Samsung Brings a Breath of Fresh Air to the Home Appliances Market with Three Dynamic Products at IFA 2019

Samsung Electronics will unveil three new advanced home appliances in Europe — the POWERstick Jet™ vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA 2019 ahead of launches elsewhere, will take Europe consumers’ breath away.

Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollution and dust.

“We are excited to introduce the POWERstick Jet™, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”

The POWERstick Jet™ vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.

Strong Suction Power Paired with Impressive Filtration
The POWERstick Jet™ targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet™ delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W1 of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.

Samsung also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet™. The impressive filter captures 99.999%2 of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.

In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm3 sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.

POWERstick Jet™ comes with a removable high-capacity battery, meaning you can replace it with a spare4 to clean for twice as longer.

A New Way to Refresh Clothes for Consumers
AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.

AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.

Available in a Crystal Mirror color, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.

Clean Air for Indoor Living
European consumers are becoming more interested in how the environment impacts their health and are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and features the world’s first Wind-Free™ air purification system. Unlike other air purifiers, the Samsung Cube AX9500 does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene5. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles.6

The unit features a cube-shaped, modular design with contemporary aesthetics to match its powerful, customized performance. Because they are modular, two Cubes can be easily stacked — each comes with its own docking component — so that each unit can release air in different directions depending on how they are set up.

The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.

Beko announced its recent product innovations in the new edition of the IFA in Berlin,

Beko announced its recent product innovations at IFA in Berlin, the largest consumer electronics fair in the world. Its latest product innovations have been designed to help improve the well-being of consumers and include everything from small appliances to large household items, such as refrigerators, washing machines, dishwashers and ovens, all equipped with the latest technologies.

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Beko works every day with the aim of promoting a healthier lifestyle and does so by developing, on the one hand, new technologies for the conservation of food in its optimal nutritional state for longer, and on the other, appliances that contribute to reduce the consumption of water, electricity and waste, betting on sustainability and environmental care.

Beko AutoDose and AquaTech® technologies

Beko dishwashers and washing machines with AutoDose technology automatically dose the optimum amount of detergent to always obtain an excellent wash. Thanks to this new technology, the user will only have to fill the tank with his usual detergent once a month since the AutoDose system is responsible for managing the appropriate dose in each wash and incorporates an indicator that informs when it is time to refill it. new. In this way, it allows consumers to save time, detergent, water and effort, giving them the free time they deserve.

For its part, Beko’s new AquaTech® washers harness the power of water to maximize clothing care. The mixture of water and detergent penetrates more strongly into the fabric at the same time that a bubble effect is generated, thus saving up to 50% in time and 50% more care of clothes compared to conventional programs, according to affirms the brand.

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Combi Steam oven

Beko incorporates in its multifunction oven the exclusive Combi Steam technology, which allows you to prepare fast and healthy meals. This new product combines multifunction cooking and steam cooking in a single device, which allows great flexibility when selecting the most appropriate method according to the dish to be prepared.

In addition, thanks to the power of steam, Beko’s Combi Steam oven offers a healthier way of cooking, enhancing the aromas and flavors of the ingredients and preserving the essential nutrients in food.

Always fresh fruits and vegetables

With EverFresh +, Beko’s latest refrigeration technology, fruit and vegetables are kept fresh for up to 30 days. Thanks to the air channels, humidity is controlled precisely, reducing condensation and minimizing temperature variations. Thus, in the EverFresh + compartment, Beko ensures that the optimal environment is created for the best preservation of fresh foods without the need for chemicals, helping users lead a healthier life.

Prepare healthy meals while maintaining the nutritional value of the ingredients

Loss of nutrients from food due to oxidation during the smoothie is one of the biggest challenges that Beko faces. For this, the brand presents the new blender that eliminates the oxidation of food thanks to its vacuum technology, conserving nutrients, color and flavor of milkshakes and juices for longer. In this way, the new product allows its consumers to prepare their favorite beverage and enjoy it the next day as freshly made, with all its nutritional value.

Samsung Electronics and LG Electronics will introduce high-priced home appliances to woo European consumers at the IFA tech trade show

Samsung will showcase three home appliances ― Air Dresser steam closet, Jet cordless vacuum and “windless” air purifier Cube ― while LG will introduce a washing machine equipped with artificial intelligence (AI).

Samsung expects the three home appliances will become a hit, given the products have gained popularity in Korea with their innovative features.

“With these three items that have been received well among Korean consumers, Samsung is aiming to expand its market share after showcasing them at the IFA fair,” an official said.

The steam closet will be released in the U.K. first during the October-December period and will hit other European markets in the fourth quarter of 2019.Samsung expects its Air Dresser will become a perfect fit for European consumers because dry cleaning there is quite expensive.

“According to our own survey, European consumers just dry out their garments outside or use fabric deodorizers when they try to deodorize their clothes,” a company spokesperson said. “As they have to pay quite a price for dry cleaning, we expect the Air Dresser will offer them convenience in garment care.”

The Jet cordless vacuum cleaner will be released in the U.K., Italy, Belgium and the Netherlands during the fourth quarter of 2019.

“While the cordless vacuums account for about 80 percent of the entire vacuum cleaner market in Korea, the figure remains at about 40 percent in Europe. We see there will be a huge demand for cordless cleaners,” the spokesperson said.

LG said its front-loading washing machine would be displayed at the IFA exhibition. Featuring AI technology, the product can sense the type of fabrics and offer the optimal washing setting.

“The AI-powered washer can detect the weight of clothes and sense the softness of fabric. After analyzing the information, it offers an optimal washing setting,” an LG official said.

The washer is powered by a direct drive motor directly connected to the drum, reducing energy consumption and noise.

The company says the washing machine can reduce fabric damage by 18 percent compared with other washers.

“According to a recent test conducted by the U.K.-based quality assurance company Intertek, the latest product was found to reduce fabric damage by 18 percent compared to a conventional LG washing machine,” the official said.

The washing machines are sold in eight European countries such as the Netherlands, Switzerland and Finland, and LG plans to expand this to 30 nations by the end of 2019.

Taurus Group presents 70 new products

Taurus Group will be present for the fourth consecutive year at IFA Berlin, with its brands Taurus, Solac and Black + Decker.

The brands of the group will present in a larger space than in previous editions (hall 9, stand 206) both their outstanding historical products and their latest developments. One more year the group is committed to connectable products, presenting several appliances that interact with the smartphone or tablet.

The Taurus firm will show its latest range of vacuum cleaners, with avant-garde designs and Brushless technology, as well as other novelties of its extensive family of products. Mycook Touch, the first Wi-Fi connectable kitchen robot, will once again play a very important role within the stand, making continuous demonstrations.

Espresso coffee machines will be the central axis of the space that the Solac brand will occupy within the company’s stand. The new family of Squissita electronic coffee makers, manufactured in Portugal, is the brand’s great commitment for the second half of 2019, with the intention of continuing to position itself as a leading brand in the coffee maker family. All this without neglecting the usual news in the ironing family, which this year will be backed by the new models of CVG compact ironing centers.

Black + Decker, meanwhile, expands the range of kitchen products finished in stainless steel and ironing, while betting on a new model of super-automatic coffee maker that will delight coffee experts.

Beko AirTherapyTM

The world’s first washing machine with warm air circulation AirTherapyTM technology is aimed to position Beko as a leader in the washing machine market in Thailand.

Bangkok, 30 August 2019 – Beko, a leader in the European home appliance market today officially announced the launch of the world’s first washing machine with warm air circulation AirTherapyTM technology, enabling your favourite daily used clothes to be refreshed and ready to wear with no odor in just 30 minutes. This washing machine is latest addition to Beko’s wide range of home appliances which aims to be the top-of-mind brand among the new urbanist who seeks a healthy-living lifestyle.

Today’s day and age is fueled with rapid changes, and many of us are competing for one common factor: Time. Whether it is to do with work, health or happiness, we pressure ourselves by squeezing everything in the limited time we have and exhaust ourselves in the process of being so fast paced. Time has become such a critical factor in our lives and that’s why the ‘Smart Urban’ philosophy may seem far-fetched for people in this generation.

Beko has witnessed the changes in the modern lifestyle which focuses on balancing work and life. The new Urbanist Lifestyle Laundry Solution with outstanding performance is officially debuted for the first time in Thailand at the Wash Your Excuses Away with Beko event where Beko launched the new Beko AirTherapyTM washing machine.

The new AirTherapyTM washing machine also comes with other supportive features which are highly adaptable to active urban customers’ needs and lifestyles. These features include;

• REFRESH – Warm air circulates technology refreshes and removes odors from your lightly-worn clothes in just 30 minutes.

• CLEAN AND WEAR – To get your favorite clothes clean and ready to wear in 120 minutes (when used with an extended program and one kilogram of load)

• HOMEWHIZ – An application that makes life easier in the age of IOT (Internet of Things) with customized and downloadable washing programs to match the special fabrics of your clothes, notification of the washing status and many more features all at the touch of your fingertips through WIFI.

“Beko has always been on the lookout for ways to make customer’s lives easier, and we continue to offer innovative solutions for the Urbanist Lifestyle. The Beko AirTherapyTM machine will introduce a new era of laundry and will be the perfect choice for customers who prefer a washing machine with features that can solve their pain-points,” said Pornchai Trakultechadej, Asia Pacific Marketing and Product Management Director at Beko Thai.

Following the company’s mission to become a top-three player in the Thai home appliance market within 2020, Beko strongly emphasizes on the plan to offer customers with a variety of world-class home appliance solutions. The aim is to fulfill the demand of every household with high-quality products under the new brand direction of Healthy Living to empower new generations to live healthier, active lives.

“As Beko has become one of the fastest growing home appliance brands in Thailand, thanks to a fresh line-up of innovative products that suits everyone’s lifestyle, we also go beyond to educate and encourage Thai people to live a healthier life. Our innovative products and solutions ensure that our customers have all the information and technology-enabled equipment they need to support their healthy lifestyle,” said Pornchai.

Customers can experience the new Beko AirTherapyTM washing machine series as well as enjoy fun interactive activities at Wash Your Excuses Away with Beko event at Fashion Hall, 1st Floor, Siam Paragon from the 30th of August to the 1st of September 2019. Customers visiting the event can also stand a chance to win several souvenirs from Beko and meet famous singers Bell Supol Phuasirirak and Nont Thanont from The Voice.

Experience the Beko home appliances at the Beko Flagship Store (4th floor, Siam Paragon), Power Mall, Power Buy, HomePro, Index Living Mall, and leading home appliance retailers nationwide.

Bosch keeping quiet Bosch Silence Edition Appliances

In a bid to shush the noise in your home, Bosch’s latest line dramatically lowers the decibels for the most common domestic annoyances.

“The world is getting louder all the time, making it all the more important to have a place of retreat and silence in the home,” noted Bosch in a press release, adding that “the focus here is on four world champions in quietness: the WAY287W5 washing machine, the WTY887W6 and the WTX87E40 dryers and the SMS68TW00E dishwasher”.

Even quieter than the Bosch Series 6 dishwasher is the Bosch SuperSilence Series 6 refrigerator with its 36 dB.

Then, the Series 8 washing machine clocks at 44 dB, followed by the Series 6 wall-mounted extractor hood with 54 dB and the Home Professional Heat Pump Dryer that has a 59 decibels rating.

According to Bosch, even a 10 dB difference in decibel levels is registered by humans as twice as loud so, if you want a very quiet home, you might just get lucky with their latest line.

The Bosch Silence Edition appliance is marked with a four-leaved clover symbol.

Miele Cordless Vacuum Cleaner Triflex HX1 – Powerful removable battery, up to 120 minutes running time

Miele cordless vacuum cleaner Triflex HX1 is available in three model variants and five colors.
The 3-in-1 concept makes thevacuum cleaner a true all-rounder. The “heart” is the PowerUnit, consisting of motor unit, battery and dust box, which can be converted in a few seconds. If the PowerUnit is mounted directly under the handle, you can easily get under the furniture or, when removing the electric brush, you can also suck on the ceiling. If, on the other hand, it is in the lower area, the center of gravity shifts accordingly – this is the best position to be able to suck even large areas effortlessly. In this setting, the Triflex can stand on its own. To remove crumbs on the breakfast table or in the car, the solo operation of the PowerUnit is ideal.

Miele cordless vacuum cleaner Triflex HX1
The necessary energy is provided by a lithium-ion battery from German premium manufacturer Varta, which is equipped with seven high-performance cells. This allows the teat to reach a running time of up to 60 minutes. With the Multi Floor XXL electric brush and the second performance level – which is recommended for normal soiling – can be cleaned in about 30 minutes up to 125 square meters. The top-of-the-range Triflex HX1 Pro comes with a second rechargeable battery as standard, increasing battery life by up to 120 minutes.
The device can be inserted with the PowerUnit in the upper or lower area in the enclosed wall bracket. Anyone who does not find suitable space or would like to avoid drill holes can set the vacuum cleaner upright without a bracket and insert the charging cable directly into the device. If a socket is missing at the place of storage, the battery can instead be charged separately, ie independent of the device and also without a wall bracket.
The Miele vacuum cleaner Triflex HX1 draws its suction power for carpet and hard floors from the proven Vortex technology.Thorough cleaning on all floor coverings is ensured by the 28 centimeter wide Multi Floor XXL brush with an electrically operated brush roller. It automatically recognizes the ground and adjusts the power automatically. For the HX1 Cat & Dog and HX1 Pro models, the electric brush is also equipped with LED light (BrilliantLight).
The three-stage filter system ensures hygienic emptying and clean exhaust air. The coarse dirt accumulates in the dust container, while the finer particles remain in the fine dust filter. When emptying, the Twist2open mechanism ensures that the dirt just falls out. The integrated Hygiene Lifetime Filter for particularly clean air does not need to be changed or maintained throughout the life of the device. The HEPA Lifetime Filter in the Triflex Cat & Dog and in the Pro filters even the finest allergens from the soaked indoor air.
Five color options are available: Lotus white, graphite gray and ruby red for the basic version, Infinity gray pearl finish for the top model HX1 Pro and Obsidian black for the HX1 Cat & Dog, which also has an Electro Compact hand brush, the upholstered furniture or car seats light and reliable from animal hair and Lint freed.
All models are equipped as standard with suction brush, crevice nozzle and upholstery nozzle. Electro Compact hand brush, additional battery and charging cradle are also available as aftermarket accessories.

Technical data Miele cordless vacuum cleaner Triflex HX1:
Cordless 3-in-1 hand vacuum cleaner without dust bag
Cleaning performance vortex technology
3 filter stages
Extra wide electric brush Multi Floor XXL, automatic flooring detection
Replaceable lithium-ion battery, 25.2 volts, 7 high-performance cells
Runtime (depending on model) up to 60 or 120 minutes in the first performance level with the PowerUnit solo; up to 30 or 60 minutes in the second power stage with electric brush; up to 14 or 28 minutes in the maximum power level with electric brush
Area performance up to 125 m² or up to 250 m²
4 hours charging time
0.5 liter dust container volume
Exhaust air filter Hygiene Lifetime, maintenance-free
Exhaust air filter HEPA Lifetime, maintenance-free (depending on model)
170 watts motor power + 50 watts
Power regulation via three-stage slider
Electric suction
Electric suction brush with BrilliantLight (depending on model)
Detached parking and parking function
Integrated accessories (suction brush, upholstery nozzle, crevice nozzle)
Weight 3.7 kg (including suction tube and electric brush Multifloor XXL)
The Miele Cordless Vacuum Cleaner Triflex HX1 will be available from November 2019,

LG presents its washing machines with artificial intelligence

The technology called AI DD of LG is responsible for working with about twenty thousand patterns of information that take into account elements such as the hardness or softness of the garments to perform an optimized washing cycle. With the passage of time an improvement of 18% in the wear of the garments is promised.

On the other hand, LG’s TurboWash 360 function is present , which performs a complete washing cycle at a higher speed , getting the clothes to be washed in just 39 minutes, and without neglecting the efficiency in the process. In addition, the “3D Multi Spray” system also helps to clean the clothing in less time by simultaneously firing four jets of water in different directions for a complete removal of stains.

Not everything is work and LG also takes care of the ecology, so this type of creations are part of the “Smart Green” initiative that consists in improving the energy consumption of its products and saving on elements such as water and CO2 emissions compared to any other competitor. Specifically, LG AI DD washing machines offer an energy rating of up to A +++ (standard already appreciated in other models such as LG F4J6TY0W ).

Finally, users who access LG AI DD intelligent washing machines will have support for voice commands from an artificial intelligence speaker such as the LG WK7, in addition to being able to schedule washes or to know the status of the program away from home using the mobile device with the free application SmartThinQ.

NikolaTesla Flame, Elica’s first gas suction plate

Elica has launched NikolaTesla Flame, an exclusive gas suction plate, which allows to reach the right balance so that the burner flames remain stable without loss of efficiency.

The product has been designed with aesthetics and functionality in mind. It is made of black or gray tempered glass, combined with black cast iron materials. All cast iron components are removable and washable.

The plate has four burners of different sizes, one of which is dual. The double crown has an independent ignition between the large and the small burner, which allows using very small diameter materials for cooking.

It also provides a wider space, for maximum freedom of movement even when using large pots at the same time. The closed cross grates guarantee stability in pans of all sizes, even in woks, thanks to the included accessory.

The gas suction plate has fixed controls of black color to control the burners, while the suction is handled electronically, by means of a continuous rotary control.

NikolaTesla Flame is available in a suction and filter version.

Siemens Appliances discovers the advantages of a connected world

As every year, Siemens will present its 2019 news in a unique environment at IFA 2019 (stand 101, hall 1.1). Attendees will find the Asian-style cooking zone in Shanghai, the cold range in Cape Town, dishwasher in Paris, design in New York, coffee in Rio, and washing in Berlin, from September 6 to 11.

The main thread of this trip within the Siemens stand will be as a novelty the integration of different collaborating partners in the Home Connect app to control Siemens appliances.

In this area, the possibility of controlling appliances by voice through the most relevant smart speakers of the current market such as Amazon Echo and Google Assistant will be shown. Monitor the remaining time of the dishwasher program from smart watches like LaMetric or prepare a coffee directly from the Fitbit activity wristband in multimedia projections and daily live demonstrations.

It will also present the new version of the Home Connect app will show all the possibilities offered by Siemens connected kitchens.

The Internet of Things has strongly reached the Premium Siemens washing and drying ranges. Now the new iQ800 washer communicates with the iQ800 dryer thanks to the intelligentDry function.

Siemens appliances are distinguished by their exclusive designs and differentiators. A good example is the new American Black Inox refrigerator with integrated cameras, the EQ.9 coffee maker that incorporates a fully touch TFT display and LED lighting, or the Slim ceiling extractor. In addition, the range of ovens is expanded, which means that Siemens has more and more appliances that connect to the mobile.