In a surprising development that’s sending ripples through the smart home appliance industry, iRobot—the company behind the iconic Roomba robotic vacuum—has been acquired by Chinese contract manufacturing giant Picea. The acquisition comes as part of iRobot’s Chapter 11 bankruptcy proceedings, raising serious questions about the future of its products, services, and customer support.
What Happened?
iRobot, once a pioneer in consumer robotics and a household name thanks to its Roomba line, has officially filed for Chapter 11 bankruptcy protection. As part of the restructuring process, the company has been taken over by Picea, a major player in global electronics manufacturing. While the financial details remain under wraps, the move signals a major shift in iRobot’s operational control and strategic direction.
Why Roomba Owners Are Concerned
The news has sparked concern among Roomba users worldwide. With the company now under new ownership, many are wondering:
– Will existing Roomba warranties still be honored?
– What happens to software updates and app support?
– Will customer service remain accessible and responsive?
– Could data privacy policies change under new management?
These are valid questions, especially for customers who’ve invested in premium models or rely on Roomba’s smart home integrations.
What We Know So Far
As of now, Picea has not released a detailed roadmap for iRobot’s future. There’s been no official statement regarding warranty policies, ongoing support, or changes to the product lineup. However, transitions like this often involve a period of uncertainty as the new parent company evaluates operations and restructures accordingly.
What Should Roomba Owners Do?
Until more information is available, here are a few proactive steps Roomba users can take:
– Check your warranty status: Locate your proof of purchase and warranty documentation.
– Back up your app settings: If your Roomba uses the iRobot Home app, ensure your preferences and cleaning schedules are saved.
– Monitor official channels: Follow iRobot and Picea for updates on support, service, and product announcements.
– Consider alternatives: If you’re in the market for a new robotic vacuum, it may be worth exploring other brands with stable support ecosystems.
Final Thoughts
The acquisition of iRobot by Picea marks a pivotal moment in the evolution of the smart home appliance market. While the long-term implications remain to be seen, one thing is clear: consumers are watching closely. At WhiteGoodsNow, we’ll continue to monitor the situation and provide updates as they unfold.
Category Archives: Floor cleaner
DJI Launches ROMO: Smart Robot Vacuums with Drone-Level Precision
DJI, known for its cutting-edge drone tech, introduces ROMO—a new line of robot vacuums featuring millimeter-level obstacle sensing, powerful suction, and intelligent self-cleaning for effortless floor care. Designed for both hard surfaces and carpets, ROMO adapts to your home with precision and ease.
Key Features:
– ROMO P Model: Transparent panels showcase its precision-engineered components.
– Smart Carpet Detection: Maps carpet size and location for targeted cleaning.
– Threshold Recognition: Cleans edges without unnecessary crossing.
– Kitchen & Bathroom Mode: Applies cleaning solution and auto-washes mop pads to prevent cross-contamination.
– Pet Area Optimization: Slows movement to avoid mess, boosts suction to remove fur.
ROMO blends advanced sensors and smart algorithms for a truly hands-off clean
SharkNinja Is Redefining Clean—Smarter, Stronger, and Seamlessly Effortless
SharkNinja,believe a truly clean home shouldn’t feel like a chore. That’s why we’re transforming everyday cleaning with intelligent design, powerful performance, and real-world innovation that makes life easier—every single time.
Meet the Shark® PowerDetect™ ThermaCharged™ 2-in-1 Robot Vacuum & Mop
This isn’t just another robot—it’s a revolution in home care. Engineered with breakthrough ThermaCharged™ technology and PowerDetect™ smart sensors, it delivers a deep, hygienic clean that’s completely hands-free.
The magic lies in the details:
– ThermaCharged™ Heated Mop Wash & Dry: Harnesses thermal power to sanitize the mop after every use—no more spreading yesterday’s mess.
– NeverTouch™ Pro Base: Automatically washes and dries the mop pad using heat, so it’s always fresh and ready for the next clean.
– PowerDetect™ Sensors: Intelligently adapt to your home’s layout and mess levels for optimized cleaning performance.
– Edge-to-Edge Precision: With enhanced suction and edge-targeting, every corner gets the attention it deserves.
The result? A smarter, more hygienic clean that helps you maintain a healthier home—without lifting a finger.
Dyson 2025: Reinventing Everyday Tech with Smarter, Sleeker Solutions
Dyson has once again raised the bar in home and personal tech. At the recent IFA Berlin showcase, the brand unveiled a dazzling array of new products—from ultra-slim vacuums to AI-powered robot cleaners and next-gen hair styling tools. Whether you’re chasing cleaner floors, fresher air, or flawless curls, Dyson’s 2025 lineup delivers performance with panache.
🧹 Vacuuming, Reimagined
Dyson PencilVac™
Dubbed the world’s slimmest vacuum, the PencilVac™ is just 38mm in diameter but packs a punch with its Hyperdymium™ 140k motor. It glides effortlessly in all directions—even sideways—and fits under low furniture. With a syringe-style bin ejection system and conical brush bars that prevent tangling, it’s a minimalist’s dream with maximum functionality.
Dyson V16 Piston Animal
This flagship cordless vacuum boasts a 900W motor delivering 315 air watts of suction. It features intelligent suction adjustment, a compression bin that stores up to 30 days of dust, and the Submarine 2.0 wet roller head for dual wet-dry cleaning. It’s built for homes that demand deep cleaning without compromise.
🤖 Smarter Cleaning with AI
Spot+Scrub AI Robot Vacuum
Dyson’s new robotic cleaner uses AI-powered cameras to detect stains, recognize over 200 household objects, and adjust its cleaning pattern until the job is done. It includes a self-cleaning wet roller and a bagless dock, all controllable via the MyDyson app.
💨 Air Purification Gets a Jet-Engine Makeover
Dyson HushJet Purifier Compact
Inspired by aviation, this purifier uses a sculptural nozzle to project high-speed airflow quietly and efficiently. It captures 99.97% of particles as small as 0.3 microns and operates at a whisper-quiet 24dB in sleep mode. With Alexa and Google integration, it’s smart, sleek, and powerful.
💇♀️ Hair Styling, Elevated
Airwrap Coanda 2x
The fourth-generation Airwrap is here, featuring Dyson’s fastest motor yet—the Hyperdymium 2. It offers twice the air pressure, six styling attachments, and app-driven personalization. Designed to deliver salon-quality results with no heat damage, it’s a game-changer for at-home styling.
Supersonic r Hair Dryer
Compact, quiet, and powerful, the Supersonic r uses laminar flow heating and instant cool shots for precision styling. It’s Dyson’s most advanced hair dryer to date.
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✨ Final Thoughts
Dyson’s 2025 lineup isn’t just about upgrades—it’s about rethinking how we interact with our homes and ourselves. From AI-driven cleaning to heat-free styling, these innovations reflect a bold vision of the future. Whether you’re a tech enthusiast or a design lover, Dyson’s new models are worth the buzz.
Dreame is redefining the future of home cleaning
Friday, 𝐈𝐅𝐀 𝟐𝟎𝟐𝟓 begins! 🚀
Dreame is ready to unveil groundbreaking robotic vacuums, introduce brand-new product categories, and showcase our complete full-smart home ecosystem—all at the 𝐃𝐫𝐞𝐚𝐦𝐞 𝐇𝐚𝐥𝐥.
On September 5, German football legend 𝐁𝐚𝐬𝐭𝐢𝐚𝐧 𝐒𝐜𝐡𝐰𝐞𝐢𝐧𝐬𝐭𝐞𝐢𝐠𝐞𝐫 will join us in person at 𝐇𝐚𝐥𝐥 𝟕.𝟏𝐀.
From 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟓–𝟗, come and experience how Dreame is redefining the future of home cleaning
LG Debuts Smart Vacuum Lineup for Europe at IFA 2025
LG Electronics is unveiling four new vacuum solutions at IFA 2025, designed specifically for European homes:
– 🤖 Robot vacuum with steam mop and AI navigation
– 🧼 Built-in robot vacuum station for hidden, hands-free cleaning
– 🌀 Stick vacuum with consistent suction and allergy-friendly features
– 💧 Wet-dry stick vacuum with AI-assisted roller and self-cleaning mop
Highlights include steam sterilization, automatic dust disposal, and intelligent cleaning that adapts to your space. The built-in station fits under the sink, while the wet-dry model lifts both liquid and solid messes with ease.
> “We’re committed to making everyday life easier, cleaner, and more comfortable,” said Lyu Jae-cheol, President of LG Home Appliance Solution Company.
Kärcher’s New 3-in-1 Vacuum Mops Do It All
Say hello to the future of floor cleaning! Kärcher’s brand-new “3-in-1 Xtra!Clean” vacuum mops are here to revolutionize your routine. This exciting product category combines the trusted mopping power of Kärcher hard floor cleaners with the convenience of a strong vacuum, all in one device. Available in three models – FCV 2, FCV 3, and FCV 4 – these vacuum mops save you time and effort by mopping and vacuuming simultaneously. What’s more, even the base model, the FCV 2, boasts a new integrated dry mode, perfect for quickly tackling low-pile carpets or cleaning up accidental spills on hard floors. A dual-filter system ensures the air stays clean, while the user-friendly LED display keeps you informed. Best of all? Cleaning the machine is a breeze with the automatic self-cleaning mode – just empty the dirty water tank and you’re done!
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