From the dynamic vitality and genius of this region, Ariete has taken his enterprising spirit of a dynamic company, always looking for new ideas, strong but very simple for the daily household use. Leading company in the field of small appliances, Ariete is steadily growing nationally and in export (representing about 60% of total sales). In 1995 the company was incorporated by the international group Kenwood Appliances UK and since 2001 part of the De’Longhi Group.
Winning thanks to innovative and very successful products, such as Saladino, Vaporì and legendary Gratì (launched in 1989 and still best-seller), Ariete has strengthened its position in the market. Innovation and creative “design” as keys to success (great resources invested in R & D, with the goal to look forward and find new solutions to changing consumers’ needs).