Category Archives: Domestic appliance news,

Morphy Richards new filter Pro deep fat fryer

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Morphy Richards launch new 3L Filter Pro Deep Fat Fryer is a top-tier home deep fat fryer, designed to bring professional-quality frying into your kitchen. The automatic filtration system makes it effortless to drain, clean, store, and reuse cooking oil without any mess. After frying your favourite foods, extend the life of your cooking oil by simply turning the dial to initiate automatic filtration. The cooled oil then passes through a sieve removing any crumbs and into the oil box, where it is prepared for future use. Ensuring a clean process each time.

EU Commission Is Threatening Jobs and Innovation

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By dismissing the appliance sector’s strategic importance, the EU risks undermining its innovation, sustainability, and economic resilience goals. Read more here .https://europeanconservative.com/articles/analysis/eu-commission-is-threatening-jobs-and-innovation/

LG fit & max

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LG Electronics (LG) is set to showcase its “Fit & Max” kitchen solution at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, offering a design that seamlessly fits into spaces while maximizing both capacity and performance. Boasting Zero Clearance™ technology, the company’s cutting-edge kitchen appliances are an ideal fit for any kitchen

LG’s refrigerator with Zero Clearance technology that minimizes wasted space and provides impressive installation flexibility Thanks to cleverly-designed hinges, the main compartment doors can open fully with only 4 millimeters of clearance between the side of the appliance and the surrounding cabinetry or adjacent wall
LG’s new Flush Depth dishwasher fits perfectly with standard-depth cabinetry for a seamless and streamlined look The new dishwasher incorporates advanced cleaning and drying technologies, including QuadWash™ LG’s QuadWash Pro technology creates microbubbles that thoroughly remove stains from dishware, while Dynamic Heat Dry utilizes a dry boost function to enhance drying performance. Drying effectiveness is further increased by the company’s AutoVentDry™ function, which automatically opens the dishwasher door after the completion of a cycle.

The new Thermomix® TM7

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The new Thermomix® TM7 Designed and engineered in Germany, it embodies the highest standards of quality and innovation. Key components, such as the motor, are produced in Germany, while the final assembly takes place in France. This collaboration between German precision and French skilled craftsmanship underlines the dedication to excellence and sustainability in European production.

Cook, boil, simmer and stew; chop and mince meat, nuts, herbs and vegetables; blend; make yoghurt; mill rice, nuts and grains into flour; grind coffee, sugar and nuts; knead dough; whisk; grate; puree and crush. It can replace pretty much every kitchen gadget you own.

A larger 10-inch multi-touch display, Thermomix® TM7 takes user interaction to the next level, combining smartphone-like usability with the seamless integration of hardware and software.

➡️ By removing the rotary knob, we’ve streamlined the interface, allowing the enhanced digital experience and the world of Cookidoo® to take center stage – not only on your smartphone but directly on the TM7 itself.

➡️ A standout feature is the customizable home screen, designed to put inspiration and personalization at your fingertips.

GE workers agree deal

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Workers at GE Appliances’ main Appliance Park manufacturing complex in Louisville, Kentucky, have secured a new four-year contract that includes higher pay and lower health insurance deductibles.

After rejecting an earlier offer in December, the facility’s approximately 5,000 union workers overwhelmingly approved the new labor agreement. The contract represents a significant investment of about $142 million over its duration.

The new deal reduces healthcare deductibles by about 60% and establishes career advancement pathways that can lead to annual pay raises. Additionally, it includes salary boosts on employees’ one-, five-, and ten-year anniversaries.

Electrolux CEO Outlook

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Yannick Fierling, Electrolux’s newly installed president and CEO, offered a mixed outlook for the industry but expressed confidence in his company’s execution, brand recognition and product line following a return to U.S. profitability last quarter. Here are excerpts from his commentary.

First Impressions
“After having spent three months getting to know Electrolux Group and its stakeholders, I assumed the position as CEO on Jan. 1, 2025.

“Key takeaways from my initial time with Electrolux Group are the strength of our product offering and the clear identity of our Electrolux, AEG and Frigidaire brands. We really know our consumer, evidenced by the high online consumer star ratings for our products. It is essential to truly nurture the local strengths and what differentiates us in the market, while further leveraging our global scale to drive innovation and mix — all in a cost-efficient manner.

“In addition to offering great products that help consumers make more sustainable choices at home, we need to move even further to experiences by expanding our customized solutions throughout the consumer journey.”

Whirlpool goes through round of layoffs, cuts administrative jobs

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The appliance giant based in Benton Harbor confirms it’s cutting administrative jobs across the workforce, The company didn’t say specifically how many jobs are impacted, but did say less than 1 percent of the total workforce.Whirlpool says it’s establishing an organization to standardize IT, human resources and finances and remain based out of Benton Harbor

Boosting Brand Visibility: Bora’s New Campaign for 2025

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Bora has kickstarted 2025 with an innovative multimedia campaign aimed at amplifying brand awareness and driving retail sales.

This campaign showcases Bora’s holistic kitchen concept, offering extraordinary products for extraordinary experiences. The portfolio now includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting, and accessories, in addition to the renowned, cutting-edge cooktop extractors. The campaign underscores how this comprehensive product range delivers complete solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing, and lighting.

Building on the success of previous campaigns, which reached millions of consumers, this multimedia initiative highlights Bora’s steadfast support for its international retailer network and its commitment to mutual business growth. The curated package of digital, analogue, and point-of-sale measures aims to enhance Bora’s brand recognition, boost product demand, and attract more consumers to showrooms.

At the heart of the campaign are new TV adverts, set to air over several weeks in five European countries. These engaging commercials are projected to reach over 97 million viewers in the UK alone during January and February. The campaign will also feature on Bora’s Facebook, Instagram, and YouTube channels, supported by SEO, dedicated POS material, and print adverts.

Whirlpool @KBIS

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This February 25-27, Whirlpool’s exhibit at the Kitchen & Bath Industry Show (KBIS) in Las Vegas promises to dazzle attendees with a spectacle akin to the vibrant host city itself.

Visitors to Booth W1801 in the West Hall of the Las Vegas Convention Center can anticipate immersive, sensory experiences that bring to life the newest Maytag and Whirlpool product lines.

**See Me, Feel Me**
Maytag’s theme of power and performance will come alive with striking imagery such as “icy visuals” to highlight the Arctic Blue side-by-side refrigerator with its quick-chill PowerCold feature, and “furry finishes” showcasing the front load Pet Pro laundry system. Visitors will “see, hear and feel” other innovations, including a 30-inch-wide gas range with grill mode and an advanced drying system dishwasher with a PowerBlast cycle to tackle stubborn food residues.

“KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance,” said Lindsay Jones, Maytag integrated brand manager. “We’re excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today’s households but exceed expectations in power, design and durability.”

**Oops! …**
Whirlpool’s segment will feature creative installations and interactive exhibits that highlight how real-life family challenges inspire the design and technology behind their products. Among these is “The Hallway of Mishaps,” a larger-than-life installation of museum-style exhibits depicting common household mishaps like “burnt breakfast-for-dinners” and “forgotten sweaters stinking up the washer.”

Conversely, the “Gallery of Care” will invite guests to interact with engineer-led videos, guiding them through the new appliance lineup and demonstrating features that enhance everyday life. These appliances include a smart, front load, Energy Star-rated laundry pair with a FreshFlow vent system and steam refresh cycle; a 30-inch electric smart range with air-cooking technology and WipeClean coating; and a 36-inch-wide counter depth French door refrigerator.

“Whirlpool appliances aren’t just made to help care for families every day; they’re made by people who care for their families every single day,” said Brianne Lemmen, kitchen brand manager. “Our goal in 2025 and beyond is to create products that help keep families on track, whatever life throws their way, and our booth at KBIS will showcase just that.”