Beam to supply  trade, Drinkmate to Uk

Drinkmate Inc has joined the Beam Group family of premium homeware brands. The Drinkmate Omnifizz is a game-changer in home carbonation—allowing you to carbonate any beverage, not just water.

Using its unique, patented Fizz Infuser technology, the Omnifizz effortlessly adds refreshing bubbles to water, juice, cocktails, iced tea and even wine. Experience the joy of creating delicious, sparkling drinks in the comfort of your home.

Hamilton Beach European distribution

Hamilton Beach has chosen EPE Group as their exclusive distribution partner for UK and Europe bringing one of the world’s most respected small appliance brands to even more households.

EPE Group With over 100 years of small appliance expertise, Hamilton Beach is a household name known for innovation and quality. EPE Group, are dedicated to extending that legacy, backed by their extensive distribution network and market reach. We understand the power of trusted partnerships in bringing premium products to consumers efficiently, consistently, and with top-notch service.

Opening of the Gaggenau showroom in Oslo

Nordic design sets a benchmark for clean aesthetics and elevated living, and the Gaggenau Oslo showroom is no different. The first in a series of renewals in the region, the bright space, with its floor-to-ceiling windows, generously allows for natural light and evokes the Norwegian countryside, light-hued wood, simplicity, and a focus on the joy of living.

In the new Gaggenau showroom two kitchens with contrasting lighter and darker looks are on display, incorporating the Gaggenau 400 and 200 series appliances respectively

Midea Italia inaugurates its new headquarters

Midea has officially inaugurated its new headquarters in Milan at the Bodio Center in the street of the same name. A further important step for the company, which had already moved its operations to Milan at the beginning of 2021.

The inauguration ceremony was attended by Midea Emea President Scott Fu , General Manager Alberto Di Luzio and the management of Midea Italia, as well as the entire staff, which has increased by more than 40% from January 2024 to today

Swift saved in pre-pack deal

Swift Electrical, a Uk Stoke-based appliance distributor, has successfully emerged from administration through a swift pre-pack deal. The company faced significant challenges but was rescued by its joint managing director, Anthony Sant. Sant acquired Swift Electrical for an undisclosed sum via APS Distribution Ltd (formerly known as The Recycling Group). The business will continue to operate under the familiar Swift name. Existing orders will be fulfilled, and retailers will receive support for manufacturer warranties from the previous Swift business. This strategic move has safeguarded 34 jobs and secured the company’s future. Sant aims to expand the product range, including brands like Creda, to better serve long-term retail customers.”

Miele at the IFA Kick-off: 125 years of quality and innovation meet 100 years of IFA

New standards in laundry care and design

Sustainability as a common thread – with a focus on circularity and AI

Attractive promotional appliances and new colour worlds for the anniversary

“I am delighted to have the opportunity to speak to you in this symbolic year” – with these words, Dr Reinhard Zinkann welcomed around 150 journalists to the IFA kick-off in Berlin. The Managing Partner of the Miele Group presented an initial preview of the Gütersloh-based premium manufacturer’s trade fair innovations and other focal topics. Product highlights include, in particular, the new ‘Nova Edition’ series of washing machines and dryers, which promises, for example, maximum protection of textiles.

“Once a Miele. Always a Miele. 125 Years of Quality” – this is the Miele motto for this year’s IFA. “Like no other company in the industry, Miele stands for quality and longevity”, says Reinhard Zinkann, whose great-grandfather founded the company together with Carl Miele Sr. In its anniversary year, Miele is presenting more than 70 attractively equipped special models from all product ranges in two series of special offers: The “125 Edition” includes a total of 28 attractively equipped models with a price advantage and/or free accessories. The 45 appliances in the “125 Gala Edition” also offer a free warranty extension of 125 weeks.

At the same time, the great-grandson of the company’s co-founder of the same name reaffirms his clear commitment to Germany, where Miele currently operates eight of its 15 plants, with investment commitments for the German plants totalling 500 million euros. According to Zinkann, the same strict quality standards apply in all Miele plants and are implemented and monitored 100 per cent everywhere. “Made by Miele is indivisible”, says Zinkann.

Giving appliances a second life

Another part of Miele’s ‘DNA’ is sustainability – at this IFA with a focus on circularity and the inclusion of AI. “We want to give our appliances a second life and are focussing on the reusability and recycling of appliance components and materials.” The company therefore continues to focus on durable, repair-friendly products and resource-saving production. At IFA, the company is also presenting a concept study for the first Miele product that is made entirely from recycled material and can also be completely recycled.

In the field of AI, the company utilises digital applications throughout the entire life cycle of its products: From AI-supported software in research and development, to AI-based optimisation of product quality in production, to AI-supported Smart Food ID cooking detection. Zinkann gave an example of one of the latest functions of the Miele app, which also contributes to greater sustainability: “With AI Diagnostics, we offer our users self-help in the event of appliance malfunctions and thus save many unnecessary customer service calls.”

Sustainable stand concept reused

As announced in 2022, Miele is reusing the sustainably designed IFA stand with modular structures for the third time at this trade fair. This is in combination with the extensive avoidance of waste, climate-friendly logistics and the use of environmentally friendly cleaning agents. In addition, Miele will also be prominently represented in the IFA ‘Sustainability Zone’ exhibition area this year, where it will present innovative approaches and technologies for the topic of circularity.

Zinkann gave an initial preview of one of the most exciting new products at IFA under the heading “Nova Edition”, which refers to the washing machines and dryers that stand out above all in terms of laundry care and design. “I can’t reveal any more here yet, all the details will follow at IFA.”

Versatile new design options

The two new colour worlds for built-in appliances in the handleless ArtLine range are real eye-catchers. With ‘Pearlbeige’, Miele presents a versatile mix of grey and beige, and with ‘Obsidian black matt’, the premium manufacturer picks up on the trend for matt surface textures. Both colours can be individually and harmoniously integrated – both in a dark overall concept or as an elegant accent in a light environment.

As usual, Miele will be presenting its new products with 270 appliances on a stand area of 3,000 square metres in Premium Hall 2.1. Two-star chef Alexander Herrmann will be providing tasty samples at the stand.

IFA Berlin 2024: Celebrating 100 Years of Innovation

The IFA Berlin, the world’s largest consumer electronics and home appliances trade fair, is marking its 100th anniversary from September 6 to 10, 2024. Here are the key highlights:

Event Details:
Venue: Messe Berlin (with IFA Next as the hub for startups) and STATION Berlin (hosting IFA Global Markets).
100Moments Campaign: Starting 100 days before the event, Berlin will come alive with pop-ups, media exhibitions, and exciting activations.
Exhibition: “100 Years – The Exhibition” opens at Bikini Berlin on June 29, 2024, running until August 17.
Themes:
AI and Sustainability: IFA 2024 will focus on cutting-edge AI innovations and sustainable development.
Sector Highlights: Expect the latest in audio, communication, video games, health tech, entertainment, household appliances, mobility, content creation, and home automation.
Join us at IFA Berlin 2024 as we celebrate a century of discovery and innovation!

Miele opening in Mayfair

Miele Experience Centre has opened in Mayfair – Miele’s seventh Experience Centre in Miele GB after Oxford Circus, Abingdon, Edinburgh, Bluewater, Brent Cross and Solihull.

The purpose of the Miele Experience Centre is to bring Miele’s premium and sustainable products to life in a prestigious area of Mayfair, London, directly opposite The Ritz. This state-of-the-art facility marks a significant milestone
as Miele celebrates its 125th anniversary this year. Designed to support all our customers and provide an immersive and hands-on experience with Miele’s innovative products, visitors can explore a wide range of appliances in a setting that emphasises Miele’s commitment to quality, performance, and timeless design.

In addition to showcasing Miele’s latest products, the new Experience Centre will serve as a versatile events space, ideal for collaborations with our customers and complementary brands. This dynamic venue will host cooking classes, product launches, and exclusive events, creating a hub of culinary inspiration and innovation.