversary of the activity in Russia. The solemn ceremony was held at the Italian Embassy in the center of Moscow and was conducted by the longtime friend of the brand – Andrey Malakhov. More than 200 participants attended the event: employees and clients, celebrities and fashion opinion-leaders gathered for the occasion. «The 10th anniversary of Smeg Russia – commented the vice president of the company, Vittorio Bertazzoni – has coincided with other significant positive changes for us at the global level. First of all, with the Smeg’s strengthening as a trendsetter in the segment of household appliances. Once Smeg had already managed to break the usual ideas about the purpose of kitchen appliances in the house, and we are happy to continue our aesthetic mission, bringing to the industry the experience of world-renowned architects and designers. We are glad that our last collaboration with D&G found a response in the hearts of Russian designers. As a result, their Russian folklore interpretation of Sicily Is My Love collection is a thing of big interest and our great respect! This step is a very important indicator of our success!» The alliance of Italy and Russia was highlighted by the main action of the program: the show of exclusive joint collections, made by Smeg together with Dolce & Gabbana and with the “Russian Seasons” project.

Source: ADMEA SCHAUB LORENZ