The Ninja Thirsti™ Drink System

The Ninja Thirsti™ Drink System. Known for revolutionizing floor care, kitchen appliances, and beauty, SharkNinja is continuing to push boundaries by venturing into the world of beverages, offering a one-of-a-kind experience with the freedom to easily personalize your drink by still, sparkling, flavor, function, and size With a wide variety of zero calorie, zero sugar2 Flavored Water Drops there are thousands of drink variations with endless combinations of flavor, two flavor strengths, three fizz levels, and four sizes. Flavored Water Drops are available in 20+ flavors across four drink lines including:

Splash Flavor Water Drops: Water with a hint of fruit flavor. Unsweetened with zero calories2, no colors and no sweeteners.
Vitamin Flavor Water Drops: Each drop has a good source of B3, B6, and B12 vitamins that pack a punch of flavor.
Hydrate Flavor Water Drops: Boldly flavored and sweetened beverages that are also hydrating and guilt-free with zero calories and zero sugar2.
Energy Flavor Water Drops: Is your tank on empty? Each 12-oz drink has 50mg of caffeine, equivalent to a cup of black or green tea

Swan UK takeover

Sutton Venture Group (SVG) has become the sole shareholder of Swan Products Limited, a small domestic appliances and housewares brand with a strong British heritage dating back to the 1920s.

Swan will be integrated into SVG’s trading division RKW, where it will benefit from the group’s centralised services and global infrastructure.

SVG Chairman Rob Sutton commented, “I am delighted to welcome Swan into the RKW family of Great British brands. RKW has been a key partner for Swan and the acquisition fits perfectly with our strategy of building British brands into major Global players through our international network of supply partners and customers.”

Groupe SEB

Cyril Buxtorf has been appointed Senior Executive Vice-President, Products & Innovation of Groupe SEB. Member of the Executive Committee, he has joined the General Management Committee. He will continue to report Stanislas de Gramont, Chief Executive Officer of Groupe SEB.

Cyril Buxtorf joined Groupe SEB in 1997 and has built up a strong experience, both in the markets and in the Business Units, over the last 26 years.

GTAEF food processor

Thfirst GRAEF kitchen machine for the catering kitchen: the CHEF X! The powerful 1,400 watt high-performance motor with its 10 speed levels ensures the perfect menu and the four-winged, titanium-coated angled blade effortlessly pulverizes even the most demanding oyster shells. Easy to use, easy to clean and durable – the CHEF-X was developed for everyday use in professional kitchens and not only saves time, but also space on the worktop thanks to its compact size.Multifunctional food processor for the professional kitchen
High durability and capacity
Robust housing design with a firm footing for demanding professional tasks

Haden Starbeck

The Haden Starbeck kettles and 2-slice toasters are now available!
Available in elegant ivory or sleek black, these appliances perfectly complement the range’s textured mix. The marriage of matte and gloss finishes adds depth, creating a mesmerising aesthetic that enhances any kitchen decor.
Experience rapid boil technology in the kettle and perfect toasting with multiple browning settings in the compact 2-slice toaster.

Dreo ChefMaker the world’s first combi fryer secures $1 M on Kickstarter in a day

The Dreo ChefMaker won the CES 2023 Innovation Award and raised $1 million in just one day with over 5,000 backers, reaching 11,500% of its funding goal on May 23, 2023
Dreo, a leading innovator in home appliances, has launched its first crowdfunding campaign on Kickstarter for the Dreo ChefMaker. The product is a world-first combination combi fryer that combines the best features of an air fryer, sous vide cooker, grill, and convection oven into a single device. Designed with input from master chefs, the device uses patented CombiCook technology to deliver precise cooking results. Its ease of use means that anyone can get perfect results every time they cook.

Unlike other kitchen appliances, the Dreo ChefMaker’s heat probe senses the doneness of food and adjusts cooking parameters accordingly, while convection heating circulates the air to give meats a beautiful crust without overcooking. A built-in atomizer ensures that food stays tender and juicy throughout the process, providing restaurant-quality results.

“Although it is the first time for Dreo to carry out a crowdfunding project, the success this time was not surprising,” comments Herman, Vice President of Dreo. “Dreo ChefMaker is a disruptive kitchen appliance that simplifies cooking and allows users to enjoy top-notch food at home.”

Dreo is a company that focuses on the research and development of smart home appliances, always putting product technology innovation and quality first. The Dreo ChefMaker is a prime example of its commitment to innovation, design, and quality.

The ChefMaker’s CombiCook technology combines hardware and software to intelligently manage the cooking process from start to finish. With just a few button presses, users can cook a delicious meal with the combi fryer. ChefMaker can automatically adjust moisture, heat, and time to cook food of any shape or size to perfection.

The crowdfunding project is ongoing and will run until July 11 but Dreo starts mass production now. The Dreo ChefMaker will be available on Dreo.com and also planned to log on to shopping platforms such as Amazon and Walmart in the third quarter.

ABOUT DREO
Dreo is a modern home appliance brand seeking to create a balance between technology and lifestyle. With a unique philosophy that places air at its core, Dreo has been reshaping different segments in the home appliance category with products including tower fans, air purifiers, space heaters, and air conditioners. The company’s ultimate ambition is “to make every home life experience a delightful breeze”.

Ufesa turns 60

Ufesa celebrate 60 years Exclusive events will be held with VIP clients and a very special recipe book will be created for the occasion that will review the different stages and milestones of Ufesa and detail common recipes from each era.

To increase the visibility of the brand and reinforce its positioning, an advertising campaign will also be carried out on TV, lifestyle magazines and digital platforms with a very attractive concept. The graphics show, in a humorous tone, how Ufesa is present at different moments in the lives of users, accompanying them and always being by their side.

The opening of a profile on TikTok, the creation of special filters on their social networks, collaboration with prominent influencers in the cooking sector and holding raffles will be some of the actions that will be carried out on their social networks.

In addition, under the name “60 gifts in 60 days” the firm will reward the most loyal consumers. And for the purchase of an air fryer they can win weekend trips in rural hotels, online cooking courses and Ufesa products.Ufesa takes to more than 80 countries the whole range of products to make easier the life of millions of people

Wilfa wins both the Red Dot and iF Design Awards 2023 for Probaker and Smooth Mix

Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and to receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.

– It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.

In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products’ extraordinary quality.

The iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria – with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.

Wilfa Probaker kitchen machine

The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchenmachines, and with a minimalist appearance adapted to the Nordic home. The product’s visual form is strongly linked to function.

The Probaker kitchen machine and the Smooth Mix hand mixer are winners of both the Red Dot and iF Design Awards 2023.

In the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.

Wilfa Smooth Mix hand mixer

Smooth Mix is ​​designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.

In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package