Cyril Buxtorf has been appointed Senior Executive Vice-President, Products & Innovation of Groupe SEB. Member of the Executive Committee, he has joined the General Management Committee. He will continue to report Stanislas de Gramont, Chief Executive Officer of Groupe SEB.
Cyril Buxtorf joined Groupe SEB in 1997 and has built up a strong experience, both in the markets and in the Business Units, over the last 26 years.
Category Archives: SDA
GTAEF food processor
Thfirst GRAEF kitchen machine for the catering kitchen: the CHEF X! The powerful 1,400 watt high-performance motor with its 10 speed levels ensures the perfect menu and the four-winged, titanium-coated angled blade effortlessly pulverizes even the most demanding oyster shells. Easy to use, easy to clean and durable – the CHEF-X was developed for everyday use in professional kitchens and not only saves time, but also space on the worktop thanks to its compact size.Multifunctional food processor for the professional kitchen
High durability and capacity
Robust housing design with a firm footing for demanding professional tasks
Haden Starbeck
The Haden Starbeck kettles and 2-slice toasters are now available!
Available in elegant ivory or sleek black, these appliances perfectly complement the range’s textured mix. The marriage of matte and gloss finishes adds depth, creating a mesmerising aesthetic that enhances any kitchen decor.
Experience rapid boil technology in the kettle and perfect toasting with multiple browning settings in the compact 2-slice toaster.
The best food processors of 2023 tried and tested, from Ninja to KitchenAid
Magimix 4200XL Food Processor named as The Telegraph’s best food processor of 2023! https://www.telegraph.co.uk/food-and-drink/equipment/the-best-food-processors/
Smeg Group and DOLCE&GABBANA
Smeg Group and DOLCE&GABBANA announce the new Blu Mediterraneo collection The new Blu Mediterraneo collection will be available at Dolce&Gabbana Casa boutiques and Smeg stores,
Dreo ChefMaker the world’s first combi fryer secures $1 M on Kickstarter in a day
The Dreo ChefMaker won the CES 2023 Innovation Award and raised $1 million in just one day with over 5,000 backers, reaching 11,500% of its funding goal on May 23, 2023
Dreo, a leading innovator in home appliances, has launched its first crowdfunding campaign on Kickstarter for the Dreo ChefMaker. The product is a world-first combination combi fryer that combines the best features of an air fryer, sous vide cooker, grill, and convection oven into a single device. Designed with input from master chefs, the device uses patented CombiCook technology to deliver precise cooking results. Its ease of use means that anyone can get perfect results every time they cook.
Unlike other kitchen appliances, the Dreo ChefMaker’s heat probe senses the doneness of food and adjusts cooking parameters accordingly, while convection heating circulates the air to give meats a beautiful crust without overcooking. A built-in atomizer ensures that food stays tender and juicy throughout the process, providing restaurant-quality results.
“Although it is the first time for Dreo to carry out a crowdfunding project, the success this time was not surprising,” comments Herman, Vice President of Dreo. “Dreo ChefMaker is a disruptive kitchen appliance that simplifies cooking and allows users to enjoy top-notch food at home.”
Dreo is a company that focuses on the research and development of smart home appliances, always putting product technology innovation and quality first. The Dreo ChefMaker is a prime example of its commitment to innovation, design, and quality.
The ChefMaker’s CombiCook technology combines hardware and software to intelligently manage the cooking process from start to finish. With just a few button presses, users can cook a delicious meal with the combi fryer. ChefMaker can automatically adjust moisture, heat, and time to cook food of any shape or size to perfection.
The crowdfunding project is ongoing and will run until July 11 but Dreo starts mass production now. The Dreo ChefMaker will be available on Dreo.com and also planned to log on to shopping platforms such as Amazon and Walmart in the third quarter.
ABOUT DREO
Dreo is a modern home appliance brand seeking to create a balance between technology and lifestyle. With a unique philosophy that places air at its core, Dreo has been reshaping different segments in the home appliance category with products including tower fans, air purifiers, space heaters, and air conditioners. The company’s ultimate ambition is “to make every home life experience a delightful breeze”.
Ufesa turns 60
Ufesa celebrate 60 years Exclusive events will be held with VIP clients and a very special recipe book will be created for the occasion that will review the different stages and milestones of Ufesa and detail common recipes from each era.
To increase the visibility of the brand and reinforce its positioning, an advertising campaign will also be carried out on TV, lifestyle magazines and digital platforms with a very attractive concept. The graphics show, in a humorous tone, how Ufesa is present at different moments in the lives of users, accompanying them and always being by their side.
The opening of a profile on TikTok, the creation of special filters on their social networks, collaboration with prominent influencers in the cooking sector and holding raffles will be some of the actions that will be carried out on their social networks.
In addition, under the name “60 gifts in 60 days” the firm will reward the most loyal consumers. And for the purchase of an air fryer they can win weekend trips in rural hotels, online cooking courses and Ufesa products.Ufesa takes to more than 80 countries the whole range of products to make easier the life of millions of people
Wilfa wins both the Red Dot and iF Design Awards 2023 for Probaker and Smooth Mix
Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and to receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.
– It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.
In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products’ extraordinary quality.
The iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria – with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.
Wilfa Probaker kitchen machine
The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchenmachines, and with a minimalist appearance adapted to the Nordic home. The product’s visual form is strongly linked to function.
In the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.
Wilfa Smooth Mix hand mixer
Smooth Mix is designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.
In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package
Award for KitchenAid artisan mixer
Awarded as part of the “Grand Prix de l’Innovation de la Foire de Paris”, the “Prix Gifam de la consommation responsable” rewards innovative products with low environmental impact, sustainable and recyclable. This year the winner is the KitchenAid 6.6 L artisan stand mixer with bowl lift.
Following its approach of supporting consumers in the more responsible use and maintenance of their appliances, Gifam, the French Association of home appliances manufacturers, awared KitchenAid’s 6.6L artisan pastry robot for its innovative, energy-efficient and sustainable nature. «The jury wanted to reward an innovative, efficient and versatile product that fully meets consumer needs. This recognition is an opportunity to demonstrate the commitment of household appliance manufacturers and their constant efforts in terms of innovation, aimed at offering products that are always efficient and durable » – said Camille Beurdeley, General Delegate of Gifam.
The revisited version of the Artisan multifunction pastry robot with 6.6L lifting bowl has 11 start speeds including a soft start speed and features a new slow incorporation speed for more control and precision. The multifunction pastry robot has been designed to be a versatile culinary tool. Moreover, it promotes responsible consumption and benefits from a 5-year product warranty and 15-year repairability
DelishUp
Upliance.ai launches the country’s only smart cooking appliance with ChatGPT, incorporating the artificial intelligence chatbot into its flagship product DelishUp
Indian start-up Upliance.ai has integrated the much talked-about AI chatbot ChatGPT into its flagship smart cooking assistant, DelishUp. Launched earlier this year, DelishUp is a smart home appliance that automates cooking and now, with the inclusion of ChatGPT, can create customised AI-assisted recipes.
“With DelishUp, our mission has always been to get more homes in India cooking, and the integration of ChatGPT is a major step in that direction. We are thrilled to be at the forefront of bringing truly smart and connected technology to Indian homes,” said Co-Founder and CEO Mahek Mody.
Smart Cooking
According to Upliance.ai, DelishUp, launched in January, is India’s first smart AI-powered cooking assistant. Ideal for beginning cooks and busy families, the appliance is powered by Upliance.ai’s proprietary cloud-based artificial intelligence framework, Up AI.
Not only does DelishUp have the capacity to steam, boil, slow cook, sauté, and stir fry on autopilot, it can also chop with precision as well as toss and mix food in its Smart Jar receptacle. Moreover, the device includes 250+ guided recipes as well as how-to videos displayed on an interactive 8-inch touch screen.
All users have to do to prepare the recipe of their choice, is add the ingredients as prompted. Connected by Wi-Fi, the device is also regularly updated with new recipes and features.With the incorporation of ChatGPT, DelishUp now offers chatbot assistance. The AI powered Up Bot allows users to look for tips and get additional assistance to clarify their doubts while cooking. In addition, the new bot can make suggestions on customising existing recipes to suit dietary needs and preferences, adapting them for vegans, sugar-free diets, or calorie cutting.
In addition, the new version of DelishUp also boasts AI-Assisted Generative Recipes, which while still in a beta version, allow users to create their own recipes on top of the 200 built-in recipes already available with the appliance. Thanks to the ChatGPT-powered feature users can generate trending recipes from social media and prepare dishes from their favourite cooking shows.
With the new recipe generator users can also input specific or unusual combinations of ingredients and DelishUp will generate a recipe on the fly just for them.
“We wanted our owners to have the ability to cook what they wanted at whim. Food is deeply personal, and we understand that everyone has different needs and preferences when it comes to cooking. By integrating Up AI with ChatGPT, we can now cater to the varied needs, requirements and preferences of our owners,” stated Mody.
Made in India
According to the company, DelishUp is a made-in-India product, and for now it is only available in its home country. While Bengaluru-based Upliance.ai has not shared any plans for international expansion, the company has set a revenue target of Rs 150 crore by financial year 2025 and claims that it has other smart home appliances in the works.
“Our vision is to bring smart technology to every inch of your home. We are all geared up to launch an extensive product line consisting of smart refrigerators, microwaves, and much more designed to make your everyday life easier,” reads the company website.
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