Currys plc repairs service is the focus of a new marketing campaign from the UK retailer.
Aiming to raise awareness of its tech repairs capability – which take place at its dedicated site in Newark in the east midlands – the new cross-category ad campaign highlights how consumers can get their items fixed by Currys no matter where they originally purchased these goods.
The Currys repairs ads feature influencer and former World’s Strongest Man champion, Eddie Hall, who comedically dramatises his tech troubles in a four-part content series. Across the series, Hall explores all the Currys repair service has to offe
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Currys CEO: VAT should be scrapped on refurbished electricals
Currys boss Alex Baldock has called on the government to slash VAT on refurbished electrical products to keep them out of landfills.
China’s trade-in policy energizes consumer market
In a significant push to stimulate consumer spending, China has rolled out an expansive trade-in policy across multiple sectors.
From automobiles and home appliances to real estate, the initiative aims to encourage the replacement of outdated goods with newer and more advanced options.
In the home appliance sector, the trade-in program has been well-received.
Beijing resident Yu Qian recently purchased a new refrigerator. “My old refrigerator was outdated. When I learned about the trade-in policy, I decided to upgrade. The model I wanted was originally priced at 8,999 yuan, but with the trade-in subsidy and various discounts from the store, I ended up paying only 7,020 yuan, saving quite a bit of money.”
Zhang Haibo, a sales supervisor at Suning, a major home-appliance retailer in China, echoed that many customers are attracted to the trade-in program, combined with government subsidies, store discounts and brand promotions.
Suning’s data reveals that nearly 40 percent of its consumers have chosen to purchase new home appliances through trade-in programs this year, including air conditioners, washing machines and large-screen TVs.
JB Hi-Fi Group to acquire E&S Trading
JB Hi-Fi Group has entered into an agreement to acquire E&S Trading , an Australian-owned family business retailer specialising in kitchen, bathroom, and laundry appliances.
The initial acquisition is of 75% for cash consideration of $47.8 million on a cash-free/debt-free basis with a put and call option arrangement for the acquisition of the remaining 25% in September 2029
Fnac-Darty wants to take over its Italian counterpart Unieuro to strengthen its position in Europe
Fnac-Darty has announced the launch of a project to acquire Unieuro SpA, the leading distributor of electronics and household appliances in Italy. “This project represents a unique opportunity for the Group to strengthen its position as a leader in specialized distribution in Western and Southern Europe, and a key player in the consolidation of the European market,” comments Enrique Martinez, CEO of Fnac-Darty. This merger with Unieuro SpA would create a group with a turnover of over €10 billion, 30,000 employees and over 1,500 stores, a leader in all its geographies. “This transaction is perfectly in line with our project
Currys upgrade stores
Currys has unveiled a store upgrade programme for its largest sites across the UK as part of its commitment to “make the customer shopping experience easier”.
The electricals retailer will transform 50 of its larger stores, which will see the inclusion of new categories, seasonal showcases, and a focus on “reinvigorating megastore entrance space”.
Currys Profit to Remain Flat
Currys is scheduled to report results for fiscal 2024 on Thursday. Here is what you need to know.
SALES FORECAST: For the year ended April 29, revenue is expected to fall to 8.62 billion pounds ($10.93 billion) from GBP9.51 billion a year ago, according to a company-compiled consensus. On a like-for-like basis, sales are expected to drop 2%, according to consensus taken from FactSet based on five analysts’ estimates Shares over the past 12 months are up 44%, and up 50% since the start of the year, mainly boosted by a bidding war between JD.com and Elliott Advisors. However, both parties walked away without making an offer.
Miele opening in Mayfair
Miele Experience Centre has opened in Mayfair – Miele’s seventh Experience Centre in Miele GB after Oxford Circus, Abingdon, Edinburgh, Bluewater, Brent Cross and Solihull.
The purpose of the Miele Experience Centre is to bring Miele’s premium and sustainable products to life in a prestigious area of Mayfair, London, directly opposite The Ritz. This state-of-the-art facility marks a significant milestone
as Miele celebrates its 125th anniversary this year. Designed to support all our customers and provide an immersive and hands-on experience with Miele’s innovative products, visitors can explore a wide range of appliances in a setting that emphasises Miele’s commitment to quality, performance, and timeless design.
In addition to showcasing Miele’s latest products, the new Experience Centre will serve as a versatile events space, ideal for collaborations with our customers and complementary brands. This dynamic venue will host cooking classes, product launches, and exclusive events, creating a hub of culinary inspiration and innovation.

ASKO APPLIANCES AB announce the launch of ASKO Germany
ASKO APPLIANCES AB announce the launch of ASKO Germany.
The launch officially took place during the MHK Group AG General Meeting program in Berlin from May 24 to 25. ASKO unveiled its range of premium built-in kitchen appliances at the “living & style” exhibition in Estrel Congress Center, where the members of the MGH Group gathered to explore the latest trends and innovative technologies in the kitchen industry from the top speakers, prominent guests and exhibitors.
“ASKO’s minimalistic Scandinavian design and use of high-quality materials received very positive feedback,” says Robert Kapteijn, Business Director ASKO Germany. “ASKO exclusive collection of kitchen appliances is available only to German MHK Group members from now on. We are very much looking forward to shortly fulfilling the first showroom orders.”
MHK Group AG is one of the leading groups of kitchen, furniture and sanitary purchasing cooperatives in Europe ensuring optimal services, innovative products and technologies. With more than 3,800 members, who earned turnover of 9.727 billion euro in 2022, around 600 employees in 17 service companies, the MHK Group is a strong partner for medium-sized commercial and trade companies.
ASKO kitchen products are available on the German market only under the exclusive dealership of MHK Group.
Currys positive outlook
Currys PLC conveyed a positive outlook for the upcoming year, buoyed by indications of a rebound. The consumer technology product and service retailer, headquartered in London, forecasts its adjusted pretax profit—excluding its operations in Greece—to be in the range of GBP 115 million to GBP 120 million for the fiscal year concluding on April 27. This projection is on par with the GBP 119 million adjusted pretax profit from the previous year and surpasses the initially estimated minimum of GBP 105 million.
The company reported a 2% increase in group like-for-like sales over the 16 weeks following the Christmas peak season. Despite this uptick, the annual like-for-like sales for the group saw a 2% decrease. Specifically, the UK and Ireland experienced a 2% drop in like-for-like sales, while the Nordic region recorded a 3% decline.
