Whirlpool CEO Marc Bitzer reaffirmed the company’s commitment to domestic production, crediting supportive trade policies for encouraging new investments. The brand is launching products that affect 30% of its range, with a focus on U.S.-based manufacturing. Despite missing Q1 2025 forecasts, Bitzer remains confident that boosting factory output will drive profitability
Author Archives: whitegoodsnow
Celebrating 20 Years of Excellence at the Lodz Tumble Dryer Plant
In June 2005, the BSH Lodz Tumble Dryer Plant officially opened its doors, marked by the presence of Polish Prime Minister Marek Belka and BSH Home Appliances Group CEO Kurt-Ludwig Gutberlet. Over the past 20 years, the plant has achieved remarkable milestones:
⚡ *Pioneering innovation and environmentally friendly products*
⚡ *Sixfold increase in production output since our first year* 🚀
⚡ *More than 26 million satisfied customers across the globe* ❤️
⚡ *Advanced heat pump manufacturing technologies at the cutting edge*
⚡ *Consistent benchmark-setting in quality and safety standards
AO profit surge
AO World has hailed a record performance after its profits surged nearly 30% driven by cost-saving initiatives and strong growth of its membership scheme.
Adjusted pre-tax profits for the electricals specialist rose 27% to £44m for the year to 31 March, coming in at the top end of its £39m to £44m guidance.
This was driven by a 9% increase in group sales to £1.13bn and several cost-saving efficiencies, including the introduction of a new third-party warehousing solution in its distribution centre.
AO benefited from returning customers, which accounted for over 60% of orders during the year. It expects this trend to improve over time.
APPLiA, together with other industry associations
APPLiA, together with other industry associations, is calling for immediate and effective action to tackle the unchecked flow of unsafe, non-compliant products entering the EU via online marketplaces.
Every day, 12 million parcels are imported into the EU without proper controls. A proposed €2 handling fee on goods from non-EU sellers, while a small step in the right direction, will not address the scale of the issue nor ensure a level playing field for companies committed to compliance.
To effectively address the issue, : APPLiA recommend
✅ Recognise online marketplaces as economic operators when there is no EU based traders
✅ Enforce measures that apply beyond the border, with clear liability and sanctions
✅ Close legal loopholes currently exploited by non-compliant sellers
✅ Ensure strong due diligence requirements before products are listed online
APPLiA call on the European Commission, the European Parliament, and Member States to take the necessary measures to protect EU consumers and ensure fair conditions for compliant businesses.
𝟭𝟬𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘.𝗚.𝗢. – 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮
The E.G.O. Group (E.G.O.) is celebrating its 100th anniversary in 2025. E.G.O. Components (China) Co. Ltd. (E.G.O. China) in Taicang held a big celebration for and with its employees in June. Guests were taken on a journey through the 100-year history of the E.G.O. Group and admired the entries submitted for the art competition. After official greetings and the awards for the “Best global location“ and the winner of the art competition, everyone enjoyed a meal together. The stage show was put together by the employees themselves. Everyone had a lot of fun and the joint celebration was a complete success. In E.G.O.’s production network, E.G.O. China is the production site for customers from the Asian region. In addition, the Chinese experts repeatedly demonstrate their flexibility, pioneering spirit and future-oriented approach to new challenges. Their annual production figures are impressive: in 2024, the approximately 730 employees produced around 5.3 million EGO HiLight®, 1.3 million thermostats, 95,000 gas components, 296,000 motor-driven heating pumps, 318,000 induction heating elements and around 4 million coils for induction heating elements.
Vorwerk Group remains resilient and forward-looking
At today’s annual press conference, Vorwerk Executive Board members Thomas Stoffmehl, Hauke Paasch and Thomas Rodemann officially announced the figures for the 2024 financial year: Vorwerk Group maintained a stable turnover of 3.2 billion euros in 2024, despite consumer restraint and the lowest business climate index in years. A strong achievement – and a testament to our direct sales model.
📊 Key highlights:
➡️ 1.7 billion euros in revenue from Thermomix®/Bimby® – for the sixth consecutive strong year.
➡️ Our Cookidoo® recipe platform, as part of the Thermomix® ecosystem, has reached over 6 million subscribers worldwide
➡️ Over 115,000 advisors worldwide by the end of 2024, the highest level in seven years. They form the foundation of our success.
➡️ Over 300,000 TM7 units have been sold until the end of May 2025.
introducing Blue Signature™ —the most powerful and design-forward air purifier yet
Years in the making, Blue Signature™ represents the culmination of advanced engineering, Scandinavian design, and a relentless pursuit of better living for all.
With 7-stage filtration, OdorFence™ technology, and up to 10x more odor removal, it redefines what compact air purification can achieve — delivering powerful performance in a form that’s as elegant as it is effective.
From its unique silhouette, customizable finishes and smart features like motion-activated display and real-time air quality monitoring, every detail has been designed to blend seamlessly into modern living spaces.
A New Era for Amica Group: Honoring Legacy, Embracing the Future
After 22 years of visionary leadership, Amica Group bids farewell to President Jacek Rutkowskiin his executive role, marking the end of an era defined by dynamic growth, strategic successes, and invaluable lessons. His tenure shaped the company’s foundation, instilling values that continue to guide Amica’s journey forward.
While stepping down as President, Jacek Rutkowski remains an integral part of Amica’s future, transitioning into the role of strategic advisor. His expertise will be a cornerstone in the company’s continued development, ensuring that Amica stays on course toward its ambitious goals.
Leadership Evolution: A New Management Board
With change comes opportunity, and Amica Group is embracing a new leadership structure following the Ordinary General Meeting of Shareholders (AGM). The newly appointed Management Board reflects a blend of experience and fresh perspectives, ensuring continuity while driving innovation.
The new leadership team includes:
-Robert Stobiński – President of the Management Board (Chief Executive Officer)
– Maja Rutkowska – Vice-President of the Management Board (Chief Human Resources Officer)
– Michał Rakowski – Vice-President of the Management Board (Chief Financial Officer)
– Paweł Biel –Vice-President of the Management Board (Chief Customer Experience Officer)
Looking Ahead
With Robert Stobiński at the helm, Amica Group is poised for continued success, leveraging its strong foundation while embracing new challenges and opportunities. The addition of Maja Rutkowska to the Management Board further strengthens the company’s commitment to people-centric leadership and strategic growth
Whirlpool Corporation board of directors has appointed Judith K. Buckner,
The Whirlpool Corporation board of directors has appointed Judith K. Buckner, president of Reynolds Cooking & Baking, to the board, effective immediately. Buckner will serve on the corporate governance and nominating committee and the human resources committee.
“Judith is a highly respected leader who knows how to create a positive impact in all aspects of the business and we are excited to have her joining our board,” said Marc Bitzer, chairman and CEO of Whirlpool Corporation. “Her vast experience in the kitchen category will be an incredible asset as Whirlpool Corporation continues to focus on improving life at home for consumers around the world.”
Tradition of Excellence: Miele’s Journey of Innovation and Sustainability
Founded in 1899 by Carl Miele and Reinhard Zinkann, Miele has built a legacy of quality, innovation, and durability that spans over 125 years. As a fourth-generation family-run business, Miele has consistently set industry benchmarks—from launching the first electric washing machine in the 1920s to introducing its first dishwasher in the 1960s. Guided by its enduring motto, “Immer Besser” or “Always Better,” the company remains committed to excellence.
Miele products are uniquely engineered to last—most are tested for a service life of up to 20 years. This commitment to longevity, backed by strict quality control and premium materials, has positioned Miele as one of the most trusted names in home appliances.
Sustainability at the Core
Miele champions sustainability through its design philosophy: longevity is the most effective form of environmental responsibility. The company places strong emphasis on energy efficiency and resource conservation. A prime example is the “EnergyHero” washing machine, which surpasses the threshold for the best energy efficiency class A by 40%. Alongside eco-conscious product innovation, Miele aims to achieve climate neutrality by 2030, backed by continual optimization of its production processes.
Smart Technology for Smarter Living
Innovation at Miele is also defined by cutting-edge digital capabilities. Its expanding AI ecosystem includes the “Smart Food ID” feature, which automatically detects dishes in the oven and adjusts cooking settings accordingly. The “AI Diagnostics” app helps users identify maintenance needs before problems arise. As Managing Partner Dr. Markus Miele puts it, “Our products are already smart and provide real added value in the home. But our investment in AI extends across the entire company—from administration to manufacturing to service.”
Constant Evolution Through R&D
Miele’s portfolio includes high-performance appliances such as washing machines, dryers, dishwashers, ovens, refrigerators, cooktops, vacuum cleaners, and fully automatic coffee machines—all known for precision engineering and elegant design. Continuous investment in research and development fuels the brand’s ability to deliver fresh, relevant innovations to meet evolving customer needs.
Vision for the Future
Looking ahead, Miele aims to solidify its premium market leadership through breakthroughs in smart appliance technology. At the upcoming IFA trade show in September, the company will unveil new flagship cooking products that exemplify next-generation innovation.
Strategically, Miele is investing approximately €500 million in Germany by 2028 to expand production capacity and reinforce its position as a leader in premium home appliances. International expansion and new sales channels are also key to its growth agenda.
Despite ongoing global challenges—from the construction sector slowdown to consumer uncertainty and geopolitical instability—Miele remains focused and optimistic. “We are undeterred in pursuing our strategic path,” says Managing Partner Dr. Reinhard Zinkann. “With our heritage and forward-thinking mindset, we look to 2025 with confidence
WHITEGOODSNOW 